Head of ContentCreative Producer (Video)

Here at Lower we believe homeownership is the key to building wealth and were making it easier and more accessible than ever. As a mission-driven fintech we simplify the home-buying process through cutting-edge technology and a seamless customer experience.

With tens of billions in funded home loans and top ratings on Trustpilot (4.8) Google (4.9) and Zillow (4.9) were a leader in the industry. But what truly sets us apart Our people. Join us and be part of something bigger.

Job Description:

Lower is building a lean internal content capability focused on creating premium authentic documentary-style content across short-form social YouTube and mid-funnel brand storytelling. Were looking for a Head of Content / Creative Producer to own the strategy storytelling and creative direction behind that this role youll identify the stories happening across Lower from CEO and leadership activity to company initiatives meetings travel events customer stories employee experiences and behind-the-scenes moments and determine how to turn them into content people actually want to watch. Youll own the content roadmap from idea through final delivery: identifying stories developing concepts planning productions preparing and directing subjects and overseeing the creative execution of each piece.

Youll work with in-house and freelance cinematographers videographers editors and other creative talent providing clear creative direction and ensuring the footage story edit graphics music color and final product meet a consistent creative standard. This is not a traditional corporate content or communications role. Were building a fast-moving creator-driven content engine that captures what is already happening across the company and turns it into compelling stories with minimal executive lift.

What Youll Do

Own the Content Strategy & Roadmap

• Own the content strategy and production calendar across Reels/short-form YouTube and mid-funnel brand content.

• Develop a strong understanding of what is happening across the CEO leadership team and company to continuously identify potential stories.

• Determine which moments and initiatives are worth capturing and the best format angle and audience for each.

• Develop concepts and recurring content formats that can become recognizable parts of Lowers content ecosystem.

• Balance planned productions with the ability to quickly capitalize on spontaneous moments and emerging opportunities.

Lead Story Development & Production

• Turn company activity ideas and moments into clear creative concepts and compelling narratives.

• Create production and shooting briefs that give videographers and cinematographers clear direction on the story moments interviews and footage needed.

• Plan and direct shoots interviews day-in-the-life coverage events travel and behind-the-scenes content.

• Prepare executives employees customers and other participants for interviews and filming so they can be natural and effective on camera.

• Direct interviews and productions while creating an environment that captures authentic rather than overly staged moments.

• Work closely with executives while requiring minimal time and preparation from them.

Own Creative Direction & Final Output

• Provide editors with clear direction on story structure pacing tone and intended audience.

• Review cuts and provide decisive creative feedback throughout the editing process.

• Oversee the complete creative product including narrative edit graphics music color audio and overall visual style.

• Maintain a consistent creative standard and recognizable voice across channels and formats.

• Ensure every piece of content serves a clear purpose while still being interesting enough that people genuinely want to watch.

• Build repeatable workflows that allow individual shoots and moments to become multiple pieces of high-quality content across formats.

Who You Are

• A storyteller first. You instinctively recognize interesting people moments and ideas and know how to turn them into compelling narratives.

• A creative producer. You can take an idea from a rough concept through production and final delivery while keeping the story and creative vision intact.

• Editorially decisive. You can determine what is worth pursuing what the angle should be what needs to be captured and what should ultimately make the final cut.

• Production fluent. You understand cinematography and editing well enough to effectively direct talented specialists even if you are not personally behind the camera or editing every piece.

• Comfortable directing people. You know how to prepare and interview executives employees customers and other subjects while helping them feel natural on camera.

• Highly organized. You can manage a content roadmap production calendar multiple shoots edits and changing priorities without losing momentum.

• Comfortable around executives. You can work directly with senior leaders exercise good judgment and operate effectively in environments where access and trust matter.

• Creator-minded rather than corporate-minded. You understand what makes modern YouTube social documentary sports entertainment or creator-led content engaging.

• Low ego and highly collaborative. You can set a strong creative vision while giving other creative professionals room to bring their own expertise to the work.

What Were Looking For

• Experience leading creative production content development or storytelling for documentary premium YouTube sports entertainment creator-led media or modern brand content.

• Demonstrated experience taking content from concept and story development through production and final delivery.

• Strong understanding of both long-form and short-form storytelling.

• Experience directing interviews shoots or unscripted productions.

• Ability to provide clear creative direction to cinematographers editors designers and other creative partners.

• Experience managing multiple productions or a recurring content calendar.

• Experience working effectively with both in-house and freelance videographer cinematographer and editor talent.

• Strong judgment around storytelling pacing tone and visual quality.

• Experience working with executives talent creators athletes founders or other high-profile subjects is a plus.

Portfolio Required. Candidates should provide a portfolio or examples of work demonstrating strong storytelling and creative direction. Were particularly interested in work involving documentary-style storytelling premium YouTube sports or entertainment content creator-led media executive/founder content or modern brand storytelling. We care less about whether you personally operated the camera or edited every frame and more about your ability to explain the story you were trying to tell your role in shaping it and how you drove the work from concept through final delivery.

Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.