Head of Performance Marketing, Chevy

GM is undergoing a massive transformation to continue its automotive leadership withindustryleadingproducts strong brands and a commitment to innovation quality and safety. As we continue to evolve and expand our market presence we areseekinga highly skilled and experiencedHead of Performance Marketing Chevroletto spearhead our performance marketing efforts.

This role serves as theseniormostperformance marketing leader for Chevrolet and a peer to the Heads of Performance for other GM brands. The leader will own Chevrolets performance marketing strategy and results across the full funnel from demand generation through sales conversion and owner loyalty in partnership with Sales Brand Strategy and product reporting directly to the CMO.

This individual will leverage paid media SEO CRM website optimization data and analytics to deliverhighqualityleads to our dealers drive profitable growth and market share and strengthen brand health. The ideal candidate brings deepexpertisein performance marketing a relentless desire to win and a continuous drive to uncover new performance opportunities.

Through strategic leadership and partnership with the GM Centers of Excellence (COE) this role will help build adatadrivenorganization that works in real time tooptimizeall marketing investments and drive brand growth.

WhatYoullDo:

• Strategic Leadership & Business Outcomes: Own Chevrolet s full-funnel performance marketing strategy translating businessobjectivesinto investment decisions and delivering against clear KPIs for leads orders/sales contribution ROI and dealer profitability.

• Paid Media Management: Oversee all performance-related paid mediasearch social display video and programmaticoptimizingspendto maximize ROI through continuous monitoring adjustment and disciplined test-and-learn.

• SEO & Website Optimization: Implement and refine SEO strategies to improve organic rankings and traffic and enhance website performance through A/B testing UX improvements and conversion rate optimization in close collaboration with digital product teams.

• CRM & Customer Engagement: Develop and manage CRM strategies that nurture leads improve retention and use customer data to deliver targeted personalized campaigns across email push and other owned channels.

• Data Analytics & Measurement: Partner cross-functionally tooptimizethe analytics framework and tools and help define enterprise standards for measurement attribution and data qualitydebating and refining approaches with Analytics and Finance to inform real-time investment decisions.

• ExperimentationMarTech& AI: Own Chevrolet s test-and-learn roadmap (GEO audience creative/offer and new-channel pilots) and champion advanced analytics automation and AI/ML in bidding targeting and personalizationwithin GMs governance privacy and data standards.

• People & Team Leadership: Build lead and develop a high-performing team of performance marketers and analysts (direct and matrixed) creating a culture of accountability experimentation and continuous improvement.

• Agency & Cross-Functional Leadership: Manage agency and platform partners to best-in-classperformance andserve as the primary performance marketing voice in cross-functional forums (Brand Sales Finance Product CX COEs) translating insights into clear tradeoffs and recommendations for senior leadership.

• Dealer & Tiered Marketing Integration: Integrate national regional and dealer-level performance strategies ensuring alignment with franchise/tiered marketing systems and improving lead quality conversion and dealer satisfaction.

Your Skills & Abilities (Required Qualifications):

• Bachelors degree.

• 10 years of marketing experience including media online display advertising website management online video advertising/prerollads social media retargeting behavioral/contextual targeting PPC SEM and SEO.

• Proventrack recorddeveloping performance marketing capabilities within a large highly matrixed organization.

• Proven experience leading performance marketing for a complexmultichannelhighspendbusiness (e.g. retail automotive financial servicesecommerce) with a material impact on revenue and profit.

• Demonstrated success managing large media budgets and making investment tradeoffs across channels audiences and funnel stages.

• People leader experience managing a mix of direct reports and matrixed reports includingseniorleveltalent and largecrossfunctionalteams as well as agencies and external partners.

• Transformational mindset and the ability to translate complex performance marketing workstreams intoexecutivelevelsummaries and clear recommendations.

• Deep understanding of performance measurement attribution methodologies and experimentation design; comfort debating model assumptions and limitations with Analytics and Finance.

• Handsonfamiliarity with ad techmartech and CRM ecosystems; proventrack recordof partnering with analytics and technology teams to unlock new capabilities.

• Excellent written and verbal communication skills and the ability to influence and challenge senior stakeholders withdatadriveninsights.

What Will Give YouACompetitive Edge (Preferred Qualifications):

• Experience setting up performance marketing processes teams and operating models.

• Experience working within franchise tiered marketing systems including integrating national regional anddealerlevelefforts.

• Experience in automotive retail or other distributed/franchise modelsstronglypreferred.

#LI-MO1