Head of Demand Generation & Growth Marketing

Cresta unlocks the true potential of the customer experience turning every conversation into a competitive advantage. Crestas unified AI platform combines conversational AI agents real-time human agent augmentation and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The worlds leading companies including United Airlines Cox Communications and Marriott use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab Cresta has raised more than $270 million from the worlds leading investors including a16z Greylock and Sequoia. Crestas leadership includes some of the leading minds in AI today. Our CEO Ping Wu founded and led Googles Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

Were seeking a Head of Growth & Demand Generation reporting to the CMO to own and accelerate the companys customer acquisition conversion and expansion efforts across digital product and automated channels. This leader will architect and execute a holistic growth strategy that unifies performance marketing website optimization demand generation campaigns product growth and lifecycle automation ensuring every initiative drives measurable efficient growth.

The ideal candidate will combine creative experimentation with deep analytical rigor building the systems team and processes that scale Crestas growth engine.

RESPONSIBILITIES

• Design unify and execute the end-to-end growth strategy from awareness through activation across web paid media automation product-led initiatives and really anything else you can come up with to drive qualified pipeline and revenue
• Lead and optimize growth marketing across channels with a focus on efficiency scalability and ROI
• Oversee website strategy and conversion rate optimization ensuring the site serves as a high-converting demand engine and brand experience
• Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic
• Create demand generation campaigns that shape the markets thinking about Cresta
• Implement a robust experimentation framework for A/B testing and new channel evaluation
• Collaborate cross functionally with Product Product Marketing RevOps and Sales to ensure channel strategies are aligned to audience segments and pipeline goals
• Manage agency and vendor relationships to ensure alignment and quality
• Build mentor and grow a high-performing team
• Partner with RevOps to evaluate implement and optimize the growth marketing tech stack driving better data visibility automation and performance measurement

QUALIFICATIONS

• Bachelors degree in Computer Science Marketing Business or related field; MBA or advanced degree a plus
• 7 years in of progressive experience in B2B SaaS marketing including at least 3 years in a growth leadership role
• Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
• Experience working with enterprise buyer journeys and ABM motions
• Proficiency with tools like Google Ads LinkedIn Ads GA4 HubSpot Salesforce Clay n8n SEMrush and dashboarding tools such as Looker or Tableau
• Deep analytical expertise data-driven mindset and strong understanding of data architecture and system interconnectivity
• Collaborative growth-oriented leader with experience managing internal teams and agencies

PREFERRED QUALIFICATIONS

• Proven success leading marketing initiatives across multiple countries or regions
• Industry-specific campaign expertise

PERKS & BENEFITS

• Medical dental and vision plans that are designed to fit you and your familys needs
• Flexible vacation time to promote a healthy work-life blend
• Paid parental leave to support you and your family
• Monthly Gym & Phone allowance
• Work from home office stipend to help you succeed in a remote environment
• Lunches and dinners included for in-office employees via Grubhub

Compensation at Cresta:

Crestas approach to compensation is simple: recognize impact reward excellence and invest in our people. We offer competitive location-based pay that reflects the market and what each individual brings to the table.

Compensation for this position includes a Base Bonus Equity.

OTE Range: $280k-$330k

Actual base salaries will be based on candidate-specific factors including experience skillset and location and local minimum pay requirements as applicable. Your recruiter can provide further addition total compensation includes a comprehensive benefits package for you and your family.

We have noticed a rise in recruiting impersonations across the industry where scammers attempt to access candidates personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @ domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee reach out to