Executive Director, Marketing Women's Health and Reproductive Genetics Segment
Durham, NC - USA
Job Summary
Labcorp is a global leader in laboratory services providing the insights and answers that help healthcare providers patients researchers pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science data technology and laboratory network we advance diagnostics accelerate innovation and help address some of the worlds most important health challenges. As we shape the future of healthcare we are leveraging advanced technologies intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise youll have the opportunity to do meaningful work grow your career and make a real impact on peoples health around the world. Together were improving health and improving lives.
Labcorp is seeking an Executive Director Marketing Womens Health and Reproductive Genetics Segment to join our team.
Responsibilities:
- Lead portfolio strategy vision and multi-year priorities integrating product management and portfolio marketing strategies into a unified growth plan.
- Serve as an internal and external leader for the portfolio working closely with R&D Operations Market Access Legal Regulatory Finance Sales and Communications.
- Establish governance for financial targets portfolio strategy lifecycle decisions investment allocation and roadmap prioritization across therapeutic areas and product lines.
- Set the overarching portfolio marketing vision ensuring strategies reflect deep customer insight clinical workflows and competitive trends.
- Oversee development of unified positioning messaging narrative frameworks and value propositions across provider biopharma and health systems customer segments.
- Lead and support the portfolio thought-leadership strategy including research commissioning clinical insight reports and KOL strategies.
- Provide direction for integrated campaigns content strategy sales enablement tools and GTM activation across digital PR social and field channels.
- Oversee all stages of the product development process from concept to production by leading product managers and working cross functionally with other departments.
- Oversee end-to-end product lifecycle strategy prioritization including concept development business cases forecasting and roadmap approval.
- Ensure lifecycle plans incorporate scientific regulatory operational and market access considerations and align with enterprise investment priorities.
- Provide oversight for launch readiness pricing and positioning and cross-functional execution for new product introductions and acquisitions.
- Identify opportunities to improve profitability through margin improvement of current portfolio or through external opportunities to buy build or partner on products/services to enhance our portfolio offering and right to win in the market.
- Oversee portfolio-level insight generation and competitive intelligence integrating inputs from Product Management Solutions Marketing Market Insights Sales and Customer Marketing.
- Establish unified dashboards and KPIs for portfolio health marketing effectiveness product performance customer feedback and commercial outcomes.
- Synthesize insights to identify opportunities risks and strategic priorities present findings and recommendations to senior leadership.
- Partner with Sales leadership to define commercial priorities revenue acceleration strategies and field enablement requirements.
- Approve sales enablement messaging tools objection handling workflow explainers competitive materials and training priorities.
- Ensure integrated GTM execution across launches campaigns and portfolio initiatives spanning Product Management Solutions Marketing Sales Customer Marketing Communications and Field Activation.
- Own budget management and drive disciplined resource allocation across lifecycle projects marketing initiatives and operational needs.
- Set revenue goals and financial targets and ensure investments align with strategic priorities and deliver measurable ROI.
- Monitor financial operational and commercial performance adjusting plans as needed to achieve growth and margin goals.
- Lead mentor and develop talent across Product Management and Solutions Marketing to develop leadership capability across the team.
- Oversee team design talent strategy capacity planning and succession planning across both functions.
- Foster a culture of accountability innovation strategic clarity customer centricity and cross-functional partnership.
- Use AI to accelerate and strengthen the Executive Directors own workflow and the segment teams execution
- Strengthen decision enablement with AI-synthesized evidence
- Improve cross-department information flow with AI-enabled shared intelligence
- Create consistency across supporting roles with AI-standardized artifacts and agents
Minimum Qualifications:
- Bachelors degree.
- 12 or more years experience in Marketing Product or Strategy healthcare leadership roles.
- 10 or more years experience in Womens Health.
Preferred Qualifications:
- Advanced degree (MS MPH MBA or PhD).
- 5 or more years experience working in a healthcare matrixed organization with multiple stakeholders.
Additional Job Standards:
- Experience in diagnostics pharmaceuticals or life sciences.
- Finance Forecasting & Pricing experience.
- Proven leadership of large cross functional teams.
- Demonstrated ability to influence senior executives.
- Experience with diagnostics commercialization and regulatory pathways.
- Experience with market access/payor policies for diagnostics.
