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General Manager (SoHo)


Job Location:

New York City, NY - USA

Monthly Salary: Not provided by the employer
Posted: 7 August 2026 (30+ days ago)
Application Deadline: 23 November 2026
Vacancies: 1 Vacancy

Department:

Operations

Job Summary

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

Were filling this role for a client an innovative wellness company redefining hospitality through a first-of-its-kind social wellness club experience. Located in SoHo this is an opportunity to lead one of the brands flagship locations.

About the Company

We are the worlds first social wellness club redefining how people socialize through self-care. We believe feeling your best should be a shared experience not a solitary one.

Our clubs combine evidence-based wellness therapies self-care practices hospitality and beautifully designed spaces to create experiences that help people leave feeling better than when they arrived.

Every interaction matters. Every conversation shapes the guest experience. Every team member helps define our brand.

We are looking for leaders who naturally create connection anticipate needs before they are spoken and genuinely care about helping others feel their best.

The Opportunity

As the General Manager you are the leader of the club and the ultimate owner of the club experience. You are responsible for leading the team protecting the guest and member experience driving revenue growth and ensuring the club operates with excellence every day.

This is not a back-office management role. You are expected to be highly visible on the floor engaged with the team connected to members and deeply invested in the energy standards and performance of the club.

You are equal parts hospitality leader wellness ambassador business operator membership driver and culture carrier. You set the tone for how the team welcomes guests leads tours educates members recommends memberships and packages and creates personalized self-care experiences within their training and scope.

You understand that exceptional hospitality is not simply answering questions. It is anticipating needs making people feel genuinely seen holding the team to a high standard and creating moments guests remember long after they leave.

Whether you are coaching a leader resolving a member concern reviewing the P&L leading a team huddle building a local partnership preparing the club for a busy day or stepping onto the floor to support the team your goal is always the same:

Leave every guest member and team member better than you found them.

What Youll Do
Lead the Team
  • Own the overall leadership performance engagement and development of the club team

  • Model the companys hospitality standards in every guest member and team interaction

  • Create a high-performance culture rooted in warmth accountability ownership and teamwork

  • Hire onboard coach develop and retain a team aligned with company values and standards

  • Lead support and develop Assistant General Managers specialists practitioners and club team members

  • Coach the team on tours membership conversations guest recovery service knowledge and relationship-based sales

  • Lead by example on the floor and step in wherever needed to support the guest experience

  • Set clear expectations for performance attendance professionalism communication and service standards

  • Address team questions performance gaps and operational issues with professionalism consistency and sound judgment

  • Partner with People leadership on coaching documentation employee relations and performance management as needed

Deliver an Exceptional Guest and Member Experience
  • Ensure every guest and member receives a warm polished and highly personalized experience

  • Serve as the ultimate ambassador for the club experience

  • Build meaningful relationships with members regular guests high-profile clientele and community partners

  • Lead or support personalized tours that bring the club experience to life

  • Ensure the team can confidently explain the purpose benefits and science behind services within appropriate scope

  • Resolve guest and member concerns with empathy discretion confidence and urgency

  • Identify trends in guest feedback service gaps and member needs and translate those insights into action

  • Ensure communication by phone text email and in person reflects company standards

  • Create a club environment where guests feel welcomed cared for educated and inspired to return

Drive Membership Growth and Retention

Our approach to sales is built on trust not pressure.

You will:

  • Own membership sales onboarding retention and win-back efforts for the club

  • Set clear membership goals and ensure the team understands how to contribute to them

  • Coach the team to listen first recommend thoughtfully and educate rather than persuade

  • Help prospective members understand the value of the club and how membership can support their goals lifestyle and self-care routines

  • Monitor membership leads follow-ups conversions renewals pauses cancellations and reactivation opportunities

  • Ensure new members are thoughtfully onboarded educated and connected to the club

  • Conduct member check-ins and satisfaction conversations to strengthen engagement and retention

  • Partner with Membership Events Marketing and leadership teams on local outreach referrals partnerships and community-building opportunities

  • Use member and guest insights to identify opportunities for stronger relationships increased utilization and long-term loyalty

Own Club Operations
  • Own the seamless daily operation of the club across all departments services and guest touchpoints

  • Maintain impeccable standards for cleanliness organization amenities treatment areas equipment inventory and overall club presentation

  • Ensure opening closing shift transitions service readiness and daily operating rhythms are executed consistently

  • Own team scheduling and ensure appropriate staffing levels floor coverage breaks and operational support

  • Proactively plan for coverage needs call-outs PTO holidays events and peak business periods

  • Ensure the team follows scheduling timekeeping break safety and operational procedures

  • Monitor inventory restocking deliveries supplies repairs and facilities needs

  • Identify and resolve operational issues before they impact the guest experience

  • Escalate facilities compliance safety technology or employee relations concerns appropriately

  • Continuously improve systems routines and processes to increase consistency efficiency and guest satisfaction

Drive Revenue and Business Performance
  • Own the clubs business performance including revenue goals membership growth service utilization labor controllable expenses and overall profitability

