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Influencer Marketing Lead
Job Location:
Job Location:
Los Angeles, CA - USA
Monthly Salary:
$ 160000 - 185000
Monthly Salary:
Posted:
7 August 2026 (30+ days ago)
Posted:
Application Deadline:
10 November 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Department:
Job Summary
The Role
Linktree is the platform millions of creators entrepreneurs and businesses use to run their online presence turning a single link into a hub for their content audience and business. Creator-made content is one of our most powerful and cost-efficient growth levers and the one that lets us build vertical-led content that reaches the right audience.
Were hiring an Influencer Marketing Lead to build and run a scaled always-on creator content program across a range of verticals: sourcing briefing and managing a high volume of creators and building the seeding whitelisting and affiliate mechanics that turn their content into a repeatable growth engine. This is about building a growth engine that repeats and scales not one-off initiatives that support campaigns.
This is a senior strategic role that owns the entire creator surface from seeding drops to flagship deals along with the budget behind it. Youll be accountable for what that budget returns and youll partner closely with our growth marketing team who run paid distribution to get proven content in front of the right audiences fast.
This role is ideal for someone who thinks in systems first. You want to build a machine that runs hundreds or even thousands of creator relationships at once. And when a single larger deal is the right call youll make it for the same reason youd fund anything else: because youve sized what it should return and youre willing to be held to it.
What Youll Do
- Build and run a scaled always-on creator content program across multiple verticals: sourcing briefing and managing hundreds to thousands of creators.
- Own the full range of creator relationships from high-volume seeding through to individually negotiated deals with larger creators. Underwrite each bet against what you expect it to return and hold both ends to the same math.
- Own and deploy the creator budget across seeding whitelisting paid content affiliate commissions and larger partnerships and measure it against a blended CAC goal per vertical.
- Build the mechanics that make creator content measurable and reusable: whitelisting and partnership-ads permissions affiliate and referral attribution and cleared usage rights.
- Partner closely with our growth marketing team on paid amplification. Identify whats converting and get it into their hands on a fast standing cadence with rights already cleared.
- Build a repeatable playbook for sourcing briefing contracting and measuring creator content so the program can scale into new verticals quickly.
- Negotiate and structure creator deals directly at both ends of the range: rates deliverables exclusivity and usage rights.
- Pull from existing creator and community relationships elsewhere in the org when theres a fit without depending on them. This program needs its own sourcing engine.
- Report on program performance on a regular cadence and make clear calls on what to scale adjust or cut including when to move budget between the high-volume end and the high-touch end.
What Youll Bring
- Experience running scaled influencer creator or UGC programs: always-on and high-volume not a handful of one-off campaigns. Be ready to say how many and over what period.
- Experience being held to an acquisition number: CAC CPA ROAS or incremental signups. You can say what the target was whether you hit it and how it was measured.
- Hands-on experience building the mechanics yourself: seeding at scale whitelisting Spark Ads and partnership ads and affiliate or referral tracking. Not managing an agency that did it.
- Comfort owning a budget that spans both ends of the range: high-volume seeding and affiliate spend alongside individually negotiated deals. You can defend how you split it.
- Youve structured creator deals yourself and can talk through how you priced one: what you expected it to return what you paid and whether youd do it again.
- Experience partnering with a paid or growth marketing team on amplification as a peer feeding them content and iterating on what converts.
- Systems thinking: the ability to build repeatable sourcing briefing and measurement processes that work across many creators and verticals at once.
- Strategic and hands-on. As comfortable presenting to leadership as you are optimizing individual pieces of creator work with our growth team.
Bonus if you have experience with:
- Scaling a product a free to paid subscription model
- Being a creator directly or working on the talent side.
- Scaling programs in both the US and non-English markets
- Building internal systems or tooling with AI to scale the work itself
Why This Role Matters
Creator-made content is one of the most powerful levers we have to reach new audiences efficiently. As Influencer Marketing Lead youll be responsible for the commercial engine behind how we pay creators to drive growth. From defining and shaping priority verticals to structuring our deal flow to optimizing creative strategy across simultaneously running campaigns this is a role for someone whos eager to drive massive impact at a fast growing company.
Linktree is committed to providing a fair and competitive compensation package including cash equity and benefits. The base salary offered for this role is targeted at $160000-$185000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location experience expertise and role scope and may vary from the range listed.
P.S. If you dont tick every box in this listing please dont rule yourself out. We take pride in inclusion and hiring incredible human beings with great potential over ticking boxes so if this role resonates with you hit that apply button!
Our Story
Were on a mission to empower anyone to curate grow and monetize their digital universe. We created the link in bio category and were just getting started. From creators artists and entrepreneurs to global brands were redefining how people connect with their communities showcase their content and promote products all in one link.
Today a community of 70 million use Linktree including icons like Adidas TikTok the UN Environmental Program The NFL Manchester United World Central Kitchen Sabrina Carpenter Olivia Rodrigo and Selena Gomez. With 48000 new accounts created every day Linktree is the fastest-growing leader in our space.
Weve teamed up with some of the worlds biggest platforms including TikTok Snap YouTube GoFundMe Spotify Google Stripe Reddit Laylo and Kajabi to unify Linkers digital spaces and we partner with retail brands Amazon Nike Nordstrom Target Sephora Vuori and more to share products they love.
Were a tight-knit passionate team building best-in-class tools that make online presence simple powerful and yours. If youre excited by the idea of shaping a new category setting the standard and making space for everyone to be seen and succeed wed love to meet you.
Where and How We Work
Were a global diverse team spread across continents with offices in London Los Angeles Melbourne and San Francisco. We work together flexibly and you can choose the setup that works best for you: fully remote or a hybrid mix of office and home.
We offer autonomy in how you structure your days and weeks. While were mindful of time zones and occasionally collaborate outside the typical 95 we lean into async work to keep things flowing. Our culture is family-friendly and Zoom-casual where kids pets and delivery drivers are welcome.
How well help you thrive
Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together (one of our values). Some ways we support you:
- An annual wellbeing allowance to use on things like (but not limited to) fitness memberships development courses childcare travel charitable donations pet insurance home office set-up - the choice is yours!
- 100% coverage (and 80% for your dependents) of your monthly premiums for medical dental vision disability and life insurance for US-based employees.
- Employer contribution towards your retirement.
- Generous time off for vacation holidays parental leave volunteer time and other categories.
- Employee stock option program - we want each and every employee to share in the companys success.
At Linktree we believe in promoting a culture that celebrates unique backgrounds talents and experiences and were proud to be an equal opportunity workplace. We are creating an inclusive workplace where every individual feels valued respected and has equal opportunities to thrive. We aim to foster a diverse and inclusive environment where all team members have a sense of belonging. Linktree welcomes all people regardless of sex gender identity race ethnicity disability pregnancy age or other lived experience. If you require accommodations to fully participate in our opportunities please dont hesitate to reach us at your needs are important to us.
