Head of Analytics

Company Overview

XPECT Solutions LLChas built a strong reputation by supporting our clients in meeting their strategic goals and mission objectives. We provide high quality resources for a wide range of IT and security solutions at best-value pricing. Our success is built on a solid foundation of well-vetted highly technical personnel a disciplined project management approach and an overarching commitment to customer service. We develop test deploy and support exceptional solutions that enhance system functionality while maximizing reliability and availability and ensure the tightest security.

Job Overview

The Head of Analytics serves as the strategic lead for all program analytics performance measurement reporting and marketing intelligence activities supporting the recruitment marketing program. This role owns the programs KPI framework reporting architecture dashboard strategy and data governance processes ensuring leadership hasaccurate actionable insights to evaluate recruitment effectiveness and make informed investment decisions.

Leading a team of analysts and reporting specialists the Performance and Execution Analytics Manager is responsible for measuring performance across every recruitment marketing channel including paid media social media search marketing email marketing SMS campaigns recruitment events employer branding initiatives website engagement and candidate acquisition activities. This position transforms complex marketing andrecruiting data into clear recommendations that help program leadership and Government stakeholdersoptimizecampaign performance improve candidate engagement and maximize return on investment.

Working closely with the Performance and Execution Marketing Director Event Recruitment Director Strategy and Brand Director and Government stakeholders this role ensures every campaign is supported by measurableobjectives consistent reporting methodologies and transparent performance metrics aligned with recruitment goals.

This position will support a Federal Government customer in Washington DC.

Core Responsibilities

• Serve as the owner of the program-wide KPI frameworkestablishingand maintaining performance metrics for all recruitment marketing employer branding workforce outreach and candidate engagement initiatives.
• Definevalidate andmaintaincampaign-specific KPIs in partnership with the Performance and Execution Marketing Director Event Recruitment Director and program leadership.
• Lead all marketing analytics reporting attribution and performance measurement activities across the recruitment marketing program.
• Own and manage the monthly reporting cycle ensuringtimelydelivery of recurring performance reports executive summaries campaign scorecards and stakeholder updates.
• Produce rapid-response and ad hoc reporting for senior leadership campaign managers and Government stakeholders asrequired.
• Develop andmaintainexecutive-level reporting products that provide clear visibilityintorecruitment performance campaign effectiveness audience engagement and marketing investment outcomes.
• Build manage and continuously enhance interactive dashboards that track daily weekly monthly quarterly and annual performance against establishedobjectives.
• Develop andmaintaincomprehensive paid media dashboards thatmonitormedia spend audience engagement conversion activity and recruitment outcomes.
• Direct campaign tracking methodologiesthrough the use ofUTM parameters QR codes event tracking tools CRM integrations website analytics platforms and Government-approved measurement technologies.
• Ensure data collection processes are standardized across all marketing channels and campaign activities.
• Perform campaign attribution analysis conversion tracking recruitment funnel measurement and audience engagement analysis.
• Lead ROI and cost-effectiveness analysis for major and minor campaigns translating findings into actionable recommendations that improve recruitment outcomes and marketing efficiency.
• Analyze performance trends candidate behaviors audience interaction patterns and channel effectiveness toidentifyoptimization opportunities.
• Maintain data quality reporting integrity and governance standards across all reporting systems platforms and data sources.
• Ensure consistency between Google Analytics advertising platforms CRM systems event reporting tools marketing automation solutions and internal reporting systems.
• Develop forecasting models and performance projections that support strategic planning resource allocation and budget decisions.
• Present performance insights and analytical findings to diverse audiences ranging from program personnel and campaign managers to executive leadership and Government stakeholders.
• Support contract performance reviews strategic planning sessions and executive decision-making through data-driven recommendations and performance analysis.
• Collaborate with creative marketing recruiting event branding and leadership teams to ensure analytics support organizationalobjectivesand workforce recruitment priorities.

Requirements

• Active Top Secret Clearance
• Minimum of eight (8) years of professional experience in paid media performance marketing digital marketing or recruitment marketing leadership roles.
• Ability to work on-site in the Washington DC metropolitan area up to five days per week with telework permitted when authorized by the Government.
• Demonstrated experience developing KPI frameworks measurement strategies and enterprise reporting structures.
• Experience buildingmaintaining and presenting executive-level reporting dashboards and performance scorecards.
• Strong command of Google Analytics and digital marketing reporting platforms.
• Experience supporting digital marketing recruitment marketing workforce communications or employer branding initiatives.
• Demonstrated ability to collect analyze interpret and visualize complex datasets across multiple platforms and marketing channels.
• Experience developing campaign attribution models and performance measurement methodologies.
• Ability to translate technical data findings into clear actionable recommendations for non-technical audiences.
• Strong understanding of paid media reporting conversion tracking funnel analysis and ROI measurement methodologies.
• Excellent written verbal presentation and stakeholder communication skills.
• Strong analytical problem-solving and strategic thinking capabilities.
• Experience managing multiple reporting priorities in fast-paced deadline-driven environments.

Xpect Solutions LLCis a one-of-a-kind employer with a talented team that is cleared at various levels and is certified in dozens of industry-recognized certifications. Our talented staff are the key to our success. They bring the knowledge experience and technical skills to deliver the best solutions to our customers.

We support our team by providing open communication win-win partnerships with clients and vendors a team-oriented cultureand a focus on professional development and growth for a long-lasting and happy career.

We offer a benefits package that is designed to keep our most important assets our employees healthy happy energized and moving forward. Our philosophy is simple empower our employees with the benefits resources and the financial incentives they need to be successful.

Benefits and Perks:

• A competitive Medical Dental and Vision plan
• Retirement Savings Plan
• Life Insurance
• AD&D Insurance
• Short Term and Long Term Disability Insurance
• 3 weeks of annual PTO
• 11 days of Holiday PTO
• Performance Awards
• Referral Bonus Plan (of up to $5000/year)
• Education Reimbursement/Training (of up to $2500/year)

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