General Manager, Scholarship Programs

Primer is a growing network of K8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers thinkers and builders our schools begin with what has always worked and build for what lies ahead. Close-knit learning environments. Skilled educators. A culture that takes kids seriously as learners and leaders.

Primers shaped the first 200 years of American children. Primer will ready them for the next.

Youll own the growth and operations of our work with two nascent programs the Federal Scholarship Tax Credit Program and the Alabama School Choice Tax Credit. that unlock access to Primer for thousands of working-class families.

One of our operating principles is Access is the constraint. There are plenty of good schools in the US there are very few that are truly accessible to the hard-working American families that are increasingly being left behind. These new tax credit programs present a tremendous opportunity to finally change that. The Federal program launches January 2027 and Alabama is live now which means everything you test in Alabama this year becomes the playbook for Federal in January (and other state programs as we expand).

Your goal is simple: grow these programs as quickly as possible through every available channel paid acquisition local marketing business developments (and many more ideas we havent thought of yet). Youll own Primers relationship with both national and state tax-credit Scholarship Granting Organizations (SGOs) end to end: negotiating final terms setting state-by-state funding amounts and timelines and acting as the bridge between their teams and Primers internal teams (Bursar Foundation). In Alabama youll drive corporate donors to state SGO partners including outreach to corporate prospects who can utilize significant state income tax credits ($1m) and build individual donor growth through paid acquisition and Primers network.

This will likely be the hardest work of your life. You will work across many states partner closely with Primers policy legal and marketing teams and encounter many unknowns. But if you succeed you will have built an engine that unlocks a trajectory-changing education for the next generation.

Federal Tax Credit Programs

• Own Primers Federal SGO relationships: negotiate final terms set by-state funding amounts establish timelines and grow the relationship over time.

• Liaise between SGO teams and Primers internal teams (Bursar Foundation Legal Finance).

• Launch and run Primers in-house SGO growth engine: paid acquisition landing pages and creative.

Alabama Tax Credit Programs

• Run outreach to corporate prospects capable of utilizing $1M/yr in state income tax credits sourcing through Primers Alabama network.

• Build individual donor growth through paid acquisition and Primers network.

• Own growth end-to-end including annual targets creatives and contractors.

• A true seasoned generalist who executes across operations marketing and external-facing work. You move fluidly between negotiating with a partner drafting creative concepts for a paid campaign and analyzing retention cohorts.

• Youve owned a number before. Youve been measured on dollars generated deals closed or revenue grown and you can walk us through exactly how you did it.

• Comfort negotiating with external partners.

• Experience running or directing paid acquisition you dont need to run the ads yourself but you need to know what a well-performing paid acquisition channel looks like..

• Steep slope. This workstream could 10x in 24 months. Were hiring for where youll be in year four not just day one.

• You feel the mission. These programs unlock education options for the millions of kids being left behind. If that doesnt move you the grind wont be worth it.

• Youre a specialist. If youre world-class at performance marketing but uncomfortable on a call with a corporate partner or vice versa.

• You need a playbook. The Federal program doesnt exist yet. Youre writing it.

• You want to manage a team on day one. Youll start as a team of one with contractors.

• Youre uncomfortable being judged on a number. Your success metric is dollars generated.

Primer is a mission-first company. We believe our mission is the highest-leverage way we can create positive service of that we keep work centered on mission execution and avoid social or political activism at work thats unrelated to the mission. If that energizes you wed love to see you apply.

Required Experience:

Director