Field Marketing Specialist

BEUMER Group is a third-generation family-owned global leader in intralogistics and material handling. Our North American marketing team supports five lines of business across the United States Canada and Mexico: Logistic Systems Airport Minerals & Mining Product Business and Customer Support.

We are looking for a Field Marketing Specialist to serve as the marketing point of contact for assigned lines of business. This is a campaign ownership role. You will help build the annual marketing plan for your business units work directly with sales leadership to align target accounts and priorities drive the campaign strategy behind our trade shows and customer events and act as the day-to-day contact for your business unit stakeholders.

We are a small team supporting a large region so alongside the business units you own you will step in to support campaigns and events across other parts of the business when the calendar demands it. The right person takes real ownership of their own area and still works as part of one marketing team.

Job Responsibilities:

Campaign planning and execution:

• Help build and maintain the annual marketing plan for your assigned business units aligned to their commercial goals and sales priorities and submit it to the Director of Marketing for approval.
• Define target audiences account lists and segmentation for campaigns working from CRM and market data.
• Translate business unit priorities into campaign briefs and drive them through to execution across email web social and paid channels.
• Review approve and schedule campaign content produced by the marketing team to ensure it is on message on brand and on time.
• Track campaign performance against agreed measures and report results back to business unit leadership.

Content and communications:

• Lead regional content development for your business units: identify the stories worth telling and turn project wins into case studies customer references and campaign material.
• Review and approve social copy press announcements and customer-facing communications for accuracy message and brand before they go out.
• Draft and submit speaking abstracts and conference session proposals and support internal presenters in shaping their content.
• Support media placements with trade and industry publications including contributed articles and editorial calendar planning.
• Brief and direct writers designers and external partners on longer-form assets such as white papers and technical content and review that work for technical accuracy and message.

Trade shows and customer events:

• Own the marketing strategy for trade shows and customer events in your business units: objectives target accounts pre-show campaign on-site messaging and post-show follow-up.
• Partner with sales leadership well ahead of each show to agree on which accounts we are pursuing and what we want them to do next.
• Work alongside our event coordinator who owns logistics vendors and booth execution so that strategy and delivery stay connected.
• Ensure leads captured at events are routed followed up and measured.

Business unit partnership:

• Act as the primary marketing contact for your business units across the Americas.
• Build working relationships with sales and business unit leadership and bring marketing into commercial conversations early rather than at the point of request.
• Manage the marketing budget for your business units as the main point of contact including planning tracking and reconciliation against approved spending.
• Coordinate with our global marketing colleagues to adapt corporate campaigns and assets for the North American market.
• Support campaigns trade shows and customer events for other lines of business as team priorities require.

Campaign operations:

• Build schedule and deploy campaigns in our marketing automation platform including list management and segmentation.
• Maintain accurate campaign and audience data and use our reporting dashboards to monitor pipeline contributions.
• Coordinate external partners for specialist video and copywriting work as needed.

Compensation Range:$85000.00 - $95000.00 Annually. 

The posted salary range reflects the compensation the company reasonably expects to offer for this position. Actual compensation will not be less than the posted minimum and will be based on multiple factors.

Qualifications :

Requirements / Skills / Abilities:

• Bachelors degree in marketing communications business or a related field.
• 3 to 6 years of B2B marketing experience with hands-on responsibility for planning and running campaigns end to end.
• Experience working directly with sales teams and being accountable to commercial stakeholders.
• Demonstrated ownership of trade show or event marketing beyond logistics: strategy targeting and follow-up.
• Working knowledge of a marketing automation platform and a CRM and comfort with audience segmentation and list building.
• Strong writing and editing skills with the judgment to review other peoples copy and give clear constructive direction.
• Ability to get up to speed on technical subject matter quickly enough to review content for accuracy and ask the right questions of engineers and sales.
• Comfort managing a budget tracking spend and working with purchase orders and invoices.
• Ability to prioritize across multiple business units with different rhythms and to work independently while supporting a small team.
• Willingness to travel domestically and occasionally internationally for trade shows and customer events.

Preferred:

• Experience in industrial manufacturing capital equipment logistics or a similarly long and technical sales cycle.
• Familiarity with account-based marketing principles and long-cycle pipeline nurture.
• Experience working with trade media developing case studies or submitting conference speaking abstracts.
• Experience with Marketo or a comparable enterprise automation platform.
• Experience working within a global organization and adapting corporate programs for a regional market.

Additional Information :

BEUMER is an innovative company where every employee is part of the family. Because our employees are our most important asset here are some of benefits we currently offer full-time employees:

• Medical & Dental Premiums: We cover 100% of the premiums for you and your eligible dependents.
• 401(k) with Generous Match: Secure your financial future with our competitive retirement plan.
• Life Insurance / Long Term Disability: Peace of mind for you and your loved ones. Yes we cover that too!
• Ancillary Insurances: Including vision accident and critical illness insurance.                       
• Generous Paid Time Off: Achieve the optimal work-life balance.
• Company Holidays: Enjoy paid time off on designated company holidays including additional flex days for times that matter most!
• Performance-Based Bonus: Eligibility to participate in our Target Agreement Plan for bonus potential.

Equal Opportunity Statement:
BEUMER is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race color creed religion sex (including pregnancy and breastfeeding) gender affectional or sexual orientation gender identity or expression transgender status national origin age ancestry disability (mental or physical) veteran status genetic information atypical hereditary cellular or blood trait marital status civil union status domestic partner status or any other status protected under local state or federal laws - prohibits discrimination harassment and retaliation in all aspects of employment. This commitment applies to recruitment hiring training promotion compensation benefits discipline termination and all other terms and conditions of employment.

By accepting an offer of employment with BEUMER the employee agrees to abide by all policies and practices that promote a workplace free from discrimination and harassment and acknowledges BEUMERS commitment to diversity and inclusion.

Remote Work :

No

Employment Type :

Full-time