Global Consolidated Customer Data & AI Lead

At Bayer were visionaries driven to solve the worlds toughest challenges and striving for a world where Health for all Hunger for none is no longer a dream but a real possibility. Were doing it with energy curiosity and sheer dedication always learning from unique perspectives of those around us expanding our thinking growing our capabilities and redefining impossible. There are so many reasons to join us. If youre hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference theres only one choice.

Global Consolidated Customer Data & AI Lead

The Global Consolidated Customer Data & AI Lead is a strategic leadership role with a dual mandate: globally shaping consolidated customer data as a critical enterprise asset and locally translating Data & AI strategy into scalable business impact across multiple priority markets with the U.S. and Canada as core markets.

This role is central to building a more connected trusted and insight-led commercial engine. The successful candidate will turn harmonized customer data from Retailer & Omni - POS trade systems master data platforms Category Management & Space Planning and third-party providers into competitive advantage by enabling analytics AI omnichannel engagement customer segmentation and decision-making at global scale while ensuring business teams can act on high-quality and activation-ready data.

By combining global domain ownership with multi-market execution this role bridges strategy and delivery. It ensures that enterprise standards data products and governance frameworks are shaped by real market needs while initiatives markets i.e. U.S. and Canada benefit from scalable governance reusable customer data products and cross-market best practices.

As AI becomes a core operating layer for commercial decision-making customer data is evolving from fragmented records and reporting support into continuous commercial intelligence. This role will help shape that future by strengthening data foundations improving governance resolving duplication and enabling intelligent systems that support faster insight generation more personalized engagement better investment decisions and scalable growth across markets channels and customer types.

YOUR TASKS AND RESPONSIBILITIES:

Global:

• Define the global vision roadmap and success measures for consolidated customer data including acquisition governance activation and value realization in partnership with Insights & Analytics Marketing Sales Finance IT Procurement and external data providers.
• Define and enforce global governance standards taxonomies data policies and quality frameworks across the full data lifecycle from ingestion to consumption ensuring compliance with GDPR data privacy licensing terms and applicable regulatory requirements in partnership with Legal and IT.
• Own the global consolidated customer data quality and enrichment strategy including standards matching algorithms and scoring models that keep profiles accurate deduplicated complete and fit for activation and AI use.
• Partner with cross-functional teamsincluding Digital Data Technology Customer & Commercial Media and Operating Unitsto design global-to-local data flows integration models and activation strategies that connect structured and unstructured data across markets.
• Establish and coordinate a global network of Data Owners and Business Data Stewards providing clear accountability escalation paths and decision-making forums across markets.
• Co-shape the Master Data Strategy ensuring Customer Data aligns with Product Market and Consumer master domains harmonizing market and channel definitions across providers and systems to enable downstream analytics and AI use cases.
• Ensure Customer Data is AI-ready by design with robust quality consistent structures documented lineage compliant usage rights and clear semantic standards so data can reliably fuel analytics automation and intelligent action in collaboration with I&A Home IT Legal and others

Multi-Market Responsibilities:

• Co-Shaping in defining and executing the multiple markets with focus on US and Canada Data & AI strategy and a focus on scalable reusable data products AI-enabled workflows and measurable business outcomes.
• Translate global data domain strategies into effective execution in Focus markets US and Canada and provide market feedback to strengthen enterprise-wide direction.
• Support NA data governance management and quality for customer and procured data assets partnering with IT to implement frameworks that ensure quality security and compliance with US and Canadian regulations.
• Collaborate with cross-functional stakeholders across Sales Marketing Medical Digital Commerce Supply Chain Regulatory and Customer Experience to translate data needs into actionable insights and data products.
• Work closely with IT to enable scalable secure and accessible data platforms that align technical capabilities with Focus markets US and Canada business needs and the multi-market data roadmap.
• Integrate process design information architecture data architecture and user experience considerations to create intelligent user-friendly workflows that can be deployed and continuously improved across priority markets.
• Support cross-functional teams in Focus markets US and Canada by promoting a data-as-an-asset mindset AI adoption innovation and continuous improvement while serving as a senior data partner to commercial and functional leaders.
• Manage day-to-day Focus markets US and Canada data priorities w including vendor relationships issue escalation stakeholder requests and reporting on data health and initiative progress.

WHO YOU ARE:

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Masters degree in Business Economics Data Science Information Management or a related field or a bachelors degree with equivalent experience.
• Proven experience as a Business Data Domain Owner with end-to-end accountability for domain strategy governance quality priorities and business alignment ideally in customer or account data.
• Deep knowledge of customer data ecosystems master data retailer hierarchies distributor records identity resolution matching and deduplication and third-party enrichment sources.
• Strong knowledge of data governance frameworks master data management principles and golden record logic with the ability to apply them in large commercial organizations operating across channels and markets.
• Track record of enabling analytics and AI use cases through high-quality well-structured and compliant customer data with an understanding of responsible AI principles.
• AI-native mindset with strong curiosity hands-on AI literacy and tool use and the ability to identify experiment with and scale practical AI-enabled ways of working across data analytics and business processes.
• Experience partnering with IT to integrate customer data into enterprise platforms such as Snowflake Azure Databricks Veeva or MDM systems including defining business requirements validating delivery and driving adoption.
• Demonstrated success leading customer data consolidation or harmonization initiatives that deliver measurable business value such as a single customer view account deduplication or cross-system integration.
• Proven experience working with IT teams on data strategy governance architecture and compliance.
• Strong knowledge of GDPR US state privacy laws such as CCPA third-party data usage rights and license management in regulated environments.
• Experience with the Focus markets US and Canada commercial data landscape including US healthcare data considerations retail and pharmacy account structures and multi-market data provider ecosystems.
• Strong leadership communication and stakeholder management skills with the ability to influence without direct authority in a global matrix environment.
• Fluent English required; additional languages such as French or Spanish are an advantage.

Preferred Qualifications:

• 7 years of experience in customer data management data governance master data strategy or commercial data leadership in a complex international FMCG Consumer Health Pharmaceuticals or similarly regulated environment.

This posting will be available for application until at least July 21 2026.

Employees can expect to be paid a salary between $144160- 216240. Additional compensation may include a bonus or commission (if relevant). Other benefits include health care vision dental retirement PTO sick leave etc. If selected for this role the offer may vary based on market data/ranges an applicants skills and prior relevant experience certain degrees and certifications and other relevant factors.