GEO Strategist, Apple Services

Apple Services brings together some of the worlds most popular digital products from streaming and news to payments cloud and more reaching hundreds of millions of people around the globe. The Services Marketing team drives awareness engagement and growth across these product lines connecting people with experiences that enrich their daily role owns the Generative Engine Optimization (GEO) roadmap and program for Apple Services while sustaining and advancing organic search performance across multiple business units. The work spans traditional search engines and the emerging AI-driven discovery landscape requiring someone who can set strategy drive execution cross-functionally and translate shifting search and AI trends into measurable growth.

Day to day this role involves building and managing the GEO program from roadmap through execution defining priorities aligning stakeholders across business lines and keeping cross-channel efforts moving forward. The work blends strategic planning (where should we show up and why) with hands-on optimization across AI answer engines traditional search and third-party surfaces like Reddit YouTube and editorial publications. Close collaboration with content marketing and analytics is essential to inform strategy measure impact and iterate quickly. Some technical SEO work is involved including structured data content formatting for AI ingestion and site performance considerations.n

Define and own the GEO roadmap and program setting priorities across AI answer engines (AI Overviews ChatGPT Perplexity and others) and traditional organic cross-channel GEO execution across Reddit YouTube and third-party editorial surfaces coordinating with internal teams to maintain and refine SEO strategy across multiple Services product lines identifying high-impact content and optimization with Content teams to shape organic-first content workflows editorial standards and production with Analytics to establish GEO and SEO measurement frameworks track performance and translate data into actionable recommendations for business line stakeholders on organic growth priorities serving as the subject-matter authority on search and AI discoverability technical SEO fundamentals: structured data content formatting crawlability and page performance in coordination with web and engineering the evolving search and AI landscape proactively adapting strategy as platforms and algorithms change.

Bachelors degree in Marketing Communications Business or a related 8 years of experience in SEO organic growth or digital marketing with a focus on driving measurable traffic and lead developing and executing organic search strategy across multiple product lines or business with Profound SEMRush BrightEdge or similar GEO/SEO intelligence platforms.n

Experience building or scaling a GEO or AI search visibility program (e.g. optimizing for AI Overviews ChatGPT Perplexity or similar AI-driven discovery surfaces).nnExperience driving organic growth in a B2C or subscription-based services analytical ability including experience pulling and interpreting organic performance data to diagnose trends and size collaborating cross-functionally with content analytics and product marketing teams to align organic strategy with business with technical SEO concepts including: crawlability structured data/schema Core Web Vitals and content formatting for AI of organic presence across third-party surfaces such as Reddit YouTube and editorial/review record of navigating competing priorities across multiple stakeholder groups while maintaining program with additional tools such as Semrush Google Search Console Google Analytics or Screaming Frog.