General Manager

Job Title: General Manager
Location: Yuma AZ
Job Type: Full-Time
Salary Range: $110k to $120k depending on experience plus bonus

Job Description:

The General Manager oversees all operations of the Agriculture dealership including sales service parts new equipment sales store performance and overall profitability. This leader drives market growth strengthens customer relationships and ensures the dealership delivers best-in-class service across all departments within the agricultural equipment sector.

Essential Duties and Responsibilities:

Leadership & Operations

• Lead the Parts & Service Managers and Sales Department in a collaborative high-performance environment.
• Oversee daily store operations ensuring alignment with company goals processes and safety standards.
• Recruit mentor and develop employees to support long-term departmental and company success.
• Monitor store performance metrics and implement corrective action plans when necessary.

Sales Service & Market Growth

• Drive business growth by identifying new opportunities and increasing market penetration within the agricultural equipment market.
• Strengthen service and parts operations to enhance customer satisfaction retention and operational efficiency
• Build support and grow the new and used equipment sales department to expand overall market share.
• Maintain and grow relationships with key accounts growers and agricultural customers through regular visits and engagement.

Financial Management

• Manage full P&L responsibilities for the dealership and drive profitability across all departments.
• Develop and manage budgets forecasts and financial performance metrics.
• Review customer receivables and ensure compliance with company accounts receivable and collection policies.

Collaboration & Compliance

• Maintain positive professional relationships with internal teams other store locations manufacturers and vendor partners.
• Ensure all company policies procedures and safety regulations are followed consistently.
• Comply with all equipment and safety regulations and operate vehicles within prescribed limits.
• Perform other duties as assigned to support dealership goals.

Requirements:

• Miminum 5 years experience with proven leadership experience managing multiple operational areas (sales service parts) within an agricultural construction or equipment dealership environment.
• Strong business development and market growth experience with measurable results.
• Demonstrated success recruiting developing and leading high-performing teams.
• Solid understanding of financial metrics forecasting and P&L management.
• Excellent relationship-building communication and customer service skills.
• Strong problem-solving skills and the ability to make confident data-driven decisions.
• Proficient in standard business applications (Microsoft Office Google Workspace CRM systems).
• Must be at least 21 years of age.
• Valid drivers license required for company driving purposes.
• Willingness to travel to customer sites industry events and other store locations as needed.

About Sonsray:
Sonsray moves mountains for the construction transportation and agriculture industries. We are the West Coasts largest Thermo King & CASE dealership offering sales parts service rental and leasing. We are committed to fostering a supportive and dynamic work environment.

Why work here
At Sonsray we value all employees their contributions and most importantly their ideas! We know that the key to moving mountains is teamwork. This is what we offer our team members:

• Medical coverage (PPO HSA options)
• Dental Vision and Life insurance provided at no cost
• 401K with competitive employer contributions
• 80 hours of annual vacation increasing with years of service
• Uniforms provided annually
• Annual boot voucher of $175.00
• One full paid day off annually for community volunteer work
• Birthday meal provided by Sonsray
• Privately owned and operated with decisions made based on core values rather than corporate directives
• Annual Holiday Party including covered airfare and hotel for employees and a guest
• Emphasis on company growth and employee development
• Open-door policy fostering a collaborative environment with active owner and management involvement

Contact us at or 323.319.1900 Ext 1830
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Required Experience:

Director