  • Understand and communicate daily weekly and monthly goals and results to the team

  • Use KPIs utilization data P&L results guest feedback and member trends to identify opportunities and take action

  • Drive revenue through memberships packages services retail events food and beverage partnerships and local initiatives

  • Identify daypart gaps underutilized services and opportunities to increase demand

  • Monitor unpaid invoices outstanding balances and member account issues

  • Partner with leadership to execute monthly priorities business strategies and revenue-driving initiatives

  • Communicate performance execution needs project updates and support requests during leadership meetings and business reviews

Protect Brand Standards and Club Environment
  • Ensure every touchpoint reflects the companys commitment to luxury wellness and genuine human connection

  • Conduct regular walkthroughs with a critical eye identifying and resolving anything that falls below brand standard

  • Own the physical environment of the club including lighting scent sound cleanliness equipment condition and overall ambiance

  • Treat ambiance presentation and energy as active management responsibilities

  • Ensure team appearance communication service delivery and professionalism reflect the company standard

  • Identify gaps between the intended guest experience and the actual experience and close them through training process changes or environmental adjustments

  • Protect the consistency of the brand while adapting to the needs of the local club community

Support Events Partnerships and Community Engagement
  • Support in-club events workshops brand activations member experiences and community programming

  • Partner with Events Marketing and leadership teams to create experiences that drive engagement retention referrals and revenue

  • Build local relationships that strengthen the clubs presence in the market

  • Identify opportunities for partnerships outreach and community connection

  • Ensure events and activations reflect company standards brand aesthetic and wellness philosophy

  • Help create energy connection and momentum within the club community

Who You Are

We are looking for someone who brings elevated hospitality experience business ownership leadership maturity a genuine passion for health and wellness and the ability to inspire a team.

You naturally:

  • Bring warmth confidence and positive energy to every interaction

  • Are highly engaging and comfortable building relationships with guests members team members and business partners

  • Truly care about helping others feel better

  • Have a genuine interest in wellness recovery self-care and human performance

  • Lead by example through professionalism ownership consistency and a team-first mindset

  • Read people well and adapt your communication style accordingly

  • Stay calm polished and solution-oriented under pressure

  • Notice details and take pride in creating memorable guest experiences

  • Hold yourself and others accountable to high standards

  • Make confident decisions while staying collaborative and open to feedback

  • Enjoy teaching coaching learning and continuously improving

You also have:

  • 6 years of management experience in luxury hospitality wellness fitness retail private clubs hotels restaurants or a comparable high-touch guest environment

  • Proven experience leading teams developing managers and creating a strong culture of accountability and care

  • Experience driving membership sales guest experience clienteling hospitality performance or relationship-based sales

  • Strong business acumen and comfort managing revenue goals KPIs labor expenses and operational performance

  • Strong verbal and written communication skills

  • High emotional intelligence and strong professional judgment

  • Exceptional discretion and professionalism

  • Strong organizational skills and attention to detail

  • Comfort using scheduling systems CRM tools membership platforms phones tablets and computers

  • A reliable accountable team-first approach

  • Evening weekend and holiday availability as needed

Youll Thrive Here If You...

  • Love taking care of people and helping them feel better

  • Believe great hospitality is built on warmth empathy anticipation and excellence

  • Practice what you preach and have genuine curiosity about health wellness recovery and self-care

  • Enjoy teaching others and can explain wellness experiences in a clear approachable way

  • Connect easily with guests and build lasting trust-based relationships

  • Know how to lead through presence consistency and accountability

  • Can balance team care with high performance expectations

  • Think like an owner and take pride in the full business

  • Bring a team-first mindset and step in wherever support is needed

  • Want to be part of a company redefining the future of social wellness

Physical Requirements
  • Stand and walk throughout shifts

  • Move comfortably throughout the club including stairs where applicable

  • Lift up to 50 pounds as needed

  • Bend kneel squat and assist with operational needs

  • Work comfortably in varying temperatures including heat exposure

  • Use scheduling systems phones tablets and computers throughout the day

  • Support the floor during busy periods events openings closings and service transitions

  • Maintain scheduling flexibility including evenings weekends holidays and business-critical needs

Why Join Us

We did not join this industry we created it. We started the social wellness movement and we have been leading it since 2019.

We help the greatest in the world become even greater. Top touring artists leaders executives entrepreneurs and athletes trust us with their health routines and performance. Our work has driven global conversation about what modern health can be.

But this is bigger than any one client or headline. We are building a category in health and wellness one that will change the way people approach their health. And we are just getting started.

Most importantly we do something simple and profound every single day: we make people feel better.

When you join the company you join the team pioneering this space. As a General Manager you will shape the team the member experience the business performance and the daily execution of the brand.

If you believe hospitality has the power to change someones day wellness has the power to change someones life and leadership has the power to elevate an entire team we want to meet you.


Required Experience:

Director


About Company

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Fitt offers media, recruiting, consulting, and investing — tailored to health, wellness and fitness operators.

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