Growth Marketing Manager

Reports to

Chief Commercial Officer

Location

Remote

Scope

Customer-acquisition channels 1015 trade shows (predominantly SeptemberApril)

Benefits

Flexible schedule; bonushealth insurance; paid time off stock options

The Growth Marketing Manager owns execution optimization and reporting across five planned customer-acquisition channels: SEO and blogging agentic outbound calling support Google PPC HubSpot email campaigns and trade-show marketing. The role is designed for a hands-on operator who can manage programs vendors reporting and conversion improvement across a full-funnel demand-generation model.

• Own the SEO and blogging program including content-calendar development keyword targeting on-page optimization publishing coordination and performance reporting.
• Partner with internal stakeholders and outside vendors to create landing pages blog posts and conversion paths that generate qualified leads.
• Monitor organic traffic keyword rankings lead conversion and content performance using analytics tools and HubSpot reporting.
  
  Outbound calling support & lead nurture
  
• Support the agentic calling channel by translating outreach insights into segmented messaging nurture campaigns and follow-up workflows.
• Build and maintain HubSpot lists workflows and campaign logic so call outcomes flow into structured lead nurture and pipeline reporting.
• Work closely with sales or business-development resources to improve targeting follow-up speed objection handling and content alignment.
  
  Paid search & landing-page optimization
  
• Manage performance-marketing efforts tied to Google PPC including vendor coordination budget pacing conversion analysis and landing-page feedback.
• Monitor cost per lead close rates and customer-acquisition cost by campaign and recommend reallocations based on performance.
• Align paid-search strategy with SEO email and event messaging to maintain a consistent acquisition funnel.
  
  HubSpot email marketing & automation
  
• Build and launch email campaigns in HubSpot Marketing Hub including batch emails nurture workflows segmented sends and campaign reporting.
• Manage forms landing pages CTAs dynamic lists and automation rules within HubSpot Marketing Hub.
• Create reporting dashboards that track lead generation email engagement conversion by lifecycle stage and campaign ROI.
  
  Trade show & event marketing
  
• Plan execute and attend pre-show onsite and post-show marketing programs for 10 to 15 trade shows (predominantly September through April).
• Coordinate with sales operations and outside vendors on event promotion messaging lead capture follow-up and performance analysis.
• Ensure event leads are captured in HubSpot and entered into timely nurture or sales follow-up sequences.
  
  Required qualifications
  
  
• Minimum 4 years of digital or growth-marketing experience in a B2B technology services or consultative-sales environment.
• Minimum 3 years of hands-on HubSpot Marketing Hub experience managing email campaigns workflows forms CTAs landing pages segmentation and reporting.
• Demonstrated experience managing or closely overseeing SEO paid search and email marketing programs with measurable lead-generation results.
• Strong understanding of full-funnel performance metrics including leads conversion rates cost per lead and customer-acquisition cost.
• Experience using HubSpot reporting Google Analytics and spreadsheets to analyze campaign performance and support budget decisions.
• Excellent written communication and campaign-execution skills; strong project management across agencies vendors events and internal stakeholders.