Enterprise Integrated Campaign Manager

Anthropics mission is to create reliable interpretable and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers engineers policy experts and business leaders working together to build beneficial AI systems.

Anthropic is seeking an Enterprise Integrated Campaign Manager to design orchestrate scale and measure integrated marketing campaigns that support our Enterprise business priorities and drive demand adoption and expansion across our most strategic customer segments. As a key member of our marketing organization youll build the campaign frameworks and cross-channel motions that connect our content physical events digital programs and account-based efforts into cohesive journeys that move enterprise buyers from awareness to activation.

This role requires a sophisticated understanding of B2B marketing with demonstrated success in integrated campaign strategy and execution across the full customer lifecycle. Youll develop and execute comprehensive campaign strategies in partnership with Sales Field Marketing Product Marketing Partner Marketing and Digital teams creating compelling programs and flywheel motions that empower the Enterprise Sales team to achieve their pipeline and revenue targets.

Enterprise represents one of our largest growth opportunities and our most nuanced challenge a segment where long sales cycles complex buying committees and industry-specific requirements demand campaigns that are deeply orchestrated rather than one-size-fits-all. Youll work closely with Product and Field Marketing the broader Integrated Campaigns team and cross-functional partners to ensure campaigns directly support demand generation customer adoption and strategic account expansion.

• Design and lead integrated campaigns across customer segments establishing scalable frameworks and processes that connect digital events content and ABM channels into cohesive buyer journeys

• Drive full-funnel campaign initiatives across core Enterprise priorities industries and segments adapting strategies for diverse buying committees and enterprise purchasing behaviors

• Create and implement campaign programs including thought leadership moments digital nurture streams webinar series executive engagement programs and ABM activations

• Partner closely with Field Marketing to align campaign programs with territory and account-specific goals that directly achieve pipeline adoption and expansion targets

• Optimizing programs to measurement frameworks including lead scoring attribution models and ROI reporting to demonstrate campaign impact on demand adoption and revenue

• Collaborate with global Marketing teams to ensure Enterprise campaigns align with company-wide strategy while meeting segment- and industry-specific needs

• Coordinate with Product Marketing and Solutions Marketing to ensure consistent messaging and positioning across all campaign touchpoints

• Manage campaign resources including agency partners vendors and internal creative and content teams to deliver programs on time and on budget

• Build and manage campaign budgets with strong financial discipline and ROI focus

• Drive continuous improvement through post-campaign analysis stakeholder feedback and data-driven optimization

• Demonstrate deep understanding of B2B enterprise sales cycles and buying processes - experience working within software companies is required for this position

• Have a track record of successfully building and scaling integrated campaign programs that span digital events content and ABM channels

• Have strong analytical skills and a data-driven approach to campaign optimization and attribution

• Have demonstrated success in contributing to significant demand adoption and revenue goals through integrated marketing initiatives

• Are a proven self-starter who can build and run sophisticated programs with small teams in fast-paced startup environments

• Have strong project management skills with experience managing complex multi-channel campaigns simultaneously

• Possess strong budgeting and financial management capabilities with experience managing substantial campaign budgets

• Excel at cross-functional collaboration particularly with sales teams agency partners and executive stakeholders

• Are comfortable with ambiguity and thrive in fast-paced evolving environments with a bias for thoughtful action

• Have 10 years of B2B enterprise marketing experience with blended expertise in integrated campaigns account-based marketing and demand generation

• Have experience marketing AI/ML or complex technical products to enterprise customers

• Have experience building and leading integrated campaign or demand generation teams

• Have deep knowledge of account-based marketing (ABM) strategies and execution including platforms such as 6sense or Demandbase

• Have experience at high-growth technology companies such as Stripe AWS Okta Snowflake or Workday

• Have experience developing industry- or segment-specific campaign motions for regulated or vertical markets

• Have experience managing and directing agency partners to extend internal team capacity

• Have marketing automation and campaign operations fluency (e.g. Marketo Salesforce) with an understanding of lead lifecycle management

• Have international campaign experience and an understanding of how to localize enterprise programs across regions

Role-specific policy: For this role we expect staff to be able to work from our San Francisco or New York office at least once a month for cross-functional stakeholder engagement. Additionally this role will require up to 40% travel for events and customer engagements.

Deadline to apply: None. Applications will be reviewed on a rolling basis.

Minimum education: Bachelors degree or an equivalent combination of education training and/or experience

Required field of study:A field relevant to the role as demonstrated through coursework training or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently we expect all staff to be in one of our offices at least 25% of the time. However some roles may require more time in our offices.

Visa sponsorship:We do sponsor visas! However we arent able to successfully sponsor visas for every role and every candidate. But if we make you an offer we will make every reasonable effort to get you a visa and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy so we urge you not to exclude yourself prematurely and to submit an application if youre interested in this work. We think AI systems like the ones were building have enormous social and ethical implications. We think this makes representation even more important and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams remember that Anthropic recruiters only contact you some cases we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money fees or banking information before your first day. If youre ever unsure about a communication dont click any linksvisit for confirmed position openings.

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact advancing our long-term goals of steerable trustworthy AI rather than work on smaller and more specific puzzles. We view AI research as an empirical science which has as much in common with physics and biology as with traditional efforts in computer science. Were an extremely collaborative group and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic including: GPT-3 Circuit-Based Interpretability Multimodal Neurons Scaling Laws AI & Compute Concrete Problems in AI Safety and Learning from Human Preferences.

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits optional equity donation matching generous vacation and parental leave flexible working hours and a lovely office space in which to collaborate with colleagues. Guidance on Candidates AI Usage:Learn aboutour policy for using AI in our application process.