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Head of Organic Growth
Job Location:
Job Location:
Austin, TX - USA
Monthly Salary:
Not provided by the employer
Monthly Salary:
Posted:
21 August 2026 (14 days ago)
Posted:
Application Deadline:
18 November 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Company Overview
Function Health is the AI operating system for health designed to empower people to live 100 healthy years. We are redefining how individuals understand measure and improve their health by moving beyond the limitations of traditional care and enabling comprehensive continuous insight into human biology. Function has been recognized as one of Fast Companys Most Innovative Companies of 2024 and is venture-backed by Redpoint and other leading venture firms. Over half a million members have joined Function to take control of their health.
Through comprehensive lab testing MRI and CT imaging longitudinal data and guidance from AI and clinical teams Function gives members a complete and continuous view of their health and the clarity to act on it. Through acquisitions across imaging mobile phlebotomy and supplement tracking and optimization Function is building an integrated health platform that spans the full path from testing to health clarity to daily action.
Function recently announced a $298M Series B and is entering its next chapter of growth. As we scale the quality and durability of our People systems data and insights will directly shape our ability to attract retain and support exceptional talent.
We are growing our team and seeking out world-class talent that deeply believes in our mission to positively impact global health has a relentless bias toward action and a growth mindset. Function fosters a collaborative and dynamic environment where every day we build the future.
Role
As Head of Organic Growth you will own the product-led and content-led strategies that compound our member growth without relying on paid channels. This is a high-leverage execution-first role for someone who moves fast thinks in systems and builds with AI at the center of everything they do.
We are at the stage right before Function Health becomes a common mental shortcut. Your job is to make Function the default answer wherever people ask health questions Google AI assistants YouTube and their own family group chats.
You will own three pillars:
01 K-FACTOR & VIRALITY
Increase member-to-member spread through referral programs in-product sharing moments and social proof mechanics that turn our members into our most effective channel.
02 FUNNEL & CRO
Maximize conversion and revenue through website app product and lifecycle funnels from first touch to paid member to advocate continuously testing learning and improving.
03 SEARCH EVERYWHERE: SEO GEO & YOUTUBE
Build and maintain organic discovery authority across traditional search AI-driven answers and YouTube the worlds second-largest search engine ensuring Function surfaces where and how people research their health.
Key Responsibilities
Youll report directly to the VP of Growth and lead the three organic growth pillars that determine how Function scales sustainably. This is not a strategy-and-slide-deck role. Youll be deep in the work running experiments writing briefs reviewing funnels and shipping while building the team and systems around you. Youll collaborate closely with Product Lifecycle and Creative leadership.
VIRALITY & K-FACTOR
- Design launch and iterate on referral programs that meaningfully increase k-factor building mechanics into the product and member experience.
- Map and shrink viral cycle time: instrument every referral surface identify where member-to-member spread breaks down and compress the time between a members first great experience and their first successful referral.
- Partner with Product to build shareable moments natively into the experience health is multiplayer and moments like biological age results are made to be shared. Turn members into our most effective growth channel.
FUNNEL & CRO
- Guide conversion from account creation to paid member: identify friction points prioritize the highest-leverage interventions and close the gap through structured experimentation.
- Lead A/B testing cadence across web checkout onboarding and lifecycle with clear statistical discipline and fast learning loops.
- Instrument and recover drop-offs at every funnel stage segmenting by cohort persona and intent signal to design recovery flows that bring high-intent leads back before they go cold.
- As Function expands access with lower-friction entry points own the organic loops that convert new audiences into paying members.
SEARCH EVERYWHERE: SEO GEO & YOUTUBE
- Build Functions authority in the category its creating own the health education queries that pull people toward continuous proactive health before theyve ever heard of us.
- Ensure Function shows up where and how people search across traditional engines and AI-driven discovery tools with a site and content architecture built to support it.
- Own YouTube discoverability: build an intent-driven video strategy that treats YouTube as a search engine keyword and question research titles thumbnails chapters and channel architecture partnering with Creative to turn Functions health education into content that both educates and entertains.
- Develop a content strategy grounded in genuine health information authority that earns trust before a member ever sees a paywall.
