Group Strategy Director, Commerce

Were seeking aâGroup Strategy Director Commerce to lead the development growth and strategic direction of the eCommerce Strategy discipline across the agency. This role is pivotal in scaling ourâeCommerce Practice driving thought leadership and ensuring strategic excellence across all clients and categories.

This leader willoversee a growing team ofeCommerceStrategy Directors and junior strategists ensuring consistency in approachmethodology and outputssurrounding our eCommerce withâCreativeandAccountleads this rolewillshapeomnichannel strategies that push boundaries and deliver measurable impact across majorretailers (Amazon Walmart Target) and is bothâvisionary and hands-on building infrastructure and frameworks mentoring talent and contributing directly to business development and client innovation.

Key Responsibilities:

Strategic Leadership & Governance

• Define and scale strategic frameworks and toolkitsthat standardize excellence across all eCommerce clientsensuring every engagement is underpinned by best-in-class thinking repeatable processes and insight-driven methodologies

• Create and enforce governance standardsâthat outline how strategy is developed implemented andoptimizedincluding QA protocols KPI frameworks strategic intake processes andperformance benchmarks that ensure accountability and operational rigor

• Oversee strategy development across a portfolio of clients ensuringtheresa consistent elevation of strategic output

• Collaborate with Creative and Account leadership to drive holistic high-performing campaign strategies

Team & Practice Development

• Lead mentor and grow a team of Strategy Directors and junior strategists

• Develop onboarding training and development plans to scale team capabilities

• Champion a culture of curiosity experimentation and learning within the practice

• Partner with HR and leadership on recruitment and team design as the practice scales

Thought Leadership & Innovation

• Stay ahead of marketplace changes retailer algorithms and emergingtechnologies

• Serve as a thought leader in eCommerce contributing to industry panels case studies andagency education

• Lead development of proprietary methodologies across SEO AEO GEO and digital shelf optimization

• Represent the agency in key client strategy presentations thought leadership initiatives and new business pitches

Business Development & Client Growth

• Serve as a strategic lead on new business effortstranslating client challenges into strategic solutions

• Partner with Business Development to evaluate RFPs develop pitches and scope strategic solutions

• Consult across clients toidentifynew strategic opportunities and deepen client relationships

• Ensure all strategy engagements are measurable actionable and tied to client business outcomes

Qualifications:

• 10 years in digital strategy with at least 4-5 years leading eCommerce-focused initiatives

• Leadership experience mentoring and managing strategy teams

• Experience in CPG and Retail verticals

• Deep knowledge of major retailer platforms (Amazon Walmart Target etc.) SEO PDP strategy and content syndication tools

• Experience with platforms like Helium 10 Walmart Connect Amazon Ads / Vendor CentralProfiteroStackline SalsifyVizit or similar

• Strong strategic thinking with ability to zoom in/out from vision to execution

• Strong grounding in brand strategy and the role eCommerce plays in the broader brand-building and brand experience ecosystem

• Understanding ofthe global landscape of eCommerce: diversity/exclusivity of channel etc.

• Highly collaborative and proactive with experience partnering across creative copy insights and client service teams

• Strong understanding of major retail media platforms - Amazon and Walmart

Equal Opportunity Employment

Theres one more thingwe are an equal opportunity employer. We search for amazing people from diverse backgrounds experiences abilities and perspectives. We take care of each other to create an inclusive work environment where we love coming to work every day. If you need reasonable accommodations to help you apply just email us at We hope you can join us.

Our compensation reflects the cost of labor across several U.S. geographic markets and we pay differently based on those defined markets. The U.S. pay range for this position is $165000 USD - $175000 USD annually. Ultimately in determining pay we will consider the successful candidates location experience and other job-related factors.

Group benefits currently include a selection of health care plans with prescription drug coverage dental plan vision plan basic and supplemental life insurance a flexible spending account for medical and dependent care expenses or a health savings account based on plan selection short/long term disability and 401(k) Savings Plan.

Required Experience:

Director