- Experience applying AI to accelerate portfolio and marketing leadership workflows including positioning and narrative drafting competitive and KOL monitoring dashboard commentary and governance briefing preparation with clear judgment about where AI adds value and where human expertise must lead.
- Comfort configuring prompting and maintaining purpose-built AI agents or assistants for recurring segment-team workflows including setting guardrails reviewing outputs and keeping a human accountable for every recommendation.
- Demonstrated ability to use AI-synthesized market customer competitive and portfolio intelligence to strengthen strategic and investment decisions and cross-functional alignment while treating AI output as a contributor to never the source of strategy.
- Experience using AI to standardize artifacts terminology and handoffs across adjacent marketing disciplines (Product Management Portfolio Marketing Customer Marketing) to support consistent cross-team execution at scale.
- Some travel is required up to 20% of time per month.
Skills and Competencies:
- People leadership and performance management
- Strategic thinking
- Cross-functional leadership
- Understanding of product lifecycle management & commercialization
- Understanding of diagnostics business or proficiency in Healthcare/Life science landscape
- Stakeholder influence
- Competitive insight
- Executive presence and influence
- Strategic and enterprise-wide thinking
- Cross functional leadership
- Financial and business acumen
- Market and clinical insight
- Change leadership
- External partnership development
About the Role
As the leader in global diagnostic services Labcorps mission is to improve health and improve lives. Diagnostic Marketing serves as a critical commercial business partner across the company to support expanding access to innovative products and services strengthening Labcorp brand leadership in specialized testing leveraging digital technology to improve effectiveness and prioritizing customer experience and engagement to drive long-term value for the company.
Within Diagnostic Marketing the Executive Director Segment Leader shapes the vision and growth strategy for Labcorps diagnostic portfolio and services for Womens Health across the whole continuum of care (wellness/fertility/pregnancy/menopause). This leader is accountable for portfolio strategy and performance bringing together strong commercial discipline deep clinical and scientific acumen and exceptional communication skills to unlock value for customers and accelerate enterprise impact.
The Executive Director leverages AI as an embedded enabler of this leadership work accelerating analysis content and cross-functional coordination so that the leaders clinical and scientific judgment commercial discipline and strategic vision remain the foundation of every decision. AI in this role supports four modes of working: day-to-day workflow support (streamlining reviews briefs governance cycles and reporting) content acceleration (drafting and refining positioning narratives thought-leadership inputs and executive summaries) decision enablement (synthesizing market customer competitive and portfolio signals into governance-ready evidence) and building or maintaining AI agents (configuring and stewarding purpose-built assistants that make recurring portfolio and marketing workflows repeatable across the segment team). AI is never the source of subject-matter authority or the basis of strategy; it strengthens and scales the leaders expertise and the teams execution.
The candidate must reside in the Boston MA; Madison WI; San Diego CA; or Durham/Burlington NC areas located near a Labcorp hub. Applicants who live within 35 miles of either the Burlington NC or Durham NC location will follow a hybrid schedule which includes a minimum of three in-office days per week at an assigned location either Burlington or Durham supporting both collaboration and flexibility.
Application Window: Application window will close on October 31 2026.
Pay Range: $200000 - $220000 annually annual bonus and equity eligibility.
All job offers will bebased on a candidates skills and prior relevant experience applicabledegrees/certificationsas well as internal equity and market data. The position is also eligible for an annual bonus under the Labcorp Bonus are payable based on corporate and/or business segment performance and are subject to individual performance modifiers. Compensation may also include discretionary short- and long-term incentive packages.
Benefits:Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical Dental Vision Life STD/LTD 401(k) Paid Time Off (PTO) or Flexible Time Off (FTO) Tuition Reimbursement and Employee Stock Purchase regularly scheduled to work less than 20 hours Casual Intern and Temporary employees are only eligible to participate in the 401(k) who are regularly scheduled toworka 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information pleaseclick here.
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Labcorp is proud to be an Equal Opportunity Employer:
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race religion color national origin sex (including pregnancy childbirth or related medical conditions) family or parental status marital civil union or domestic partnership status sexual orientation gender identity gender expression personal appearance age veteran status disability genetic information or any other legally protected characteristic. Additionally all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
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Director
About Company
Labcorp helps patients, providers, organizations, and biopharma companies to guide vital healthcare decisions each and every day.