MEASUREMENT TEAM & OPERATIONS
- Build attribution models across referral search video and lifecycle-driven growth with enough precision to drive real investment decisions.
- Recruit manage and develop a lean team of specialists and external partners you set the standard not just manage to it.
- Use AI tools natively across research content production experimentation and operations setting the model for how the Growth team works.
Qualifications:
AI-FORWARD OPERATOR REQUIRED
- 10 years in organic growth SEO or product-led growth with a track record of compounding results.
- Hands-on operator who runs experiments themselves not just directs others to run them.
- Deep technical SEO fluency: crawl architecture Core Web Vitals schema indexing strategy and log-file analysis.
- Fluent in GEO and AI-driven search: how LLMs surface brands what signals matter and how to earn placement.
- Experience growing YouTube or video as an organic discovery channel video SEO packaging (titles thumbnails hooks) and audience retention mechanics.
- Demonstrated experience designing or scaling referral programs with measurable k-factor impact.
- Strong CRO chops A/B testing methodology statistical significance funnel decomposition.
- Proficient with analytics and experimentation tools (GA4 Amplitude Looker or equivalent); can pull and interpret your own data.
- Uses AI tools Claude ChatGPT Perplexity Cursor etc. as a genuine force multiplier not a novelty.
- Experience building or managing small high-output teams and agency/contractor relationships.
- Comfortable operating in an early-stage growth environment: ambiguous fast high-ownership.
- Strong written communicator who can simplify complex growth concepts for cross-functional and executive audiences.
- Experience in health wellness consumer subscription or another high-trust category is a plus.
Location
We are a remote-first organization that meets quarterly for team onsites in person. Our team is primarily based in the New York and Los Angeles areas and our onsites are mostly held in NYC though occasional travel may be expected. New York Tri-State area candidates are preferred but not required.
To be a strong fit you embody our Core Values
- Ruthless Prioritization:
- We dont let perfect get in the way of progress.
- We move quickly to drive value not perfection.
- We prioritize what drives impact.
- We never compromise on standards of excellence.
- Member-First Always:
- We design and deliver like were caring for someone we love.
- We create calendar actionable human experience.
- We prioritize responsiveness peace of mind and outcomes.
- We empower members with truth clarity and care.
- One Team Moving Fast:
- We are aligned in purpose prioritization and speed.
- We gather diverse perspectives to make informed decisions.
- We clear paths for each other and move fast together.
- We communicate clearly and respectfully rallying around shared goals.
- Radical Ownership Relentless Execution:
- We dont just ship we own outcomes and drive results.
- We act with urgency and precision
- We anticipate initiate and follow through.
- We meet challenges with grit and pragmatism.
- We embrace new tech to deliver better outcomes.
- Mission Over Ego:
- We are ruthlessly aligned to our mission - and leave ego at the door.
- We disagree and commit.
- We dont tolerate politics or withholding information.
- We operate with honesty transparency and respect.
- Sustained Integrity in Every Detail:
- We earn trust by obsessing over accuracy quality and clarity in everything we do.
- We prioritize clinical precision - data must be right.
- We sweat the details because outcomes depend on them.
Why Youll Love Working With Us
We value our team at Function and offer a competitive salary and benefits package flexible working hours and a dynamic work environment where creativity and innovation are encouraged. If you are a highly motivated and experienced individual who is passionate about using technology to improve peoples lives we would love to hear from you.
At Function we celebrate diversity and are committed to building a diverse and inclusive workforce. As an equal opportunity employer we do not discriminate on the basis of race color gender identity ancestry religion age sexual orientation national origin disability marital status Veteran status or any other occupationally irrelevant criteria.
Join the Function Health team and become a part of our mission to build a healthier future for all. Discover more about us and how were changing the face of healthcare at Function Health.
Important Notice: Legitimate communication from the Function Health team will always come from an email address ending in @. Function Health will never request personal information such as banking details or payment during the hiring process. Please be cautious of communications or job offers that come from other email domains instant messaging platforms or unsolicited calls. If you ever have doubts about the legitimacy of a communication please reach out to us directly at
Required Experience:
Director
