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Franchise Development Marketing Manager

Fortidia US

Job Location:

Lakewood, CO - USA

Yearly Salary: USD 100000 - 115000

Posted: 21 October 2026 (2 days ago)

Application Deadline: 18 January 2027

Vacancies: 1 Vacancy

Job Summary

Responsive recruiter

Benefits:

Health insurance
Opportunity for advancement
Paid time off
Parental leave
Training & development
Vision insurance
401(k)
401(k) matching
Bonus based on performance
Company parties
Competitive salary
Dental insurance
Employee discounts
Flexible schedule
Free food & snacks

Company: Fortidia

Lakewood CO Hybrid Schedule WFH Monday & Friday In-office Tuesday Wednesday Thursday

We are an equal opportunity employer. We believe that talent expertise empathy and ambition drive our success and we base hiring decisions solely on candidate experience and skills.

We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process please let us know.

For our Lakewood office we are searching for a Lifecycle Marketing Specialist mainly focused on designing and executing lifecycle marketing programs across AlphaGraphics PostNet and World Options through email SMS direct mail customer portals franchisee communications and other owned channels.

About the Role

Were looking for a Manager of FranDev Marketing to own franchise development marketing as a solo practitioner within our broader marketing organization. This is a hybrid strategist-operator role. Youll architect an integrated full-funnel marketing strategy for franchise recruitment and drive its execution working through an agency partner while staying close enough to the work to lead it credibly. You wont have a team beneath you so youll need to be equally comfortable setting direction and rolling up your sleeves while connecting into the wider marketing function for shared resources brand alignment and cross-brand initiatives. This role covers our three distinct brandsAlphaGraphics PostNet and World Optionseach requiring a unique strategic positioning and candidate profile.

Compensation
$100000$115000 gross annual salary performance-based bonus benefits.

Final compensation will depend on experience skills and internal equity criteria aligned with our compensation framework.

Main Tasks and Responsibilities:
Youll own the entire FranDev marketing engine as one connected system. Youll leverage an agency to help build and run channel plans but the strategy is yours. You set the direction brief the agency and hold them accountable to performance. That requires real fluency in every channel yourself. You need to know enough to challenge a media plan spot a weak funnel and course-correct when the numbers move the wrong way. The agency executes but you own the outcome.

Paid media is a core lever but it works alongside content SEO email nurture landing page experience PR events brand positioning and sales enablement. Your role is to align these efforts to maximize ROIensuring we achieve our lead generation and sales conversion targets.

Specific responsibilities include:

Building an integrated FranDev marketing strategy that connects paid organic content lifecycle and brand into one funnel with shared goals
Directing an agency partner on media planning and execution briefing them clearly reviewing their plans critically and holding them accountable to performance targets
Maintaining enough hands-on command of paid media (Google Search PMax LinkedIn Meta) and analytics to lead the agency relationship with authority not defer to it
Developing the candidate journey end to end: awareness content landing pages nurture sequences and conversion optimization
Owning lead volume CPL lead-to-close and pipeline metrics with regular reporting to leadership and to the Global team in Milan
Aligning messaging and positioning across every channel so the candidate experience is consistent
Partnering with the FranDev sales team on lead handoff quality and pipeline velocity
Coordinating with the central marketing team on brand standards shared tools and cross-brand initiatives
Managing the marketing technology and data infrastructure that ties channels together and attributes results

Who You Are

Youre a thinker and a doer. You can design an integrated go-to-market strategy brief an agency to execute it and evaluate their work with a sharp eye. You see channels as parts of a system not silos and you know how to make paid organic and lifecycle reinforce each other. You understand paid media deeply enough to direct an agency rather than take their word for it. Youre analytically rigorous comfortable connecting marketing spend to pipeline and revenue and you thrive with autonomy.

Qualifications

7 years in integrated marketing demand generation or franchise development marketing
Proven ability to build a multi-channel strategy and direct an agency to execute it
Strong working knowledge of paid media platforms (Google Ads LinkedIn Meta) and marketing analytics enough to lead and challenge agency work
Track record hitting lead volume and cost-per-lead targets
Experience managing agency relationships and holding vendors accountable to performance
Strong analytical skills; fluency connecting marketing activity to business outcomes
Self-starter who operates independently while collaborating across a broader team
Franchise or multi-location marketing experience preferred

What We Offer:

A vibrant international environment in a continuously growing company with many professional and personal development opportunities.
Extensive training and development opportunities within the group.
A multicultural organizational structure and team.
Competitive health and welfare offerings including Medical Dental Vision Paid Time Off volunteer time off 401(k) with company match EAP and Health Savings Accounts with company contribution.
Hard work collaboration humanity fun and laughter. We are a small passionate driven and highly collaborative team that is fully invested in the success of our company and value contributions from each member.

Application Deadline: This position may close earlier or later based on business needs. Any updates to the application window will be reflected in this posting.

Flexible work from home options available.

Compensation: $100000.00 - $115000.00 per year

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law.

At Fortidia we empower businesses to grow through innovative marketing print and business solutions. As the parent company of leading brands like AlphaGraphics PostNet and World Options we support entrepreneurs and organizations of all sizes with the tools technology and expertise they need to succeed.

Our approach blends creativity data-driven strategy and operational excellence to deliver meaningful results for our customers and franchise partners. We are passionate about helping businesses connect with their audiences streamline their operations and unlock new opportunities for growth.

At Fortidia our people are at the heart of everything we do. We foster a collaborative forward-thinking culture where ideas are encouraged careers are developed and impact is recognized. Whether supporting local communities or driving global initiatives we are committed to making a differencefor our customers our partners and each other. We believe theres a place for everyone to grow. Whether youre just starting your career looking for your next big opportunity or ready for a change we offer a variety of roles to match your goals.

Join our team and grow with us- We invite EVERYONE to apply!

Required Experience:

Manager

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