Head of Copy, Adobe Creative

Our Company

Empowering everyone to create.

Adobe empowers everyone everywhere to imagine create and bring digital experiences to life. From creators and students to small businesses global enterprises and nonprofit organizations customers choose Adobe products to create collaborate grow and build remarkable experiences.

We are looking for curious ambitious makers who want to help define world-class creativity in this new era. We believe the craft is more essential than ever while AI should help people create more explore more and unlock new possibilities while keeping creators at the center of the creative process.

Adobe is amplifying human ingenuity with AI.

Our Team

Adobe Creative is Adobes in-house brand-creative engine developing the ideas campaigns and assets that power Adobes brand and business. We are part of the broader Content & Creative (C&C) organization. We work alongside Adobe Content which focuses on publishing and audience development through owned earned and partner channels; an Experiences team which oversees Adobes real-world moments; and shared service teams spanning Video Talent Partnerships and Production.

Together C&C commissions and produces work while equipping teams across Adobes Global Marketing Organization and the company to create adapt and distribute high-quality work with greater speed and consistency.

The Opportunity

Adobe makes the tools the world uses to create. Our own writing and storytelling should set the standard for what those tools make possible. Adobe Creative is looking for a visionaryHead of Copyto define the copywriting and narrative standard for Adobe Creatives campaign and creative work and to build the copywriting practice teams and culture that bring that voice to life. You will lead language and narrative across Adobe Creatives output from campaign platforms and multi-platform storytelling to digital experiences product narratives brand films and live moments.

This is not simply a role responsible for reviewing copy ormaintainingtone of voice. You will build a world-class internal copywriting practice designed for how brands communicate today: a versatile team able to move from hero campaign spots to scalable copy systems across audiences channels and markets.

Working upstream you willestablishthe verbal principles frameworks and working practices that help Adobe Creative find stronger stories and language earlier in the process. You will translate them into tools systems and AI-enabled workflows that can also create leverage beyond Adobe Creative through shared guidanceconsultationand collaboration with teams across C&C Adobe and our agency partners.

The Head of Copy drives Adobes identity architecture and core brand system. You own the copywriting practice and creative writing standard across Adobe Creatives work partnering closely with Brand on how Adobes verbal identity is expressed through campaigns and creative.

You are a writer first. You still find the line rewrite the script and shape the story. Your authority comes from your creative judgment your cultural intelligence and your ability to make writing better.

What Youll Do

Set the Standard and Build the Practice

• Define and hold the copywriting and narrative standard across Adobe Creative.

• Establish a clear point of view on world-class copywriting in the age of AI.

• Build shared principles for narrative scriptsheadlinesand platform-native language partnering with Brand on voice and naming.

• Ensure Adobes voice feels connected andrecognizablyAdobe without becoming corporaterepetitiveor predictable.

• Build frameworks tools and working practices that involve copywriters from the start rather than at the end.

• Partner with internal teams to document and encode craft into systems that support speed and scale.

Lead Writing Across the Work

• Lead copywriting and narrative from early creative development through final execution.

• Shape Adobes most visible global campaigns product launches and high-velocity work from Adobe Creative.

• Partner with the Head of Campaigns to create campaign platforms headlines scripts and integrated language systems.

• Partner with the Head of Design to develop visual and verbal expressions as one connected creative system.

• Partner with the Head of Brand to translate Adobes verbal identity naming principles nomenclature and tone of voice into distinctive creative expression across Adobe Creatives work.

• Ensure strong ideas can move across channelsformatsand audiences without losing their clarityhumanityor impact.

• Direct agency copywriters brand film screenwriters and specialist collaborators from a clear internal Adobe point of view.

• Hold externally produced copywriting commissioned by Adobe Creative to the same standard as internal creative.

Build a World-Class Writing Community

• Build and lead a multidisciplinary team of campaign brand and multi-platform copywriters.

• Build a strong leadership bench and clear pathways for copywriters to grow into creative direction and leadership roles.

• Recruit exceptional copywriters with diverse perspectives distinctive voices and strong creative judgment.

• Create a culture of direct feedbackhigh standards experimentation generosity and continuous learning.

• Keep senior writing leaders close to the work and protect meaningful time for writing.

• Use flexible copywriters rooms within Adobe Creative for major campaigns and priority creative opportunities bringing in partners from across C&CProductand other teams when useful.

• Build relationships with writers across the organization so language tools and creative learning are shared.

Advance AI-Native Writing

• Define Adobe Creatives point of view on how AI changes writing editing authorship and creative development.

• Build AI-native workflows that expand creative exploration without reducing writing to generated volume.

• Establish principles for evaluating AI-assisted writing through originality accuracy voice intention and cultural intelligence.

• Define where AI can support scale and where human authorship and creative judgment remain essential.

• Partner with Product as a creative customer zero testing emerging language capabilities through real work.

• Ensure teams understand responsible AI provenance creatorrightsand Content Credentials.

Represent Writing Across Adobe

• Represent Adobe Creatives copywriting voice and narrative in executive and cross-functional forums.

• Translate narrative and language decisions into clear actionable choices.

• Advocate for Adobe Creatives writers to be involved earlier in brandproductand creative development.

• Connect exceptional copywriting to audience understanding emotional impact branddistinctionand business value.

• Present work with clarity confidence and conviction.

What You Need to Succeed

• 15 years of experience in copywriting narrative or multidisciplinary creative leadership.

• A world-class portfolio spanning campaigns multi-platform copywriting brand voice product storytelling and experiences.

• Significant experienceas an Executive Creative Director Global Head of Copy Creative Director Head Writer or equivalent.

• Meaningful industry recognition through Cannes Lions D&AD The One Show Clios or equivalent.

• A track recordof building language and narratives for iconic global brands.

• Experience building and leading writing teams not simply reviewing copy.

• Experience creating writers rooms or collaborative writing models.

• Exceptional creative judgment and the ability to explain clearly why writing succeeds or falls short.

• The ability to move confidently between a headline a script a multi-platform response a product story and a verbal system.

• Experience developing brand voice naming nomenclature and narrative frameworks.

• Experience directing agencies campaign screenwriters and specialist collaborators.

• Deep fluency with AI-enabled writing and creative development workflows.

• A clear point of view on how AI changes writing practiceauthorshipand creative scale.

• A commanding presenter who can communicate the value of language and narrative to senior executives.

• A genuine and current understanding of culture entertainment technology media and creator communities.

• A track recordof building multidisciplinary teams developing future writing leaders andmaintaininga high standard through speedambiguityand change.