GTM & Growth Marketing Manager

The GTM & Growth Marketing Manager partner with marketing product sales and other stakeholders to execute integrated go-to-market strategies for priority solutions audiences and growth initiatives.

Translate GTM strategies into actionable marketing plans including messaging content digital activation sales enablement support campaigns and events. Develop and manage GTM timelines deliverables dependencies and cross-functional workstreams to ensure programs move from strategy through execution. Bring forward new ideas and emerging B2B marketing practices that can improve how we engage prospects and customers.

KEY DUTIES/RESPONSIBILITIES

• Go-to-Market (GTM) Execution and Content Creation: Develop differentiated product positioning messaging frameworks and value propositions across target audiences and market segments. Translate product capabilities into client-focused business outcomes. Ensure consistent messaging across campaigns content events sales materials and presentations. Lead end-to-end go-to-market execution for new products enhancements and strategic initiatives. Partner with marketing sales and product leadership and account teams to align launch strategy with pipeline and revenue goals. 25%
• Content & Thought Leadership: Manage a high volume of content development across the marketing organization including thought leadership articles executive content customer stories sales materials campaign assets web content presentations and event-related content. Partner with internal subject matter experts and creative resources to turn complex topics into compelling audience-focused stories. Maintain content calendars and help identify opportunities to repurpose high-value content across channels and stages of the buyer journey. Ensure content supports broader GTM priorities rather than operating as a stand-alone marketing activity. 25%
• Digital & Integrated Marketing: Help develop digital-first approaches to reaching priority audiences through paid owned earned social email web and other channels. Partner with ABM digital creative and sales teams to activate content and campaigns against priority accounts and market segments. Bring curiosity around emerging marketing technology AI personalization intent data automation and new approaches to B2B engagement. Use campaign and engagement data to identify opportunities to optimize marketing programs. 25%
• Events & Experiences: Support the marketing execution surrounding industry events customer events executive programs webinars and other experiences. Help develop event messaging content promotional strategies executive materials presentations and follow-up campaigns. Partner with the Events team on pre-event and post-event activation to ensure events are integrated into broader GTM programs and revenue opportunities. 15%
• Strategic Marketing Projects: Monitor industry trends competitor activity client needs and emerging market opportunities. Lead market research opportunities voice of customer industry trends research and client surveys. Lead marketing initiatives and special projects in partnership with the Head of Marketing. Collaborate across departments to align marketing efforts with broader business objectives. Drive process improvements and best practices across marketing functions. 10%

Qualifications :

EDUCATION

• Bachelors Degree in Marketing Communications or related field (required)

EXPERIENCE

• Approximately 36 years of B2B marketing experience ideally within fintech martech SaaS financial services payments banking technology or another technology-driven industry
• Experience executing go-to-market programs or integrated marketing campaigns
• Strong content development and storytelling capabilities
• Understanding of digital marketing channels and modern B2B buyer journeys
• Experience collaborating with product sales creative digital and/or demand generation teams
• Strong project management skills and the ability to manage a high volume of concurrent work
• Comfortable working with executives and subject matter experts to develop market-facing content
• Familiarity with marketing technology CRM marketing automation ABM intent data analytics and AI-enabled marketing tools
• Strong written and verbal communication skills
• A curious proactive mindset and willingness to challenge traditional approaches with new ideas

KNOWLEDGE/SKILLS/ABILITIES

• Experience with GTM launch and execution strategies.
• Demonstrated excellent writing and editing skills
• Strong presentation and communication skills.
• Strong grasp of marketing marketing technology creative brand fundamentals
• Strong results-orientation with a track record of success
• Dual focus on detail and strategy to ensure all content is consistent with brand guidelines while adhering to strategy
• Self-starter with strong project management skills and excellent attention to detail
• Experience with the creative development process from concept through implementation
• Experience partnering with and managing relationships between agencies and/or internal creative services teams and stakeholders
• Ability to make tradeoffs and manage priorities of inbound work to drive results and deliver on time
• Strong interpersonal and relationship building skills
• Ability to work in group and individual settings

EQUIPMENT/SOFTWARE UTILIZED

• Excellent Microsoft Office skills especially in Word Excel and PowerPoint

Additional Information :

Base Salary Range: $100000-$120000

 Applications will be accepted until the posted deadline December 1 2026 or until a sufficient candidate pool has been identified.

Position is eligible for an annual bonus incentive program

The ultimate compensation offered for the position will depend upon several factors such as skill level cost of living experience and responsibilities.

Vericast offers a generous total rewards benefits package that includes medical dental and vision coverage 401K with company match and generous PTO allowance. A wide variety of additional benefits like life insurance employee assistance and pet insurance are also available not to mention smart and friendly coworkers!

WHAT WE BELIEVE

At Vericast we believe whats good for people is good for business. Everything we do starts from a place of purpose to drive meaningful impact for our clients our people and our communities.

Weve cultivated a culture of collaboration a heritage of innovation and a focus on workplace flexibility. Every day you will have the opportunity to bring your passion and expertise to create opportunities to grow and thrive.

Together lets advance performance for all.

At Vericast we dont just accept differences - we celebrate them we support them and we thrive on them for the benefit of our employees our clients and our  an Equal Opportunity employer Vericast considers applicants for all positions without regard to race color creed religion national origin or ancestry sex sexual orientation gender identity age disability genetic information veteran status or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at . EEO is the law. To review your rights under Equal Employment Opportunity please visit:  Work :

Yes

Employment Type :

Full-time