GTM & Content Activation Lead
Job Location:
Boston, MA - USA
Monthly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
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GTM & Content Activation Lead (Associate Director)
Role Purpose
TheGTM & Content Activation Lead (Associate Director)is a hands-on capability leader responsible foractivating and scaling global/enterprise content platforms standards and ways of workingto enableUSBU & OBU marketing and medical content needsincluding content creation enablement faster and more consistent review practices and guidelines that supportcontent lifecycle transformation(intake creation review/approval storage reuse activation measurement). This role drives adoption through strong cross-functional partnership with marketing medical agencies enterprise platform teams and delivery partnersensuring content iscompliant reusable orchestration-ready and measurable.
Scope & Leadership Expectations
Acts as theactivation and adoption leadfor content platforms and lifecycle practicesturning product strategy and standards into repeatable execution across brands and functions.
Leads cross-functional alignment acrossmarketing medical agencies global DD&T/platform teams and delivery partnersto drive consistent adoption and measurable improvement.
Operates as a player/coach who can run working sessions create enablement assetsestablishreadiness criteria and drive continuous improvement.
Key Accountabilities / Responsibilities
Content Platform Activation (US):Drive practical activation of global/enterprise content platforms and capabilities (platform enablement playbooks adoption support reusable execution patterns) for USBU & OBU teams and partners.
Faster Fit-for-Purpose Review Enablement:Enable consistent review practices and readinessdisciplinethat reduce cycle time and rework whilemaintainingcompliance and auditability across regulated content workflows.
Stakeholder-to-Delivery Conduit:Serve as the day-to-day conduit between brand/content stakeholders medical stakeholders agencies and delivery partnersensuring requirements are clear dependencies are surfaced early and delivery is not delayed by preventable readiness gaps.
Governance Operationalization:Turn content governance decisions and standards into usable tools (templates checklists metadata/tagging guides process SOPs) and drive adherence through enablement and remediation.
Cross-Capability Integration:Ensure content activation aligns with omnichannel needs (orchestration readiness channel formatting metadata/tagging prerequisites and measurement enablement) via coordination withMarTech Omnichannel and Digital Platforms counterparts.
Continuous Improvement & KPI Impact:Track and improve KPIs tied to adoption and execution outcomes (cycle time first-pass quality reuse tagging compliance readiness defects).
Key Stakeholders
Marketing and brand/content teams; medical content stakeholders; Medical/Regulatory/Legal partners involved in review; agencies/AORs; delivery partners; Global DD&T / enterprise platform teams;MarTechand Omnichannel leads; analytics enablement partners.
Qualifications / Experience
812 years in content operations content platform enablement marketing operations or digital capability adoption in regulated environments;demonstratedstrategy-to-activation execution (enablement playbooks governance operationalization); strong cross-functional facilitation and change leadership.
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees and we strive to be more transparent with our pay practices.
For Location:
Boston MAU.S. Base Salary Range:
$154400.00 - $242550.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors including the qualifications of the individual applicant for the position years of relevant experience specific and unique skills level of education attained certifications or other professional licenses held and the location in which the applicant lives and/or from which they will be performing the actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical dental vision insurance a 401(k) plan and company match short-term and long-term disability coverage basic life insurance a tuition reimbursement program paid volunteer time off company holidays and well-being benefits among others. U.S. based employees are also eligible to receive per calendar year up to 80 hours of sick time and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race color religion sex sexual orientation gender identity gender expression parental status national origin age disability citizenship status genetic information or characteristics marital status status as a Vietnam era veteran special disabled veteran or other protected veteran in accordance with applicable federal state and local laws and any other characteristic protected by law.
Job Exempt
YesIt is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.About Company
Takeda is a patient-focused, R&D-driven global biopharmaceutical company committed to bringing Better Health and a Brighter Future.
