General Manager

Lake Placid is Meiers Creek Brewing Companys newest and most ambitious location. This is a destination market with high expectations a competitive hospitality landscape and enormous opportunity. The General Manager Lake Placid owns the location completely from team culture to financial performance. This role is for a proven leader who knows how to build something exceptional and has the experience to run it independently.

The General Manager Lake Placid has full operational and financial ownership of the Lake Placid taproom. This role reports to the GM Taproom Operations and leads the complete Lake Placid team including the Guest Experience & Operations Manager FOH staff and kitchen leadership. The GM is accountable for revenue performance labor management guest experience team development and brand representation in the Lake Placid market.

Key Responsibilities

Own the culture service standards and team environment at Lake Placid establishing and maintaining MCBC values in a destination market

Serve as the senior MCBC leader on-site representing the brand to guests staff community partners and local stakeholders

Lead all team members with consistency fairness and urgency; build a high-performance culture rooted in hospitality and accountability

Build and maintain a strong local presence in the Lake Placid community to support brand awareness and guest loyalty

Own all FOH operations at Lake Placid including floor service bar and guest flow

Establish and enforce opening and closing procedures shift reporting and daily operational execution

Manage cash handling daily reconciliations and bank deposit preparation

Ensure compliance with NYS liquor service laws health regulations and safety protocols

Lead pre-opening setup and team readiness in coordination with the GM Taproom Operations and Director of Operations

Oversee accurate bar and merchandise inventory entry and maintenance in XtraChef

Own the Lake Placid P&L including revenue labor and controllable cost performance

Drive taproom revenue through service quality upsell culture and guest retention

Track and report spend-per-guest cover counts and weekly revenue performance to the GM Taproom Operations

Identify and act on opportunities to grow average check merchandise sales and overall location revenue

Manage labor to budget and make independent scheduling and staffing decisions to protect financial targets

Lead all hiring onboarding and training of FOH staff at Lake Placid

Build and manage a scheduling system that supports strong coverage and controlled labor costs

Develop the GE&O Manager and supervisors into strong floor leaders; build a pipeline of internal talent

Identify training gaps across the team develop a plan to address them and own execution

Own performance management and disciplinary decisions at the location level in alignment with MCBC HR standards

Partner with the Chef de Cuisine on FOH-BOH coordination and guest experience consistency

Support event execution at Lake Placid in partnership with the Director of Events

Provide the Marketing Manager with content opportunities and local community insights to support brand presence in the Lake Placid market

Collaborate with the Dir. Brewery Ops & Sales team on beer releases tap list management and product knowledge

Qualifications

5 years of FOH hospitality experience with at least 3 years in a general manager role with full P&L ownership

Experience opening or building a new location strongly preferred

Proven ability to operate independently make sound decisions and own outcomes without day-to-day oversight

Strong floor presence and hands-on leadership style

Demonstrated ability to build and develop a team from the ground up

Experience managing labor budgets scheduling and cost controls

Familiarity with POS systems and scheduling tools; Toast experience a plus

NYS Alcohol Training Awareness Program (ATAP) certification or equivalent (or ability to obtain)

Availability to work evenings weekends and holidays including peak tourist season

Genuine passion for craft beer hospitality and the Lake Placid community