E-Commerce Marketing Manager

About the Role:

The E-Commerce Marketing Manager is responsible for driving digital growth optimizing online sales channels and enhancing the customer experience across multiple e-commerce platforms. This role combines digital marketing e-commerce strategy website optimization marketplace management and cross-functional collaboration to support scalable business growth. The ideal candidate has experience managing direct-to-consumer (DTC) e-commerce operations executing data-driven marketing campaigns and partnering with technical teams to deliver high-performing digital commerce solutions.

Responsibilities:

• Develop and execute comprehensive e-commerce marketing strategies to increase online revenue customer acquisition and customer retention across multiple digital channels.
• Manage product catalogs product listings SEO optimization merchandising and digital content across platforms including Shopify Amazon and other online marketplaces.
• Oversee website enhancements platform integrations user experience improvements and ongoing optimization initiatives to maximize conversion rates and online performance.
• Plan launch and optimize digital marketing campaigns across paid search Google Ads Meta Ads email marketing social media and other performance marketing channels.
• Analyze website traffic campaign performance customer behavior and key performance indicators using analytics tools to identify opportunities for continuous improvement.
• Lead A/B testing initiatives promotional campaigns personalization strategies and customer lifecycle marketing programs to improve engagement and conversion.
• Collaborate with manufacturing inventory operations fulfillment and logistics teams to ensure accurate product availability efficient order processing and an exceptional customer experience from purchase through delivery.
• Partner with developers designers and cross-functional stakeholders to define website functionality integrations APIs data architecture and digital commerce enhancements.
• Evaluate and recommend e-commerce technologies applications and digital solutions that improve operational efficiency scalability and customer experience.
• Serve as a strategic advisor by aligning digital commerce initiatives with business objectives revenue growth and long-term e-commerce strategy.

Qualifications:

• Bachelors degree in Marketing Business E-Commerce Digital Marketing Communications or a related field or equivalent professional experience.
• Three or more years of experience in e-commerce marketing digital marketing or online marketplace management.
• Hands-on experience managing Shopify Amazon Seller Central or similar e-commerce platforms and marketplace ecosystems.
• Strong knowledge of SEO SEM Google Ads Meta Ads Manager email marketing platforms such as Klaviyo and digital analytics tools including Google Analytics.
• Experience managing product information inventory synchronization product lifecycle management and online merchandising.
• Strong understanding of website optimization conversion rate optimization customer journey mapping and user experience best practices.
• Ability to interpret data build reports monitor key performance indicators and make data-driven business decisions.
• Experience collaborating with software developers and technical teams on APIs integrations custom functionality web technologies and digital infrastructure.
• Excellent project management communication organizational and stakeholder management skills.
• Self-motivated professional with strong analytical thinking problem-solving abilities and a passion for continuous improvement.

Desired Qualifications:

• Experience within manufacturing fulfillment distribution supply chain or logistics environments.
• Knowledge of customer relationship management (CRM) platforms marketing automation and customer retention strategies.
• Experience with omnichannel commerce direct-to-consumer (DTC) business models and multi-marketplace selling.
• Familiarity with ERP systems inventory management software and fulfillment technology integrations.
• Experience developing long-term digital growth strategies technology roadmaps and scalable e-commerce solutions.
• Professional certifications in Google Ads Google Analytics Shopify Meta or other digital marketing platforms are preferred.