Head of Community Marketing

Probably Genetic is changing the lives of patients living with severe complex diseases. Our data platform is used by drug developers and patient advocacy groups to develop and launch treatments for these patients. Our technology discovers undiagnosed patients online analyzes their disease state using machine learning and at-home testing and enables compliant communication with doing so we help patients access diagnoses clinical trials and treatments as early as possible.

We are a tight-knit group of hard-working ambitious problem solvers united by a mission greater than ourselves. We do well by doing right by patients. We are developing some of the most cutting-edge solutions in healthcare and our roadmap is packed with innovations in bioinformatics AI and drug development. We have built a lean all-star team to help us bring our vision to life and we want you to be a part of it.

Probably Genetic has raised multiple rounds of funding from Silicon Valleys best investors including Threshold Khosla and Y Combinator and offer competitive salaries comprehensive benefits and meaningful early stage equity.

We are looking for a Head of Community Marketing to build and lead our community marketing strategy for the patients families and caregivers of the rare disease population we serve. Youll turn a scattered often isolated population into an engaged community and turn that community into a growth engine for Probably Genetic.

• Define and own our community marketing strategy spanning virtual (social online groups content email) and in-person (events conferences meetups fundraisers) channels

• Develop original campaign concepts to activate and grow patient and caregiver communities

• Build and own relationships with patient advocacy groups (PAGs) and foundations across hundreds of rare diseases strengthening existing partnerships and cultivating new ones

• Test and iterate across tactics including referral and email outreach PAG partnerships and sponsorships events participant compensation and paid media

• Track how community efforts influence key metrics including patient acquisition and CAC and adjust strategy accordingly

• Build scalable repeatable playbooks for community-driven growth

• Represent Probably Genetic at conferences fundraisers and community events with regular travel expected

We are looking for a few specific things that will help you succeed in this role:

• 5-10 years of experience in community marketing or community-led growth at a consumer brand known for genuine community engagement (health/wellness fitness productivity or lifestyle products with passionate user bases are a strong fit)

• A track record of building or significantly growing a community with active participation members creating content referring others and organizing around the brand themselves

• Creative instincts for community activation from concept to execution

• Fluency in both virtual and in-person community building

• Comfort using data to guide decisions and identify whats driving growth engagement and CAC

• Genuine empathy for engaging a sensitive high-stakes population; you never lose sight of the real people behind the community

• Strong written and verbal communication; you can shape a brands voice and adapt it to a high-trust context

• Willingness to travel regularly for events and partner meetings

Some things that are not required but you will learn on the job:

• Familiarity with the rare disease landscape or existing relationships within the rare disease community

As with all new hires at Probably Genetic you will also need to be:

• A good person. We work with some of the most marginalized populations on the planet and empathy is key

• Patient-focused and motivated to have a lasting positive impact on humanity

• Comfortable in a fast-paced often ambiguous environment with rapid change

• Action-oriented and excited to build a company from the ground up

The salary range for this role is $120000-$185000 annually. Actual compensation offered will depend on several factors including but not limited to: work experience education skill level and/or other business and organizational needs.

• An engaging and supportive team all on a mission to improve lives

• Fair and equitable compensation with competitive early-stage equity grants

• Generous Flexible Time off policy that we actually use

• Parental Leave Benefits (12 weeks for both birthing and non-birthing)

• Hybrid flexible work with high-trust and autonomy

• A bright inviting pet-friendly office in Downtown SF near transit

• Company-sponsored team lunch every Thursday

• A work from anywhere policy up to 4 weeks a year

• Regular team retreats in exciting destinations

• Health Benefits including medical dental vision therapy FSA and 401k

• And so much more!

Probably Genetic is committed to fostering a welcoming and inclusive work environment for people of all genders sexuality ethnicity socioeconomic background and life experiences. We urge candidates of all backgrounds to apply. If you require specific accommodations as you interview or consider working with us please let us know.

Required Experience:

Director