Fitness Sales & Training Director

Fitness Sales & Training Director
Anytime Fitness Encinitas
Full Time Leadership Position

About Us
Anytime Fitness Encinitas is a results driven coaching facility focused on structured goal setting measurable progress and long term client success. We are transitioning from traditional personal training to a high accountability coaching model that includes 30 60 90 day planning body composition tracking assisted stretch integration and performance based programming.

We are looking for a Training Manager to lead our coaching department drive revenue growth develop our trainers and stretch therapists and ensure every client is working toward a clearly defined goal.

Position Overview
The Training Manager is responsible for overseeing all personal trainers and stretch therapists while actively contributing to department revenue. This role blends leadership sales systems management and coaching excellence.

You will set the standard for professionalism accountability and client experience on the training floor.

Primary Responsibilities

Leadership and Team Development
Manage and mentor all trainers and stretch therapists
Conduct weekly one on one meetings with coaches
Lead monthly coaching education workshops
Ensure every client has a documented 30 60 and 90 day plan
Enforce use of logbooks and structured programming systems
Oversee onboarding and development of new coaches
Maintain strong culture aligned with Coach Care Connect values

Sales and Revenue Growth
Conduct fitness consultations and close training packages
Train coaches in consultative selling and client enrollment
Monitor and improve personal training and stretch revenue
Track KPIs including sessions serviced average ticket and retention
Work directly with ownership to hit quarterly and yearly revenue goals

Client Experience and Retention
Ensure mandatory body scans every 60 days
Review client progress reports and performance metrics
Address client concerns and prevent cancellations
Maintain high standards of service and professionalism

Operations and Systems
Maintain training floor organization and safety
Manage scheduling and capacity planning
Collaborate with special population and adaptive training initiatives
Support SDRC and other community partnerships

Qualifications

Required
Personal Training Certification from a nationally recognized organization
Sales experience with proven ability to close
Leadership or team management experience
Strong communication and organizational skills
KPI driven mindset

Preferred
Degree in Kinesiology Exercise Science or related field
Stretch therapy experience
Experience working with special populations
Experience leading a team of 5 or more coaches

Compensation
Competitive base salary plus performance based incentives. Compensation range typically falls between 60000 and 80000 annually depending on experience with opportunity for commission and department performance bonuses.

What Success Looks Like in 6 Months
Increased training and stretch revenue
All clients on structured 90 day plans
Consistent 60 day body scan completion
Improved client retention
Clear accountability and development for each coach

Who Thrives in This Role
Leaders who lead from the front
Competitive but team oriented individuals
Coaches passionate about long term transformation
Professionals who value structure and accountability
Individuals seeking growth into multi location leadership opportunities

If you are driven organized and passionate about building a high performing coaching department we would love to meet you.