GTM Sales Operations Manager

Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify peoples lives. With intelligent agreement management Docusign unleashes business-critical data that is trapped inside of documents. Until now these were disconnected from business systems of record costing businesses time money and opportunity. Using Docusigns Intelligent Agreement Management platform companies can create commit and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

As a GTM Sales Operations Manager for Contact Data Management you are a highly motivated self-starter responsible for driving critical contact data quality and acquisition initiatives in Salesforce across our global GTM organization. This role combines strategic execution with hands-on technical leadership leveraging agentic autonomous and analytical Al solutions to systematically standardize enrich deduplicate and acquire high-propensity contact records at scale. You will ensure high-value accounts always have relevant actionable contact data that drives Sales prospecting effectiveness accelerates pipeline velocity and directly impacts revenue growth across global GTM operations.

This position is an individual contributor role reporting to the Senior GTM Data Governance Director.

Responsibility

• Execute global contact standardization enrichment and deduplication initiatives with accountability for contact accuracy completeness and coverage across all regions

• Develop and enforce contact data standards governance policies and contact-to-account hierarchy rules aligned with global compliance requirements and regional privacy regulations

• Build and maintain contact data quality dashboards with monthly KPI tracking and executive visibility to Sales and GTM leadership; establish SLAs and performance benchmarks for contact accuracy completeness and coverage

• Ensure contact data readiness for sales enablement drive clean standardized contact creation and enrichment at the point of entry to prevent downstream quality issues

• Design and deploy Al agents and automation workflows to standardize enrich validate and deduplicate contact records-targeting 99% data accuracy and completeness

• Architect intelligent contact data pipelines and validation frameworks; build scalable production-grade contact data standards with automated quality assurance processes

• Identify evaluate and implement emerging data technologies and AI/ML solutions to improve contact quality operational efficiency and scalability

• Deploy multiple Al/automation workflows that reduce manual cleansing and enrichment effort and accelerate time-to-productivity for regional teams

• Drive contact acquisition strategy leveraging Clay ZoomInfo Lusha Cognism and similar platforms to maximize new contact coverage and ensure high-propensity accounts have relevant contacts for prospecting

• Lead hands-on vendor selection integration relationship management and continuous optimization for contact coverage; manage vendor SLAs and performance monitoring

• Execute contact deduplication and contact hierarchy initiatives across global regions; eliminate duplicate and orphaned contacts to improve data trust scores

• Increase complete contact coverage (first name last name email phone title) by through targeted enrichment validation and process improvements

• Write business requirements documents (BRDs) and technical specifications for contact data quality initiatives automation workflows and GTM system enhancements

• Coordinate closely with internal team to ensure technical feasibility security compliance and alignment with data infrastructure standards

• Lead User Acceptance Testing (UAT) for new contact systems automation tools and process changes; validate solutions meet global business requirements

• Participate in prioritization sessions to assess business impact of contact data initiatives and ensure resources are allocated to highest-value opportunities

• Partner closely with Sales Sales Operations RevOps Marketing Operations and GTM teams to understand contact requirements and drive adoption of contact data standards

• Communicate contact data quality insights and strategic recommendations to Sales and C-level GTM leadership through compelling presentations dashboards and executive reports

• Coordinate execution with central data governance team regional stakeholders and offshore contractors to deliver consistent high-quality contact data improvements

• Lead offshore team performance management training quality assurance and process optimization

• Provide regular updates on contact data quality goals progress against KPIs improvements made and impact to Sales effectiveness and revenue outcomes

• Prioritize contact data initiatives based on maximum business impact-focusing resources and effort on high-propensity accounts priority segments and activities with highest ROI to Sales prospecting pipeline acceleration and revenue growth

• Execute cross-functional contact data programs with defined KPIs milestones and stakeholder visibility (contact segmentation territory enablement forecasting readiness)

• Support global GTM planning with clean standardized enriched contact data and account-to-contact mapping

• Establish contact data SLAs and achieve 98% compliance across all regions; improve contact data accuracy to 95% and achieve 90% contact coverage within 12 months

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a positions job designation depending on business needs and as permitted by local law.

