Growth Marketing Manager
Boston, MA - USA
Job Summary
Bevi is on a mission to transform how beverages are delivered and consumed. Our connected beverage platform eliminates the need for single-use bottles and cans making it easy fun and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology were building a future where Bevi machines are everywhere people live work and connect. Weve raised over $160M in venture capital serve thousands of customers across the US Canada UK and Ireland and weve been rapidly growing year over year saving over 1 billion bottles from addition to driving hypergrowth with our current product line Bevi is heavily investing in new product development.
Were looking for a Growth Marketing Manager to own Bevis email marketing engine end-to-end from strategy through hands-on building sending and measuring every campaign across every function that touches a customer or prospect. This is a high-impact cross-functional role that spans demand generation product launches partner communications events strategic accounts and thought leadership.
Youll own strategy and hands-on execution end-to-end across email marketing landing pages and web experience building every campaign in HubSpot hitting send and measuring results against pipeline and revenue impact. Youll serve as the marketing partner to Bevis cross-functional marketing teams and run the editorial process that keeps the entire organization aligned. You work closely with Sales and RevOps and report into Growth Marketing.
Your Day to Day
Hands-On Email Campaign Build Send & Measurement
- Build emails yourself end-to-end in HubSpot: template and module setup personalization tokens dynamic content list and segment selection and workflow logic.
- QA and test send every campaign before deployment checking rendering across clients and devices links personalization and deliverability then own hitting send.
- Track and report on performance after every send: opens clicks conversion unsubscribes and pipeline or revenue impact feeding results back into the testing roadmap.
- Own the annual email roadmap across all sending programs aligned to product launches campaign moments seasonal demand patterns event schedule and company priorities.
- Develop and maintain an email content playbook with documented standards for subject line construction copy length by email type design principles CTA hierarchy and personalization use cases.
Marketing Partner to Product & Technology Teams
- Serve as the email marketing lead for Bevis product as a system of connected hardware software beverage innovation UI experience managing email marketing communication for new flavor launches concentrate product updates seasonal beverage announcements and partner beverage programs. Translate product releases into email campaigns that drive awareness excitement and action among customers and distribution partners.
Landing Page Ownership
- Evaluate and introduce new formats and approaches when evidence supports it. Decisions on plain-text vs. designed long-form vs. short and single-CTA vs. multi-section should be anchored in performance data and business impact.
- Build and QA landing pages in WordPress and HubSpot including form configuration page copy and conversion tracking setup.
- Develop and maintain a landing page testing roadmap covering headline variants form structure social proof placement and CTA framing. Report conversion rate results on a regular cadence.
Learning Agenda & A/B Testing
- Maintain a live email and landing page testing roadmap that prioritizes experiments by expected impact and feasibility. Ensure there is always an active test running across the highest-volume sending programs.
- Own A/B and multivariate test design across the four core performance levers: copy (subject lines body text sender name and attribution) creative (imagery layout template structure plain-text vs. designed) CTAs (wording placement number visual treatment) and send logic (timing frequency sequencing).
Requirements
- 4 to 6 years of B2B marketing experience with deep ownership of email programs including strategy segmentation and results accountability
- Expert-level hands-on HubSpot user: you build and send campaigns yourself including workflows smart content forms sequences lead scoring and reporting (certifications a plus)
- WordPress proficiency for landing page builds and campaign asset management
- Proven experience managing multi-email product launch programs with multiple audience segments structured feedback timelines and zero-defect deployment standards
- Track record of hands-on campaign execution not just direction: you personally build QA and send emails and you can pull and interpret your own performance and measurement data
- Experience owning outbound email programs including cold audience sequencing vertical-specific messaging and BDR or SDR coordination
- Proven A/B testing track record including test design statistical analysis and systematic application of learnings
- Strong cross-functional project management instincts with the ability to run a structured intake process maintain a shared calendar and hold multiple stakeholders accountable
- Excellent written communication: you can write or sharply edit email copy in a brand voice and know what makes a subject line work
- High ownership orientation: you notice when something is broken and fix it before anyone else realizes its a problem
#LI-CD1
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At Bevi we believe compensation is a powerful tool to attract retain and grow talent. Our Compensation Philosophy centers on 5 principles:
- Market-driven - We anchor pay decisions in real-time market data
- Performance-based - We reward individual impact not just tenure
- Equitable - We ensure fairness across teams roles and demographics
- Growth-focused - We invest in talent that scales with Bevi
- Total Rewards approach - We strategically balance base pay bonuses benefits and equity
The posted compensation range reflects the salary* for this position. Some roles may be eligible for a commission plan or a bonus incentive. All Bevi employees receive equity in the form of stock options. All full-time employees are invited to participate in our Total Rewards plan which includes health & medical benefits flexible spending accounts flexible PTO and more. Offers to join Bevi are based on a few criteria including the scope of the role the candidates work experience targeted skills internal equity of the team and external market data.
*For Sales roles: The posted range reflects base salary plus commission which is the total potential on target earnings (OTE) for the position.
Pay Range
$93500 - $115500 USD
- Comprehensive medical dental and vision insurance plans with BlueCross BlueShield 95% paid by employer
- 401(k) with company match
- Flexible PTO plus 12 company holidays and additional paid days for sick leave etc
- Generous fully paid parental leave for both birth parents and non-birth parents
- Fully employer paid disability and life insurances
- Wellness and fitness reimbursements
- Monthly stipends for cell phone use and commuting costs
- Onsite snacks weekly catered lunch and (of course) unlimited Bevi ... plus composting and terra-cycling too
- Happy hours team-building events bagel breakfasts Values awards - and more.
A note on AI in our hiring process:We use AI to help synthesize interview notes and surface themes from feedback keeping our process consistent as we grow. Every application is reviewed by a member of our team and interviews may be recorded to support note-taking just let us know if youd prefer we dont. Well also ask how youre learning and experimenting with AI in your work. Growing our AI fluency is something every Bevi team member is committed to and invested in.
Our commitment to responsible innovation is reflected in our partnership with theMass AI Coalition a collaboration that aligns with our dedication to community-driven progress and the future of technology.
Were passionate about supporting career growth and would love to be part of your professional journey. We also know that talent comes in many forms. We value individual accomplishments specialized knowledge and genuine passion over simply checking boxes on a requirements list. Whether youre a seasoned expert or an emerging talent were looking for people who are ready to build whats next. If any of our open positions interest you wed encourage you to apply!A member of the Bevi Talent team will be reaching out about next steps if we would like to move forward.
Bevi is committed to an inclusive hiring process and we aim to provide accommodations for persons with disabilities. If you need any accommodations for the application or throughout the interview process please contact .
Required Experience:
Manager