E-Commerce Marketing Manager
Cupertino, CA - USA
Job Summary
The Apple Pay Partner Marketing team is looking for a strategic marketing lead to own campaign ideation partner strategy and cross-channel execution for Apple Pay marketing team manages diverse partner marketing programs by connecting Apple Pay and Apple Card with brands our customers know and love. You will own the marketing vision and strategic direction of partner campaignsfrom ideation and partner pitching through channel strategy and budget planning. The team is looking for someone who thinks big builds strong partner relationships and brings a data-informed approach to marketing strategy.
Develop and pitch innovative co-marketing campaign concepts to prospective and existing end-to-end campaign strategy including campaign objectives audience messaging and channel partner channel strategy identifying marketing opportunities in partner and present partner pitches that clearly articulate the value of Apple Pay marketing offer structures and identify optimal marketing channels for each Apple Pay marketing and creative production partnering with internal creative teams to develop assets across all touch agency briefing and creative ensuring all partner marketing materials meet Apple brand standards and go through appropriate review partner strategy creative and execution. nDevelop and execute email marketing paid media strategy for partner campaigns working in conjunction with our external media group and data science team including targeting budget allocation and optimization approach across digital functionality testing in Apple and partner environments. nOversee partner creative channels ensuring a high level of execution across all merchant surfaces. nPartner with Data Sciences to define measurement frameworks set KPIs and analyze campaign performance to inform future budget forecasting for each campaign performance data into actionable insights and strategic recommendations for partners and internal stakeholders.n
5 years of marketing experience with at least 3 years in partner marketing co-marketing or channel track record of developing and pitching marketing strategies to external managing paid media email and owned channel analytical skills with the ability to translate data into strategic with budget forecasting and financial planning for marketing success working cross-functionally with creative legal data science and product teams.
Outstanding communication and presentation abilities written and verbal to all levels of an organization both internally and externally. nExperience in payments fintech or e-commerce collaboration skills. nFamiliarity with Apple ecosystem marketing negotiating and managing marketing deliverables with external -starting self-motivated self-directed and self-sufficient. nExpertise in problem solving and delivering results in a fast-paced environment.
Required Experience:
Manager
About Company
Ask Siri to name the most successful company in the world and it might respond: Apple. And it's not just out of familial pride. Apple consistently ranks highly in profit, revenue, market capitalization, and consumer cachet. In 2018, the company became the first reach a trillion dollar ... View more