Growth Marketing Manager

Your work days are brighter here.

Were obsessed with making hard work pay off for our people our customers and the world around us. As a Fortune 500 company and a leading AI platform for managing people money and agents were shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join youll feel it. Not just in the products we build but in how we show up for each other. Our culture is rooted in integrity empathy and shared enthusiasm. Were in this together tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether youre building smarter solutions supporting customers or creating a space where everyone belongs youll do meaningful work with Workmates whove got your return well give you the trust to take risks the tools to grow the skills to develop and the support of a company invested in you for the long haul. So if you want to inspire a brighter work day for everyone including yourself youve found a match in Workday and we hope to be a match for you too.

About the Team

We are the engine behind the Workday Paradox sales motion. Our Demand Generation team isnt just running campaigns; we are a high-performance team dedicated to crushing pipeline targets and scaling ACV. We operate with a test and learn obsession treating every campaign as an experiment and every win as a blueprint for the next. If you thrive in a fast-paced environment where your impact is measured in real-time revenue growth and market disruption youll fit right in!

About the Role

We are seeking a detail-oriented analytical Growth Marketing Manager to support the operational backbone of our marketing this role you will act as the bridge between marketing execution and business performance translating campaign and funnel data into the insights dashboards and processes that let leadership make faster better-informed decisions. You will partner closely with marketing sales operations and revenue leadership to bring structure rigor and measurement discipline to a fast-moving growth engine.
Key Responsibilities
Marketing Analytics & Measurement

• Performance Tracking & Reporting: Build and maintain dashboards that track the health of the growth funnel from initial touchpoint to final conversion

• Attribution Modeling: Assist in refining our attribution model to understand the true impact of all demand efforts (Paid Social Paid Search SEO and Webinars) on revenue

• Insight Synthesis: Conduct weekly deep dives into campaign data to identify trends and provide actionable recommendations to leadership

• Quarterly Reporting: Provide a deep analysis at the end of each quarter on marketing metrics across demand gen product marketing enablement and events

• Multi Data Splits: Pull data and build visual reporting on different subsets of marketing data including products industries size segments regions business types and more

Cross Functional Collaboration

• Operational Partnership: Work closely with Marketing Sales Operations Systems and Enablement teams to support operational initiatives and shared reporting needs

• Documentation & Alignment: Participate in translating business needs into documentation used by cross-functional teams to align systems processes and enablement resources

• Process Implementation: Help implement and maintain policies and workflows related to lead routing campaign operations and data governance

• Build Actionable Dashboards: Develop and maintain scalable CRM reports and dashboards that give sales leadership real-time visibility into conversion trends sales velocity and historical drop-off points

• Drive Process Improvement: Translate pipeline data and drop-off analysis into actionable recommendations partnering with sales leadership to streamline the buyers journey and shorten sales cycles

Sales Operations

• Track and report on conversion metrics: Monitor analyze and report on stage-to-stage conversion rates to evaluate the overall health velocity and predictability of the sales pipeline

• Optimize Stage 0 (S0) performance: Conduct deep-dive analyses on S0 leads and early-stage opportunities to assess lead quality qualification rigor and top-of-funnel pipeline generation

• Manage opportunity progression: Monitor how deals move through the sales funnel enforcing stage-gate compliance and ensuring sales teams adhere to defined entry and exit criteria for each stage

• Identify sales cycle bottlenecks: Pinpoint friction points and areas of high drop-off within the sales cycle proactively diagnosing root causes (e.g. pricing competition process) to improve overall win rates

About You

Basic Qualifications

• Minimum 3 years of experience in business operations marketing operations revenue operations or analytics

• Minimum 2 years of hands-on experience building dashboards and reports using Excel SQL Sigma or Looker

• Bachelors degree in Marketing Business Analytics Finance or a related field or equivalent professional experience

Other Qualifications

• Strong understanding of marketing and sales funnel metrics attribution and campaign performance measurement

• Experience translating business needs into clear documentation and cross-functional process

• Excellent communication and writing capabilities

• Strong project management skills and the ability to manage multiple assignments simultaneously

• Enthusiasm for cross-functional collaboration with marketing sales revenue operations and data/analytics teams to ensure alignment on shared initiatives

• Comfort with assessment and reporting on funnel and campaign performance to ensure marketing spend is effectively driving qualified leads pipeline and revenue

• Strong sense of ownership and ability to deliver key projects and initiatives on time and with clarity

• Commitment to driving consistent reliable reporting and analysis that leadership can trust to make decisions

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidates compensation offer will be based on multiple factors including but not limited to geography experience skills job duties and business need among other things. For more information regarding Workdays comprehensive benefits please click here.

Primary Location:

Primary Location Base Pay Range: $97000 USD - $145600 USD

Additional US Location(s) Base Pay Range: $92200 USD - $163800 USD

Our Approach to Flexible Work

With Flex Work were combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means youll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

Workday is committed to providing reasonable accommodations for qualified individuals during our application process in order to perform one or more essential functions of their job as well as regarding the use of AI tools for employment decision-making to any degree. Please see below for more details including how to request an accommodation as a qualified veteran due to a disability or for religious reasons or as otherwise provided under applicable law.

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