Email Marketing Manager Hubspot

About the role

Were looking for a detail-obsessed email marketer to own hands-on execution of a high-volume fall email program in HubSpot. Youll partner with a full-time Email Strategist who sets strategy and targeting while you build QA schedule and send. Email is the main channel for re-engaging and onboarding customers of two SaaS products for political campaigns so on-time error-free sends matter.

Volume peaks through Election Day and send dates are fixed. Youll need to work quickly and independently keep the send calendar on track and catch issues before they go out.
 

What youll do

• Build QA and schedule activation sends in HubSpot including conversion texting (10DLC) registration GOTV and early-voting campaigns.
• Build and maintain automated triggered flows including drop-off recovery and onboarding nurtures that guide new signups to a published campaign website.
• Execute election-timed sends across customer audiences in the final stretch before Election Day.
• Build and maintain segmented target lists in partnership with the data team.
• Own the fall send calendar QA process and deliverability checks.
• Report on send performance against engagement goals (30% open rate 4% click rate) and flag whats working.

Qualifications :

What you bring

• 24 years of hands-on email marketing execution ideally at a SaaS company.
• Strong HubSpot experience: building emails workflows and automations lists and segments.
• A rigorous QA habit: links personalization tokens rendering and audience logic.
• Working knowledge of deliverability best practices.
• Experience managing a high-volume send calendar on tight fixed deadlines.
• Clear communication and the ability to work autonomously with a busy strategist.
• Alignment with the clients mission of supporting Democratic and progressive candidates and causes.

Nice to have

• Basic HTML/CSS for email templates.
• Experience with lifecycle or onboarding programs for a product with a free-to-paid or activation model.
• A/B testing experience on subject lines content and send timing.

Tools: HubSpot

Political experience is not required. A strong SaaS background is preferred.

Additional Information :

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract