Global Campaigns Manager

Global Campaigns Manager - hybrid role based in Lexington MA

About Mimecast

The work people build is worth protecting and its harder to protect than it used to be. AI agents now move at machine speed with human-level access and a small slip-up can become a very public one. We disrupt cybercriminal activity before that happens. We think fast go big and always demand more of ourselves. We work hard deliver and repeat. We grow with real determination and put success well within reach. We push each other to be better and expect to be pushed back in a community built on respect where everyone is counted. Work Protected.

Overview

Are you ready to own the global campaigns that turn target accounts into new customers

Mimecast is looking for a Global Campaigns Manager to own new-logo demand generation as we bring our new go-to-market strategy to life. Reporting to the Director Global Campaigns you will design and run multi-channel programs that acquire new customers translating our Work Protected brand narrative into customer-problem-led campaigns that move target accounts from awareness to opportunity.

You will serve as the program lead for the new-logo motion accountable for the pipeline it generates and partnering closely with Global Marketing functions Sales BDRs and go-to-market teams to convert demand into revenue. Your focus will span new-logo demand multi-channel campaigns regional and partner activation and enablement and sales plays.

What Youll Do

• Own the design execution and optimization of multi-channel new-logo demand generation programs that create demand and move target accounts through the funnel to opportunity

• Lead the new-logo campaign motion translating our go-to-market strategy and Work Protected narrative into campaign plans messaging and assets that resonate with security audiences

• Partner with Sales BDRs and Field and Partner Marketing to align campaigns with sales plays and ensure clean handoff and follow-up on the demand you generate

• Own campaign assets and program builds end to end including emails landing pages brief copy Salesforce campaigns Marketo programs and 6sense targeting

• Define measure and report on campaign performance on an influence basis partnering with Marketing Analytics and Revenue Operations to set KPIs tied to new-logo pipeline and ARR

• Partner with Product Marketing and Content to turn positioning into credible buyer-centric content for new-logo programs

• Collaborate with Digital Web and Design on audience-specific creative and landing-page strategy

• Embed AI and automation into campaign workflows to improve targeting personalization and speed to execution

What Youll Bring

• Demonstrated B2B marketing expertise and the autonomy to lead complex demand generation programs ideally focused on acquiring net-new business

• Proven ability to own multi-channel campaigns end to end from strategy and execution through optimization and performance reporting

• Hands-on experience with campaign technology including Marketo Salesforce and 6sense; familiarity with tools such as UserGems Gong Engage and Sendoso is beneficial

• A strong grasp of demand generation metrics and pipeline with the ability to partner with analytics teams to set KPIs and report on influence to pipeline and ARR

• A collaborative approach to working across Sales BDR Product Marketing Content and regional teams with the ability to secure stakeholder buy-in

• A creative buyer-centric mindset and the ability to translate messaging into campaigns that engage security practitioners and executive decision-makers

• Strong organizational prioritization and project management skills with the ability to manage multiple concurrent programs in a fast-paced environment

• A commitment to continuous learning including using AI to improve marketing efficiency

• A bachelors degree in Marketing Communications Journalism English or a related field

• Experience in B2B SaaS cybersecurity or enterprise technology is preferred

• Familiarity with ABX platforms and intent data such as 6sense or Demandbase applied to new-logo targeting is preferred

• Experience running campaigns across Enterprise and Mid-Market segments is preferred

• Knowledge of the cybersecurity buyer journey and the ability to tailor messaging for practitioner and executive audiences is preferred

The base salary range for this position is $104000$156000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits in accordance with company policy and local regulations. Our salary ranges are determined by role level and location with individual compensation also dependent on factors such as qualifications experience and skills. Final offers will reflect these considerations and may vary accordingly.

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Belonging at Mimecast

Cybersecurity is a community effort. Thats why were committed to building an inclusive diverse community that celebrates and welcomes everyone unless theyre a cybercriminal of course.

Were proud to be an Equal Opportunity and Affirmative Action Employer and wed encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.

We consider everyone equally: your race age religion sexual orientation gender identity ability marital status nationality or any other protected characteristic wont affect your application.

If you require any adjustments or accommodations due to a disability or any other reason that may help you in your interview process please let us know by emailing

Due to certain obligations to our customers an offer of employment will be subject to your successful completion of applicable background checks conducted in accordance with local law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.