Head of Brand & Storytelling
Job Location:
San Francisco, CA - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Were hiring our first Head of Brand & Storytelling to give that voice. This is a builders role: youll bring structure to a brand promise tone and identity that reflect our evolution and youll turn that foundation into the narratives media moments and content that make the case loudly and credibly that is the category leader.
Youll own brand strategy end to end including PR communications social and community. Leading this small team youll be in the room defining the brand promiseand in the weeds writing the press release briefing the analysts and shipping the social post.Great storytelling requires great storytellers words are your passion and you feel at the top of your craft. Knowing how and where those words drive impact is your superpower.
Your Impact
Brand strategy & identity:
- Define and codify Otters brand promise personality tone of voice and verbal identity system. Make sure its usable not just aspirational (think brand guidelines people actually open).
- Be the internal source of truth on what Otter sounds and feels like partnering with product design and marketing so the brand shows up consistently everywhere in-product copy campaigns sales decks support social.
- Evolve brand positioning as the category shifts from meeting transcription to AI-native conversational intelligence keeping Otter ahead of where the market is going not just where its been.
- Own the strategy for brand campaigns working with our in-house creative team and agencies to increase brand awareness.
Narrative & thought leadership:
- Build the core narratives that position as the category leader. A point of view on the future of voice turning meetings into action and AI thats distinct from another AI notetaker.
- Develop executive thought leadership (bylines talk tracks interviews) that puts Otters leadership in front of the right audiences and outlets.
- Turn product milestones customer results and market moments into stories worth covering not just announcements.
- Work with our partnerships team to develop our brand partnership including sports and 3P events.
- Build out our organic social strategy and execution across channels with a sharp point of view on which platforms and formats actually move the needle for Otters audience.
- Build and nurture community the people who already love Otter into a channel that reinforces the brand and drives organic advocacy.
- Choose channels based on impact not habit: know where your audience actually pays attention and put effort there first.
- Expand our PR and comms impact: press strategy media relationships announcement planning and (where useful) agency management.
- Has a love of their craft. You know the power of the brand and have a passion for making yours stand out in a way that drives impact.
- Showcases proven chops in brand communications or integrated marketing roles at B2B SaaS companies ideally including time at a company under $500M ARR where you had to be scrappy and hands-on rather than purely strategic.
- Holds a track record of building or substantially sharpening a brands narrative and voice not just maintaining one you inherited.
- Can leverage direct experience running PR/comms (media relationships announcement strategy) and social/community either as a generalist owner or across multiple prior roles.
- Carries strong writing and editing skills; you can produce a sharp press release a compelling exec byline and a scroll-stopping social post yourself.
- Operates with a comfort with ambiguity and a bias to ship: youd rather put a workable brand framework in front of the team this month than a perfect one next quarter.
- Is ready to own a function end-to-end and is equally comfortable setting the strategy and rolling up their sleeves to build.
About
We are in the business of shaping the future of work. Our mission is to make conversations more valuable.
With over 1B meetings is the worlds leading tool for meeting transcription summarization and collaboration. Using artificial intelligence Otter generates real-time automated meeting notes summaries and other insights from in-person and virtual meetings - turning meetings into accessible collaborative and actionable data that can be shared across teams and organizations. The company is backed by early investors in Google DeepMind Zoom and Tesla.
is an equal opportunity employer. We proudly celebrate diversity and are committed to building an inclusive and accessible workplace. We provide reasonable accommodations for qualified applicants throughout the hiring process.
is committed to providing reasonable accommodations for candidates with disabilities in our hiring process. If you need assistance or an accommodation during any stage of the recruitment process please contact at least 3 business days before your interview.
* does not accept unsolicited resumes from 3rd party recruitment agencies without a written agreement in place for permanent placements. Any resume or other candidate information submitted outside of established candidate submission guidelines (including through our website or via email to any employee) and without a written agreement otherwise will be deemed to be our sole property and no fee will be paid should we hire the candidate.
Salary Range: $250000 to $280000 USD per year.
This salary range represents the low and high end of the estimated salary range for this position. The actual base salary offered for the role is dependent on several factors. Our base salary is just one component of a comprehensive total rewards package.
#LI-Hybrid
Required Experience:
Director
About Company
Otter AI Meeting Agent supports real-time transcription, live chat, automated summaries, insights, and action items.
