Executive Director, Digital Marketing Platforms

Job Description

As our company accelerates its adoption of artificial intelligence we are evolving into an organization powered by intelligent products agentic workflows and agile teams. To deliver measurable business value we are modernizing the digital marketing ecosystem that connects customer knowledge journey orchestration personalization and channel activation to create relevant compliant and measurable customer experiences at scale.

The Executive Director Digital Marketing Platforms is a senior leadership role within Digital Human Health (DHH) / Digital Content & Customer Experience Capabilities (DCCE) team. This leader will define the product strategy and lead the portfolio of digital marketing platforms and capabilities spanning customer experience orchestration and digital channel operations.

Operating at a high level of complexity and cross-functional impact this leader will connect data orchestration and digital channels into an integrated AI-ready product ecosystem. You will drive major technology investment decisions and champion enterprise-wide transformations across key strategic programs specifically our AI Acceleration efforts.

Responsibilities

Define and drive the enterprise product strategy for Digital Marketing Platforms translating customer and business needs into an integrated roadmap across Customer Experience Orchestration and Digital Channel Operations.

Set strategic direction for the evolution of customer experience orchestration capabilities including customer engagement profiles identity resolution and authentication consent and preference management segmentation and targeting marketing journey management experience orchestration and content personalization.

Drive cross-functional alignment across business engagement product management architecture engineering analytics and data teams to ensure integrated delivery of customer experience capabilities.

Enable connected customer experiences across web email messaging social third-party platforms and emerging digital touchpoints adhering to global standards and market requirements.

Lead modernization consolidation and integration of the marketing technology ecosystem reducing fragmentation and enabling scalable interoperability across customer data orchestration personalization content and activation platforms.

Lead the operating model and governance approach for broader Adobe stack evolution relevant to this scope including scalable role design access models enablement and cross-product administration as capabilities expand across Adobe platform.

Monitor the evolution of AI customer engagement and marketing technology trendsand translate emerging capabilities into strategic recommendations for how our platforms operating model and solutions should evolve to deliver greater business value scalability and customer impact.

Provide thought leadership on how advances in AI agentic workflows and connected platform capabilities should inform product direction roadmap priorities and enterprise solution design across customer intelligence orchestration and measurement.

Shape long-term investment priorities roadmap tradeoffs and resource strategy for the product line ensuring alignment to enterprise priorities and measurable business outcomes.

Partner with senior executives and enterprise stakeholders to translate strategic priorities into an executable scalable roadmap with clear governance adoption and operating discipline.

Lead through multiple layers of leadership and/or through influence across highly matrixed teams while shaping talent strategy leadership capability and organizational readiness for a more AI-enabled and data-driven operating model.

Education Minimum Requirement

Bachelors Degree in Science Technology Marketing Information Systems Business Data & Analytics or related field.

Required Experience and Skills

10 years experience leading enterprise-scale digital data marketing technology or customer engagement product capabilities with measurable business impact.

Deep expertise across digital marketing and customer engagement capabilities including customer identity segmentation and targeting journey orchestration and digital channel activation.

Experience with enterprise marketing technology ecosystems such as Adobe Salesforce and Veeva.

Demonstrated success setting strategy for highly complex cross-functional capability areas with long-term business operational and talent implications.

Strong business and technical acumen across connected commercial platforms data ecosystems and customer engagement capabilities.

Experience leading enterprise transformation operating model redesign and platform modernization in ambiguous fast-evolving environments.

Experience aligning senior stakeholders across multiple functions and influencing strategic decisions on roadmap governance investment and platform adoption.

Strong communication and executive presence with the ability to translate complex concepts into clear strategic decisions for both technical and non-technical leaders.

Preferred Experience and Skills

Advanced degree in Marketing Information Science Business Administration Computer Science Data Science or related field.

Experience in healthcare life sciences or other regulated environments requiring governance privacy consent compliance and auditability by design.

Experience leading enterprise governance and enablement across multi-product platform environments including access roles administration and operating model design.

Required Skills:

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race color age religion sex sexual orientation gender identity national origin protected veteran status disability status or other applicable legally protected a federal contractor we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws visit:

EEOC Know Your Rights

EEOC GINA Supplement

We are proud to be a company that embraces the value of bringing together talented and committed people with diverse experiences perspectives skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas broad experiences backgrounds and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one anothers thinking and approach problems collectively.

Learn more about your rights including under California Colorado and other US State Acts

The salary range for this role is

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employees position within the salary range will be based on several factors including but not limited to relevant education qualifications certifications experience skills geographic location government requirements and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive if applicable.

We offer a comprehensive package of benefits. Available benefits include medical dental vision healthcare and other insurance benefits (for employee and family) retirement benefits including 401(k) paid holidays vacation and compassionate and sick days. More information about benefits is available at can apply for this role through (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only:We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only:We will consider for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully
Merck & Co. Inc. Rahway NJ USA also known as Merck Sharp & Dohme LLC Rahway NJ USA does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place introductions are position specific. Please no phone calls or emails.

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Job Posting End Date:

*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.