Growth Lead

TL;DR

Own Anons channel mix. Decide what we test in what order with what budget across cold outreach organic paid and partnerships then design the experiments instrument them and double down on what works.

Why this role exists

Sales is currently founder-led. We need a counterpart who owns the system feeding sales the channel mix the experiments the measurement so we can scale beyond what one person can run by hand. This is our highest-priority hire.

What youll do

• Own the channel-mix portfolio. Cold outreach (email LinkedIn Instagram etc.) organic content paid (Google Ads and beyond) partnerships (trade associations integrators communities). Decide allocation. Re-allocate weekly.

• Run experiments end-to-end. Hypothesis instrumentation ship read next bet. Landing pages positioning offer/packaging sequences hooks creatives. Document learnings so we compound.

• Pull in resources (the Sales Lead Content Lead contractors and our internal agents) that each experiment requires. You dont have to do everything yourself but you own the outcome.

• Set the metrics and the cadence. Define what working means for each channel build the scorecard inside our dashboard and run a weekly growth review with the team.

• Work alongside our internal tools. We have agents and dashboards that handle the busywork of audits strategies and reporting. You should be able to use them push their limits and partner with the team to extend them when an experiment needs new instrumentation.

Profile were optimizing for

We picked these axes deliberately:

• AI fluency High. You think with AI as a default collaborator not a novelty.

• Data analytics High. You read analytics tooling fluently and reason from numbers not vibes.

• Experimentation High. You design clean tests know whats underpowered and dont conflate noise with signal.

• First-principles thinking High. The field is changing too fast to import an old playbook.

• GTM résumé / playbooks Low is fine. Wed rather a sharp first-principles thinker than a long résumé of legacy GTM patterns.

• Coding experience Light is plenty. You dont need to ship production code but you should be comfortable enough to move on your own with AI rather than waiting in a queue.

Success looks like (first 30 days)

• A working channel-mix scorecard live in our dashboard refreshed weekly.

• At least three channels under active experimentation with documented learnings.

• A measurable lift in qualified meetings booked / week.

• A clear point of view on which 12 channels we should double down on next.

Hard requirements

• Demonstrable AI-native workflow (show us how you actually work not just I use ChatGPT).

• Strong analytical chops with examples of experiments youve designed and read.

• Clear structured writing. Youll be drafting sequences briefs and internal memos constantly.

• Comfort with ambiguous problems and a small team.

Nice to have not required

• Experience marketing professional services or specialty SMB (med spas aviation legal/visa/hospitality).

• Familiarity with experimentation and analytics tooling (Looker Studio PostHog basic SQL etc.).

• Built a multi-channel growth system at a small company before.

Logistics

• San Francisco in-person (not remote-friendly).

• Reports to the founding team.