Inbound Marketing Manager

The Inbound Marketing Manager will play a crucial role in enhancing the companys customer acquisition and pipeline growth strategies. They will be responsible for creating and executing automated HubSpot journeys and local search initiatives to attract qualified leads improve the companys brand authority and strengthen overall organic conversion efforts.

Collaborating closely with the broader marketing and operations teams they will work to identify high-value SEO/AEO channels craft engaging content that builds trust with families and deploy technical marketing tactics that resonate with potential clients looking for child therapy solutions.

HubSpot CRM and Lifecycle Automation

• Design build and optimize trigger-based automated multi-channel nurturing workflows within HubSpot to progress leads from discovery to enrollment.
• Maintain meticulous CRM data hygiene. Segment contact lists based on geography clinical needs and lifecycle stage to ensure hyper-personalized messaging.
• Oversee the strategy copywriting and deployment of newsletters nurture sequences and standalone announcements. Handle all operational quality control (testing formatting and link verification).
• Systematically test email variants (subject lines design layouts send-times and CTAs) to scale click-to-open rates (CTOR) and conversion metrics.

Local SEO Reputation and Content Strategy

• Actively manage and optimize Google Business Profiles and local directory listings across all clinic locations to maximize visibility in local map packs.
• Strategize automate and monitor the review solicitation process. Build seamless review-request workflows and leverage positive social proof across marketing channels.
• Plan and write high-impact posts addressing core customer pain points and driving organic traffic.
• Coordinate with department and clinical leadership to edit optimize and publish expert-led industry-specific content.
• Repurpose top-performing blog themes and success stories into downloadable resources (gated PDFs guides worksheets) to accelerate premium email sign-ups.

Analytics and Inbound Reporting

• Track and report on the overall health of the inbound funnel: organic keyword growth local search impressions review generation rates email engagement and total MQLs.

Compliance with Centrias Code of Conduct policies and procedures and Federal and State laws.

Responsibility to report violations of Company policies or the Code of Conduct.

Salary $70000 - $80000.00 Annual Bonus

Bachelors degree in Marketing Communications or a related field (or equivalent experience)

Minimum 5 years of experience in inbound marketing content marketing digital marketing or other relevant field

• Working knowledge of laptop/desktop PC
• Proficiency in Microsoft Office (Excel PowerPoint Word etc.) with a high level of presentation skills and Excelreporting preferred
• Proficiency in G Suite (Gmail Drive Docs Sheets Google Meet)

• Ability to follow written instructions
• Ability to use computers and computer/software programs
• Ability to communicate expressively and receptively

• Strong understanding of inbound marketing tactics and strategies.
• Heavy hands-on experience managing HubSpots Marketing Hub. Must deeply understand contact properties visual workflow logic and active/static lists.
• Proven track record to successfully scale review volume monitor sentiment and manage multi-location listings.
• Demonstratable experience growing non-paid web traffic via content creation and on-page optimization.
• Excellent written and verbal communication skills with an eye for compelling content creation.
• Analytical mindset with the ability to track and interpret inbound marketing metrics.
• Ability to work collaboratively in a fast-paced team-oriented environment.
• Ability to handle multiple assignments on a timely basis with a high degree of accuracy.
• Experience with AEO/GEO a plus.

• Centrias office hours are Monday through Friday from 8:30 AM 6:00 PM.
• Additional time or occasional shift in schedule may be required to complete the above work or meet companyobjectives.

While performing the duties of this job physical requirements such as bending reaching lifting pushing or pulling up to30 pounds may be required. This role will require sitting most of the day as well as walking and standing periodically. Thisrole may require close visual acuity on computer screens or monitors and the ability to analyze data and figures on ascreen.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status Veteran status or disability status. This job description is not intended to be an exhaustive list of qualifications skills efforts duties responsibilities or working conditions associated with the position. Centria reserves the right to amend this job description at any time with or without written notice.