Field Marketing and Engagement Intern
Latrobe, PA - USA
Job Summary
Field Marketing and Engagement Intern - Parkhurst Dining
Are you looking for a values-driven environment with opportunities to learn and grow Do you want to join a fun supportive team where you can build lifelong relationships At Parkhurst Dining a brand of Eatn Park Hospitality Group weve been creating smiles since 1949one guest one meal and one team member at a time. Now were searching for a Field Marketing and Engagement Intern to join our team!
Eatn Park Hospitality Group represents a diverse family of brands that span more than a dozen states across more than 150 locations and with nearly 10000 team members. We are a family-owned and operated company with deep roots that inspire our future. Our enduring commitment to our Core Values and our shared purpose to Create a Smile guide and fuel our growth as a group and as individuals.
Purpose:
The Field Marketing and Engagement Intern is a paid internship position that supports the successful Brand Activation and the execution of the field marketing roadmap at their designated account. Though collaboration with the Field Marketing team they create and execute social communication marketing campaigns promotions and interactive events to reach target goals. This position assists the account leader with creative requests and understanding market trends and data to help influence decisions that drive desirable results. This position also promotes engagement with the campus community through digital connections and live events.
Job Responsibilities
Brand Activation
- Partners with Field and Center Marketing partners to activate interactive marketing and promotional activities (pop-ups demos tastings etc.) and successful sales campaigns within a budget.
- Works with on-site management team to develop effective unique marketing campaigns and communications s that meet critical campus community needs.
- Coordinates execution and interaction of social media strategy designed to engage and inform target audiences
- May create physical and digital marketing materials aligned to brand specifications to promote engagement on campus and on social media platforms.
- Uses insights from industry trends and feedback data to influence decisions that will drive targeted outcomes.
Guest Client Community Engagement Support
- Act as a student liaison to various departments and organizations on campus and assists with Dining Committee meetings or regular feedback events to obtain guest insights.
- Contributes to the planning and execution of the accounts participation in campus and community events to promote awareness of dining programs increase auxiliary sales and strengthen brand perception.
- Elevates all client/account risks to Manager and supports mitigation strategies.
- Supports site leader with team member engagement activities that mirror guest engagement to close gaps.
Qualifications
- Current university student pursuing a degree in Marketing Advertising Communications Business Management Hospitality Management or related field
- Excellent written and verbal communication skills with a strong attention to detail and ability to learn and apply new information.
- Ability to manage and prioritize multiple projects in a fast-paced environment.
- Experience utilizing social media sites including Facebook Twitter and Instagram
- Fluent in Microsoft Office Suite and technologically savvy
- Confident with an outgoing upbeat friendly personality
- A demonstrated team player
START DATE & HOURS:
This role is during the school semester. 10-20 hours per week as agreed upon with supervisor carried out over a minimum of two days per week. Schedule is flexible to accommodate class schedules and other on-campus commitments.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. All personnel may be required to perform duties outside of their normal responsibilities from time to time as needed.
Eatn Park Hospitality Group provides equal employment opportunities to all team members and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.
This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Required Experience:
Intern