Group Vice President, Brand Strategy

Hi thereat Razorfish were leaders in whats next. Since the dawn of the internet weve helped brands move first through every era of transformation defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running () by Campaign US our work reflects a proven ability not just to anticipate whats coming but to help our clients actively shape the future. No matter the trend or cultural moment delivering real business impact wouldnt be possible without our people. We bring together curious driven and diverse thinkers who challenge convention push boundaries and hold a high bar for creative excellence.

If youre motivated to work alongside top performers push the boundaries of whats possible and help define where technology business and marketing are headed nextthis is the place to do it.

Join us at .

As Group Vice President (GVP) Brand Strategy you will drive growth across our people product reputation and revenue. You will lead mid-to-large clients or portfolios with revenue greater than $5MM own senior client relationships and help shape the strategic quality and health of the business. You will bring the perspective of a seasoned strategist from a creative or traditional agency pairing brand-building rigor with fluency across modern connected marketing experiences.

This role calls for an imaginative consumer-minded leader who canidentifyand pursue cross-sell opportunities lead successfulnew businesspitchesand translate complex business challenges into clear inspiring marketing strategies. You will ensure teams deliver an informedinsightfuland imaginative point of view while building the tools practices and talent that strengthen Strategy across the agency.

Client Leadership & Strategic Product

• Develop direct collaborative relationships with key client stakeholders and become a trusted advisor to senior and executive leadership.
• Lead the development of brand communications and marketing plans that connect client business priorities audience insightcultureand creativity.
• Define the strategic vision organizingideaand cross-channel approach for major client engagements portfolios and global 360 campaigns.
• Ensure teams deliver a strategic point of view that is informed insightfulimaginativeand actionable from briefing through launch.
• Create sharp inspiring creative briefs and partner closely with Creative leadership to focus teams unlock ideas and improve the work.
• Strengthen individual strategies by connecting people and thinking across teams capabilitiesgeographiesand lines of business.
• Develop a deep understanding of each clients category competitive context unique businessdynamicsand consumer behavior.
• Guideinsight development using first-party data primary and secondary research culturalintelligenceand behavioral signals.
• Lead executive presentations workshops and ideation sessions that create alignmentmomentumand clear decisions.

Growth Profitability & Reputation

• Identify shape and steward growth opportunities through proactive recommendations incremental programproposalsand cross-selling of relevant agency capabilities.
• Lead the strategic workstream fornew-businesspitches partnering across disciplines to create differentiated persuasive and winning solutions.
• Translate client challenges into well-scoped strategic engagements defining the approach deliverables timingeffortand required talent.
• Balance strategic ambition with practical delivery helping teams prioritize the work that creates the greatest client and business impact.
• Strengthen the reputation of Razorfish Strategy through elevated work thought leadership senior clientcounseland visible contributions to the broader discipline.

People & Discipline Leadership

• Lead manage guide and mentor junior through senior strategists with clarityconsistencyand an active commitment to their growth.
• Create meaningful stretch opportunities across new clientspitchesand high-impact assignments to keep strong talent motivated andretained.
• Provide clear timely feedback define areas ofopportunityand help team members build actionable development plans.
• Activelyidentifyand recruit top strategy talent contributing to workforce planningstaffingand succession across the discipline.
• Champion an environment where diverse perspectives improve the thinking the creative product and the outcomes.
• Identify and drive adoption of process practice tools and ways of working that improve quality collaboration efficiency and results.

• 15 years of progressively responsible experience developing brandcommunicationsor marketing strategies including significant leadership experience within a creative or traditional advertising agency.
• Demonstrated success leading strategy for complex mid-to-large clients or portfolios and influencing executive-level client stakeholders.
• Deepexpertisein brand strategy audience and cultural insight positioning communications planning campaignstrategyand creative briefing.
• Exceptional storytellingfacilitationand presentation skills with the ability to make strategy compelling to clients creativeteamsand cross-functional partners.
• Curiosity culturalfluencyand a point of view on how brands can create relevance and growth in a changing marketing landscape.
• A proventrack recordof developing brand and communications strategies that deliver against business KPIs seta clear visionand enable meaningful client transformation.
• Experience developing strategies and activations across at least two and preferably three of the following: owned marketing or ecommerce experiences addressablemediaand CRM.
• Ability to connect brand thinking to integrated execution across digital experiences content social CRMmediaand emerging channels.
• Advanced insight-development skills spanning primary and secondary research online communities ethnography traditional and web-based focus groups social listening digital audits behavioraldataand online/offline media measurement tools.
• An authoritative inspiring presence with the judgment to challenge constructively simplify complexity and build trust at every level.
• Provenpeopleleadership including coaching senior talent building high-performing teams delivering clearfeedbackandretainingstrong strategists.

The Power of One starts with our people! To do powerful things we offer powerful best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
Matching Gifts programs
Flexible working arrangements
Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.