Basic

• 8 years of experience in contact data quality data governance or data operations in a SaaS or high-growth tech environment

• 2 years of hands-on experience managing contact data initiatives with impact across multiple global regions

• 2 years of hands-on experience with Al -driven contact solutions-such as contact deduplication engines contact validation models or intelligent contact enrichment workflows

• Experience managing offshore or distributed data operations teams in diverse markets

• Experience leading large-scale contact data cleanup enrichment or deduplication initiatives in SaaS environments; experience quantifying impact and ROI through increased coverage and accuracy

• Experience with advanced Salesforce: contact models contact hierarchies CRM data governance contact data validation

• Experience with generative Agentic and Al solutions for contact data deduplications enrichment validation and intelligent processing

• Experience with SQL - Advanced proficiency with complex queries window functions CTES data modeling and query optimization; experience writing production-grade SQL for contact data validation deduplication and pipeline logic

• Experience with Python for data manipulation validation logic ML pipeline development and process automation

• Experience with at least 2 contact enrichment platforms such as Clay ZoomInfo or similar

• Experience with data privacy/compliance regulations (GDPR CCPA LGPD local market requirements) and designing compliant contact data processes

• Experience writing business requirements and technical specifications for data/IT initiatives

• Experience with UAT (User Acceptance Testing): defining test cases identifying defects coordinating remediation

• 5 years of people management experience leading data analytics or operations teams including direct reports and offshore team coordination across time zones and regions

• Experience leading cross-functional initiatives across Sales RevOps Marketing Operations and Data teams

• Experience defining scope managing cross-functional dependencies tracking KPIs and delivering with executive visibility

• Experience driving adoption of contact data standards and governance policies

Preferred

• Strong executive-level communication: ability to translate technical contact data concepts into compelling narratives for Sales and C-level GTM leadership

• Remote-first collaboration: comfort working asynchronously with global teams across multiple time zones and regions

• Experience orchestrating multiple vendors

• Degree in Computer Science Data Science Engineering Mathematics or related analytical field (or equivalent professional experience demonstrating strong technical and analytical capabilities)

• Experience in a GTM RevOps or Sales Operations leadership role

• Background in Sales Operations Sales Enablement or Revenue Operations in B2B SaaS enterprise environments

• Certification in data governance (CDMP DGSP) or comparable framework

• Experience building or implementing Master Data Management (MDM) frameworks or global data governance models

• Experience with data transformation platforms (Alteryx Talend) or low-code/no-code data solutions

• Advanced analytics and visualization: Tableau Claude Code Claude Co work

• Prior experience managing global operations across 3 regions with different languages markets and regulatory environments

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge skills and experience.

Based on applicable legislation the below details pay ranges in the following locations:

California: $146400.00 - $235375.00 base salary

This role is also eligible for the following:

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).

Global benefits provide options for the following:

• Paid Time Off: earned time off as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

Working here

Docusign is committed to building trust and making the world more agreeable for our employees customers and the communities in which we live and work. You can count on us to listen be honest and try our best to do whats right every day. At Docusign everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed to be heard to exchange ideas openly to build lasting relationships and to do the work of their life. Best of all you will be able to feel deep pride in the work you do because your contribution helps us make the world better than we found it. And for that youll be loved by us our customers and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation or a religious accommodation during the application process please contact us at .

If you experience any issues concerns or technical difficulties during the application process please get in touch with our Talent organization at for assistance.

Applicant and Candidate Privacy Notice

This position is not eligible for employment in the following states: Alaska Hawaii Maine Mississippi North Dakota South Dakota Vermont West Virginia and Wyoming.

Its important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience skill aptitude and a can-do approach. We will not discriminate based on race ethnicity color age sex religion national origin ancestry pregnancy sexual orientation gender identity gender expression genetic information physical or mental disability registered domestic partner status caregiver status marital status veteran or military status or any other legally protected category.

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