Freelance Associate Director, Performance Content (GEO SEO)

Starcom is the worlds first standalone media agency a storied innovator that continues to lead the way for many of the worlds best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders CEOs CMOs sales leaders and technology pioneers and we continue to drive the industry with peerless talent and relentless innovation.

From the start weve known that achieving growth for our clients requires understanding and connecting with real people where they live and work in ways they value.

In an AI era we remain Guided By Humanity a phrase that describes our foundational belief that human expertise must remain in the drivers seat supported by the best processes and technology.

With our proprietary capabilities and Publicis Medias industry-leading resources and clout we create ideas that move people and drive transformative business outcomes for brands.

Lead GEO/SEO acceleration by improving how brands products services and locations are discovered cited understood and represented across search engines AI answer engines generative platforms maps directories and local-intent journeys.

• Assess AI visibility search visibility citations sentiment and source inclusion across priority brands categories products services and local markets.
• Translate GEO findings into practical SEO content technical structured data authority entity and local search recommendations.
• Support prompt and query strategy for priority consumer journeys including category questions brand comparisons product discovery service discovery and near me / local-intent searches.
• Partner with S&I Commerce PR Social Owned and local market teams to coordinate AEO/GEO activation across the full search and discovery ecosystem.
• Identify priority content gaps source gaps entity gaps technical gaps authority gaps and local visibility gaps.
• For MVH and other location-sensitive businesses assess Google Business Profiles maps visibility local landing pages directory presence review signals NAP consistency service-area relevance and local schema.
• Recommend improvements to owned content location pages service pages structured data FAQ content reviews internal linking local authority signals and source credibility.
• Help define test-and-learn plans that connect activation to measurable AI/search visibility improvement.
• Ensure recommendations are actionable and tied to what internal teams can realistically control.

• Strong SEO background ideally with exposure to GEO AEO AI visibility LLM citation analysis or answer engine optimization.
• Deep understanding of technical SEO content strategy entity optimization structured data authority signals search intent and local SEO.
• Strong local search experience including Google Business Profiles maps visibility location pages local directories reviews NAP consistency service-area content and local schema.
• Familiarity with tools such as Semrush Profound Brandlight Similarweb Screaming Frog GSC GA4 BrightLocal Yext Whitespark Moz Local or comparable platforms.
• Ability to translate complex AI/search visibility issues into clear practical actions for non-specialist stakeholders.
• Experience with enterprise brands multi-location businesses service businesses healthcare veterinary retail or multi-market programs preferred.

Key Outputs

• GEO/SEO visibility assessment.
• Priority prompt/query and intent map.
• Owned content and technical SEO recommendations.
• Citation/source gap analysis.
• Local SEO and maps visibility opportunity assessment.
• Google Business Profile directory reviews and local schema recommendations.
• Cross-channel AEO/GEO activation roadmap.
• Measurement and test-and-learn plan.

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.

The Power of One starts with our people! To do powerful things we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
• Matching Gifts programs
• Flexible working arrangements
• Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.