Growth Editor, Free Expression

Job Description:

The Wall Street Journal is a global news organization that provides leading news information commentary and analysis. The Wall Street Journal engages readers across print digital mobile social podcast and video. Building on its heritage as the preeminent source of global business and financial news the Journal includes coverage of U.S. & world news politics arts culture lifestyle sports and health. It holds 38 Pulitzer Prizes for outstanding journalism. The Wall Street Journal is published by Dow Jones a division of News Corp (Nasdaq: NWS NWSA; ASX: NWS NWSLV).

The WSJ Opinion section has long served as a forum for intelligent values-driven commentary dedicated to advocating a consistent philosophy that can be summed up as free markets free people. While we aim to persuade every word we publish is the product of rigorous reporting research and debate. WSJ Opinion offers sharp original analysis and strong points of view on the news of the day.

About the Role:

Free Expression is a daily newsletter on American life politics and culture from the Opinion pages of The Wall Street Journal. With over 100K highly engaged readers we are looking for someone to build a direct audience relationship that starts with free reach and leads to paid value.

The Growth Editor will own the audience-growth strategy for the newsletter with particular responsibility for turning Substack into a scalable engine for acquisition and engagement. The role sits where editorial audience product marketing and contributor development meet and is accountable for reaching converting and retaining new audiences well beyond the existing WSJ ecosystem while protecting the editorial distinctiveness and credibility that set Free Expression apart. This role works in our NYC office.

You Will:

• Own the Free Expression growth strategy the plan goals and operating cadence for acquiring engaging converting and retaining readers building toward a target of roughly 2500 net-new Substack readers per week.
• Make Free Expression native to Substack: own the homepage Notes comments recommendations cross-promotion and community and use recommendation swaps restacks cross-posting and contributor-led promotion to compound reach.
• Test new distribution channels partnerships and audience segments and turn what works into a repeatable playbook that can inform future Dow Jones newsletter products.
• Partner with Opinion editors and writers to sharpen the newsletters anchor themes and point of view give each edition a clear reason to run that day and build recurring franchises and publishing rhythms readers learn to anticipate.
• Identify high-potential contributors and help turn them into recognizable audience brands with activation across bylines promotion community audio video and live events.
• Track performance across Substack the newsletter the site and social list growth acquisition source engagement conversion and churn and run experiments that improve content packaging cadence and promotion.
• Judge growth by quality as well as volume and work with analytics product marketing and finance to connect audience gains to subscription outcomes including the decision framework for a future paid model.

You Have:

• Significant experience in audience development newsletter growth digital publishing creator media platform strategy or a related field.
• Demonstrated experience growing an audience on Substack or a comparable platform with deep familiarity with its mechanics recommendations Notes restacks cross-promotion comments and community.
• Strong editorial judgment including the ability to distinguish content that is merely popular from content that builds a durable reader relationship.
• Strong analytical skills and comfort working with audience data dashboards experimentation and performance metrics.
• The ability to work effectively across editorial product marketing analytics and commercial teams without formal authority.
• Excellent writing editing packaging and communication skills.
• Experience developing contributor- creator- or talent-led franchises.
• Experience connecting audience growth to subscription and retention outcomes.
• A genuine interest in independent voices ideas debate and the role of journalism in a free society.

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle Programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program
• Financial Health Programs
• Cybersecurity Protection

Learn more about us and our benefits click here.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race color religion sex age national origin protected veteran status disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability email us at Please put Reasonable Accommodation in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

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Business Area:

Dow Jones - Editorial

Job Category:

Editorial/Journalism

Union Status:

Non-Union role

Base Pay Range: $115000 - $140000

Were committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidates experience skills location and other relevant factors.

For bonus-eligible roles targets are determined based on multiple considerations including market benchmarks and individual contributions.

For benefits-eligible roles we offer a comprehensive and competitive benefits package covering health retirement wellbeing and more along with optional benefits to meet the diverse needs of our employees.