Family Community Outreach Coordinator

Founded in 2006 Creative Minds International PCS (CMI) is a public charter school serving students in pre-kindergarten through 8th grade in Northeast Washington DC. CMIs mission is to develop globally minded academically excellent students through a rigorous arts-integrated curriculum rooted in community and culture. CMI is committed to serving all families in and outside of Northeast DC and believes that every child deserves access to a high-quality nurturing school environment where they can thrive academically socially and creatively.

POSITION OVERVIEW

CMI is seeking a dynamic community-centered Family & Community Outreach Coordinator to serve as the bridge between CMIs school community and the families and neighborhoods it serves. This role combines strategic communications and marketing with on-the-ground recruitment relationship-building and family engagement support. The ideal candidate brings storytelling instincts social media fluency and the interpersonal warmth to represent CMI authentically in both digital spaces and neighborhood settings.

KEY RESPONSIBILITIES

Family Recruitment & Enrollment Outreach

• Canvass CMIs priority areas including community events rec centers parks daycares and high-traffic locations in Wards 4 and 5 to generate qualified leads per the recruitment plan
• Engage prospective families in compelling conversations about CMIs academic programs school culture and PK3 to 8 model; serve as an on-brand ambassador for CMI
• Staff pop-up tables dismissal windows and neighborhood events; distribute materials and collect parent interest and contact information end to end
• Build relationships with local partners including daycares rec centers and faith and community organizations to keep CMI visible between events
• Guide families through the My School DC lottery process and provide on-the-spot application support to convert interest into submissions
• Conduct phone and text follow-up to confirm lottery submissions verify CMI ranking and nurture leads through to enrollment
• Track contacts and conversions against recruitment targets; report results regularly to inform strategy; use student outcomes and testimonials to address common family questions

Communications & Marketing

• In partnership with the Director Family Engagement & Community Partnerships implement the schools communications strategy across digital and print channels
• Oversee CMIs social media accounts; develop content strategies and monitor engagement to grow CMIs digital presence
• Create update and manage content for the schools website and calendars to ensure it is current engaging and reflective of CMIs mission
• Develop and distribute print and online publications including e-blasts newsletters brochures annual reports appeal letters and marketing materials
• Coordinate production of high-quality marketing materials ensuring brand consistency and alignment with CMIs visual identity
• Monitor and respond to posts on family engagement tools; collect analyze and report on communications and outreach metrics to inform ongoing strategy
• Ensure compliance with the DC Open Meetings Act related to public Board of Trustee meetings

School Community Engagement

• Serve as primary point of contact for families regarding extended day and Global Studio Friday communication including enrollment scheduling and club offerings
• Communicate club offerings sign-ups and schedule changes clearly and proactively ahead of each cycle
• Communicate proactively with families through newsletters updates and direct outreach in collaboration with the Director Family Engagement & Community Partnerships
• Collaborate with the communications team to promote and celebrate Global Studio Friday activities via social media and the weekly newsletter
• Maintain a welcoming responsive presence at daily pick-up and program transitions
• Support the Director Family Engagement & Community Partnerships in coordinating family-facing events orientations and engagement initiatives tied to extended day and Global Studio Friday

Other Duties & Responsibilities

• Lead the planning and execution of family information sessions school readiness workshops and community recruitment events
• Collaborate across teams to identify and elevate CMIs programs partnerships and successes through multiple communication channels
• Provide regular feedback to school leadership to inform ongoing refinement of the recruitment and engagement plan
• Other related duties as assigned

QUALIFICATIONS

Minimum Qualifications

• Bachelors degree in communications marketing public relations education or a related field
• Minimum of three (3) years of relevant professional experience
• Strong writing proofreading and editing skills; an excellent storyteller with knowledge of social media platforms and content strategy best practices
• Proficiency in Microsoft Office Suite Google Suite and web-based applications
• Strong interpersonal skills with the ability to engage diverse families and communities with warmth and authenticity; comfortable working independently and collaboratively
• Organized detail-oriented and able to manage multiple projects simultaneously; ability to maintain confidentiality and exercise discretion in sensitive conversations
• Must meet all employment requirements including a satisfactory background check

Preferred Qualifications

• Bilingual in English and Spanish or Amharic strongly preferred
• Familiarity with Northeast DC communities schools and family networks
• Experience working with diverse families in DC charter or urban education settings; high tolerance for ambiguity during fast-moving recruitment seasons

Knowledge Skills & Abilities

• Deep commitment to CMIs core values and to diversity equity inclusion and belonging
• Demonstrated initiative and creative problem-solving in a fast-paced school environment
• Ability to work both independently and collaboratively meeting deadlines across multiple workstreams
• A genuine belief that all students can succeed and a commitment to expanding access to high-quality education

PHYSICAL REQUIREMENTS

While performing the duties of this job the employee is frequently required to stand walk sit reach and communicate effectively. The employee must be able to lift and move materials as required in the course of community outreach events. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Required Experience:

IC