General Marketing Manager, Amazon WorkSpaces

Amazon WorkSpaces enables organizations to provide secure managed cloud desktops and applications to their workforce anywhere in the world. Customers rely on WorkSpaces to support remote and hybrid work VDI modernization and secure access to corporate applications without the complexity and cost of traditional desktop infrastructure. WorkSpaces is now expanding into the frontier of agentic AI providing cloud desktops for AI agents that need to operate enterprise applications autonomously.

Were looking for a General Product Marketing Manager to join the WorkSpaces Product Marketing team. This is an individual contributor role spanning three key marketing pillars: Content strategy community development and customer storytelling. You will own the content engine that keeps our partner field and web channels current and compelling build and manage our customer story pipeline and build community through events social channels and other forums. WorkSpaces is backed by meaningful investment and senior executive visibility. This is a chance to shape the narrative for a category-leading cloud desktop service in the quickly evolving agentic enterprise space.

About the Role

As a General Product Marketing Manager for Amazon WorkSpaces you will own three interconnected pillars that drive how WorkSpaces is known and trusted in the market:

Content strategy: You own the content engine for WorkSpaces updating existing content coordinating new content development and ensuring distribution across partner field and web channels. You are the person who makes sure our story is current compelling and reaching the right audiences in the right places.

Community development: You build WorkSpaces presence in the market through first-party and third-party conferences (including flagship re:Invent) securing speaking opportunities and growing visibility where our customers and prospects engage.

Customer storytelling: You fill and manage the customer story pipeline identifying advocates shepherding their stories from interview through publication and integrating customer proof points into outbound content plans across every channel.

You will partner cross-functionally with product management sales partner marketing field teams and creative to ensure WorkSpaces has a consistent high-quality presence everywhere customers engage.

Key job responsibilities
Content

Own the WorkSpaces content calendar and ensure all content assets are current accurate and aligned to the latest product positioning and launches.

Coordinate new content developmentincluding whitepapers blog posts solution briefs web pages and sales enablement materialsfrom concept through publication.

Ensure content is distributed and activated across partner channels field teams and web properties ( partner portals sales hubs).

Partner with web content campaigns demand generation and partner marketing teams to integrate WorkSpaces content into broader go-to-market initiatives.

Community

Own the first-party and third-party event strategy for WorkSpaces including event selection messaging content and execution planning.

Lead WorkSpaces presence at re:Invent driving session proposals demo content booth experiences chalk talks and executive customer engagements.

Identify and secure speaking opportunities at industry events where WorkSpaces customers and prospects engage (e.g. Gartner DEX EUC conferences partner events).

Grow WorkSpaces market presence through social engagement ecosystem participation and community-building with customers and partners.

Customer

Identify and develop relationships with customers who have transformed their organizations with WorkSpaces. Understand their journey quantify their impact and craft narratives that resonate across audiences.

Build and maintain a pipeline of customer advocates and reference accounts. Work with customer success and sales teams to identify high-impact stories and secure customer participation.

Shepherd customer stories through the full lifecyclefrom identification and interview through legal approval production and publicationand integrate them into outbound content plans.

Define the customer storytelling roadmap aligning stories to product launches campaigns and market moments where social proof will have maximum impact.





Why This Role is Different

WorkSpaces is the category leader in cloud desktops trusted by the worlds most security-conscious organizations. Unlike point solutions WorkSpaces spans the full spectrumfrom individual knowledge workers to enterprise-wide deployments of tens of thousands of desktops and now into the frontier of AI agents that need secure flexible and scalable compute environments. The stories you tell will range from IT transformation at global enterprises to individual productivity wins giving you narrative range across executive-level impact stories and hands-on user experiences.

This role gives you ownership across three high-impact areas rather than a single narrow swim lane. You will shape how WorkSpaces shows up at re:Invent what customers say about us and what content reaches the field every day. This comes with meaningful investment senior leadership visibility and the opportunity to define the go-to-market motion for a product that enterprises depend on.

About the team
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.

- 5 years of product or program management product marketing business development or technology experience
- Bachelors degree or equivalent
- Experience developing customer stories case studies or testimonial content
- Experience planning and executing events (first-party or third-party conferences trade shows or customer events)
- Experience working cross-functionally with product sales partner and field teams

- Experience in cloud computing end-user computing (EUC) virtual desktop infrastructure (VDI) or enterprise IT
- Experience in customer advocacy customer marketing or customer reference programs
- Strong relationship-building skills with a track record of developing executive-level customer advocates
- Experience producing video testimonials or managing video content production
- Experience with social media storytelling and content strategy
- MBA or advanced degree

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees supervisors and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees supervisors and staff to ensure exceptional customer service; and follow all federal state and local laws and Company policies. Criminal history may have a direct adverse and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above as well as the abilities to adhere to company policies exercise sound judgment effectively manage stress and work safely and respectfully with others exhibit trustworthiness and professionalism and safeguard business operations and the Companys reputation. Pursuant to the Los Angeles County Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at CA East Palo Alto - 88700.00 - 155200.00 USD annually
USA CA San Francisco - 88700.00 - 155200.00 USD annually
USA MA Boston - 80600.00 - 141100.00 USD annually
USA WA Seattle - 82700.00 - 141100.00 USD annually