Executive Vice President, Content Partnerships
Birmingham, MI - USA
Job Summary
At Publicis Collective we know tomorrows challenges wont be solved by todays solutions. Its why we support our teams with the resources and tools they need to continue redefining the future of marketing. Its also why clients rely on us to lead the way in connecting media data technology and teams by what matters most business outcomes.
Publicis Collectives consultative practitioners are catalysts for business growth and innovation were more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of whats possible.
As part of the global Publicis Media network were backed by the power scale and benefits of Publicis Groupe one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different There are three core values at the center of our approach that help us stay ahead curious open and driven.
Curious -A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
Open -We value diverse perspectives and new ways of working.
Driven -We are ambitious rigorousself-disciplined and resilient in our pursuit of excellence.
If youre a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact we want to hear from you.
Lets shape the future together.
We are seeking an Executive Vice President Content Partnerships (EVP) to lead and scale our Content Practice across the agency. This role is responsible for defining the vision commercial model and long-term growth strategy for content as a core driver of business outcomes. The EVP role owns the offerings across our full client roster manage its P&L and is accountable for growing the business both inside existing accounts and through new business wins.
As the senior content leader the EVP will own the full P&L shape the evolution of our offerings and ensure content is fully integrated into client business strategiesnot treated as a standalone capability. This role serves as the primary content voice with clients across Publicis Media and within the agency.
The EVP Content Partnerships reports to the Chief Investment Officer.
Lead the Content Practice
- Set the vision and direction for the Content Practice across all clients spanning content strategy integrated marketing brand partnerships influencer and original IP.
- Own and operate Content P&L accountability including revenue growth margin staffing and utilization.
- Build and complete a multi-year roadmap that defines where the practice is going and how it will win in market.
- Make clear investment decisionswhere to double down where to streamline and where to build new capabilities.
- Hire develop and retain top talent. Design and scalre the content practice including org structure succession planning and career pathways.
- Ensure content is fully integrated across Collective and the broader Publicis ecosystem operating seamlessly with Investment Strategy Analytics Commerce Cultural Convergence Business Affairs and partners including Apex and PMCI.
Drive Revenue & Growth
- Deliver against annual revenue and growth targets managing the practice with rigorous forecasting pipeline rigor and commercial accountability.
- Unlock incremental growth within existing clients by elevating content as a strategic lever and expanding content-led solutions.
- Build and sell new partnership and sponsorship franchises across the roster original programming sports and entertainment IP talent deals event properties in close partnership with Apex and PMCI.
- Play a critical role in new businessshaping pitch strategy leading content narratives in RFPs and positioning the practice as a key differentiator.
- Define how content is packaged sold and priced to simplify adoption for clients and enable teams to sell with clarity and confidence.
Lead the Work & Thought Leadership
- Serve as the agencys senior voice on content across linear streaming social digital and whats coming next.
- Set a point of view on where and how our clients should show up in content by category channel and cultural moment.
- Act as a senior escalation point on complex high-impact engagements.
- Partner closely with Global Client Leads and senior client collaborators to embed content into broader marketing and business strategies not just bolted onto their media plan.
Act as the Face of the Practice
- Own the senior relationships across networks platforms leagues IP holders talent agencies and producers. You should be one of the first calls when something new is being put together.
- Represent the agency at upfronts industry events panels and in the trade press.
- Anticipate shifts in the content and partnership landscapeemerging formats platforms and deal structuresand translate them into actionable offerings.
- Position the agency as a market leader in content and partnerships through thought leadership and external presence.
- 18 years of experience across content integrated marketing brand partnerships or media. Time on both the agency side and the content/media-entity side is a plus.
- Experience running a practice P&L and/or business unit. Real ownership of revenue margin and headcount.
- A track record of building and selling content sponsorship and partnership programs at scale with real relationships across networks platforms IP holders and talent.
- Commercial fluency: agency economics pricing staff planning pipeline management pitch leadership.
- Senior client relationships that have lasted and generated business.
- Ability to walk into a room of CMOs or industry peers and hold your own.
- A reputation for hiring and developing strong talent.
- Comfort and experience working in a matrixed holding-company environment
- Ability to set direction without waiting for it.
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
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Required Experience:
Senior Exec
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more