Growth, Adoption

Our mission is to help organizations turn any growth idea into reality.

We see growth as a creative practice not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy creativity is the only lasting advantage. Were already helping thousands of customers including Anthropic Notion Google and Ramp go to market with unique data signals and AI research.

In 2025 we raised a $100M Series C backed by world-class investors including Sequoia CapitalG and First Round and crossed $100M in revenue.

In 2026 we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round for our customers agency partners and club members.

Some things to know about us:

• Our community includes 11000 customers 150 integration partners 125 agencies 50 Clay clubs and 30k members on Slack.

• Our culture is unique inside and outside of work. Our team members are also DJs activists writers clowns marathoners skydivers psychedelic therapists social workers and more.

• All employees can work for free with world-class coaches who specialize in creativity management and more.

• Our operating principles including negative maintenance and non-attached action guide our work. Read more about them here.

• Read about us in the NYT Forbes First Round Review and more.

Hear from our employees directly on our Glassdoor page!

Were hiring someone whose obsession is product adoption using lifecycle channels and programs to get Clays users into new products faster.

Youll own our lifecycle motion end-to-end email and in-app and point it at a single goal: driving adoption of new products at Clay. That happens two ways. Directly through product launches and PLG programmatic plays that get users to try and stick with new features. And indirectly by promoting the programs designed to deepen adoption ecosystem cohorts workshops and livestreams that turn users into power users.

Youll also build the infrastructure that makes this scale automating the transactional and one-off sends that eat hours today and standing up a single dashboard where any team can see how their campaign drove adoption.

If you think in conversion and adoption rather than sends like building systems as much as running campaigns and want to own whether a new product actually lands this is the role.

Own lifecycle channels end-to-end

Own the one-off email and in-app communications that drive product and program adoption product launches events workshops and dinners keeping the Clay voice consistent across every send.

Partner with GTM Ecosystem and Product Marketing on PLG efforts: cohorts product launches and trigger-based product campaigns.

Run experimentation to lift conversion toward product activation whether thats driving users to activate directly from a channel or boosting registration for programs (cohorts workshops livestreams) that lead to adoption. For example testing two emails against a small audience then blasting the winner to the larger list.

Build the systems that make it scale

Build an easier way to automate the one-off emails that have to go out for launches events dinners and workshops.

Partner with Growth Product and PMM to build automated campaigns that improve our product-led growth funnel.

Measure everything

Learn what metrics each channel cares about (email and in-app) and build the reporting around them.

Help maintain and grow our marketable email audience building re-opt-in flows and segmenting the audience into lists and analyze what drives channel fatigue to keep our comms healthy.

Run air traffic control

Own the roadmap for what comms go out across Clay coordinating with PMM on launches Growth Product on funnel optimization and GTM Ecosystem on cohorts.

Think systematically about audiences: who should receive which communication for a given campaign (e.g. registered vs. non-registered contacts for an event).

Improve the guardrails that protect the business unsubscribe rules and other guardrails that keep us from sending comms that do more harm than good.

Own the number

Be instrumental in driving adoption of new products at Clay directly through product launches and PLG programmatic plays and indirectly by promoting the programs designed to increase adoption (like ecosystem cohorts).

Carry a product adoption goal measured in activation and usage of new products and own the lifecycle programs that move the number.

Work in lockstep with Growth Product Brand and Data Science so the feedback loop stays tight and the whole motion gets sharper over time.

Lifecycle marketing experience. Youve owned email and/or in-app programs end-to-end from audience building and copy to sends experimentation and measurement.

A bias toward adoption. You think in activation conversion and product usage not sends. Youre comfortable reading a dashboard without prompting running A/B tests and owning an adoption number.

Builder DNA. Youve gone 01 before built intake workflows automation or reporting where none existed then scaled it.

Comfort with PLG dynamics. You understand how users move from first touch to activated to power user and how lifecycle comms accelerate every step of that journey.

Cross-functional instinct. You work naturally with product ops brand events and sales. You can take a program owners request turn it into a campaign run it and report back without a coordinator in the middle.

Comfort with PLG dynamics. You understand how users move from first touch to activated to power user and how lifecycle comms accelerate every step of that journey.

Passion for Clay. Youre excited to use Clay to build the plays and to evangelize the product as if it were your own.

Experience with the modern GTM and lifecycle stack (Clay marketing automation platformsin-app messaging tools Salesforce).

SQL and dashboarding experience (Snowflake Streamlit) for building your own reporting.

Experience driving adoption within a product-led growth funnel.