Epsilon & LiveRamp Data Platforms

Epsilon & LiveRamp Data Platforms

Job SummaryWe are seeking an Associate with strong working knowledge of both Epsilon and LiveRamp data platforms to help client organizations evaluate design and optimize their customer data and audience strategies.

Key ResponsibilitiesDevelop a strong understanding of both Epsilon and LiveRamp platforms including their data audience identity activation and measurement Epsilon and LiveRamp based on:Data availability and qualityAudience segmentation capabilitiesIdentity resolution and matchingFirst-party data onboardingAudience activationMeasurement and analyticsIntegration with the clients existing technology ecosystemData governance privacy and compliance requirementsCost scalability and operational complexityWork with client stakeholders to understand their business objectives customer-data strategy marketing use cases and technology business requirements into platform capabilities and recommend appropriate in client discussions workshops discovery sessions and solution Epsilon vs. LiveRamp capability assessments fit-gap analyses and with technical teams to understand data flows integrations APIs data feeds and downstream activation opportunities where Epsilon and LiveRamp can complement each other rather than treating them as mutually exclusive proof-of-concept and pilot initiatives to validate platform findings and recommendations to business and technology current on changes to both platforms and the broader identity audience AdTech and customer-data SkillsStrong hands-on or functional knowledge of both Epsilon and of customer data identity audience management and data to perform platform comparison and fit-gap analytical and problem-solving to translate business requirements into technology/data-platform of first-party second-party and third-party of identity resolution audience matching segmentation and knowledge of SQL and data client-facing communication and presentation to work across business marketing data and technology teams.