Floral Manager

The Floral Manager is responsible for overseeing all aspects of the Floral Department including customer service merchandising inventory management sales growth team leadership and operational execution. This position ensures fresh high-quality floral products are available for customers while maintaining attractive displays controlling expenses and achieving department sales and profitability goals.

• Deliver exceptional customer service and create a welcoming shopping experience.
• Assist customers with floral selections special orders event arrangements and product recommendations.
• Resolve customer concerns promptly and professionally.
• Drive sales through effective merchandising promotions seasonal programs and holiday events.
• Build customer loyalty by maintaining high product quality and presentation standards.

• Oversee daily Floral Department operations including ordering receiving processing merchandising and display maintenance.
• Ensure floral displays are visually appealing fully stocked and aligned with company standards.
• Monitor product freshness rotation and quality to minimize shrink and maximize sales.
• Maintain proper pricing signage and promotional execution throughout the department.
• Coordinate and fulfill customer special orders for events celebrations and holidays.
• Manage inventory levels to meet customer demand while controlling waste.

• Recruit train coach and develop Floral Department associates.
• Schedule team members to support customer service and operational needs while managing labor expenses.
• Provide ongoing performance feedback coaching and recognition.
• Foster a positive respectful and productive work environment.
• Ensure associates understand and follow company policies procedures and service expectations.

• Maintain attractive and creative floral displays that drive customer engagement and sales.
• Execute seasonal holiday and promotional merchandising initiatives.
• Ensure proper care and handling of fresh flowers plants and floral arrangements.
• Monitor department conditions to maintain freshness cleanliness and visual appeal.
• Identify trends and product opportunities to maximize sales performance.

• Manage department sales gross profit labor and shrink performance.
• Review department reports and key performance indicators to identify opportunities and areas for improvement.
• Implement strategies to improve profitability while maintaining customer satisfaction.
• Support inventory counts and ensure accurate recordkeeping.

• Maintain compliance with company safety sanitation and operational standards.
• Ensure proper handling storage and care of floral products and related supplies.
• Promote a safe work environment for associates and customers.
• Ensure equipment displays and work areas are maintained in a clean and safe condition.
• Follow all company policies procedures and regulatory requirements.

• High school diploma or equivalent.
• Previous floral retail or merchandising experience required.
• Prior supervisory or management experience preferred.
• Strong customer service and interpersonal skills.
• Ability to organize prioritize and manage multiple tasks effectively.
• Ability to work flexible schedules including evenings weekends and holidays.

• Ability to stand walk bend reach and perform repetitive tasks for extended periods.
• Ability to lift and carry products weighing up to 50 pounds regularly and more with assistance when necessary.
• Ability to work in refrigerated environments and around floral processing equipment.
• Ability to safely handle floral tools supplies and merchandise.

• Leadership and team development
• Customer focus
• Merchandising and visual presentation
• Sales and financial acumen
• Inventory management
• Communication and collaboration
• Creativity and attention to detail
• Problem-solving and decision-making
• Organization and accountability

The Floral Manager plays a vital role in delivering an exceptional customer experience by maintaining beautiful high-quality floral presentations developing a strong team and driving department sales profitability and operational excellence.