Director, Youtube
Indianapolis, IN - USA
Job Summary
Director YouTube
This is a full-time in-person position located in Indianapolis Indiana. Occasional evening or weekend work may be required to support release schedules and time-sensitive channel issues.
About Us
Audiochuck is a fast-growing dynamic company driven by our mission to tell the right stories in the right ways for the right reasons. Our team is made up of immensely passionate people who love what we do and dont stop until were proud. Excellence is required at Audiochuck. We have a responsibility and privilege to honor the voices of those whose stories we tell.
We approach our content with empathy compassion and a genuine desire to make a difference. Advocacy is an essential part of the Audiochuck culture as we strive to positively impact victims and their families through the use of our time money and resources.
Committed to developing our people and fostering a long-term team of talented media professionals we are seeking a hands-on YouTube leader to build and grow our video audience.
About the Director YouTube
The Director YouTube leads Audiochucks YouTube content operation working hands-on to run daily operations while executing our long-term multi-channel strategy. The role is equal parts editorial and strategy: accountable for day-to-day channel execution the editorial quality of everything published beyond the full episode (Shorts thumbnails titles descriptions and chapters) and the analytics that tell us what is working.
As Audiochuck scales its video audience this role will develop recurring formats that keep viewers coming back experiment with new platform features and use performance data to shape what we make. The Director treats packaging as editorial: a thumbnail and headline are the front page of every video and they must reflect Audiochucks voice tone and standards for ethical true crime storytelling.
The Director builds and owns the annual YouTube operating plan leads the launch of new channels as our slate grows manages the Channel Manager and YouTube Producer and serves as Audiochucks subject-matter expert on YouTube.
This is not a Director of Strategy role. Its a builders job in an organization that is figuring this function out for the first time and youd be the one figuring it out with us.
What Youll Do
Channel Strategy & Execution
Execute and be accountable for delivering on the long-term YouTube channel strategy
Build and own the annual YouTube operating plan including programming slate publishing cadence growth targets and 6- 12- and 18-month benchmarks
Lead planning and business cases for new channel launches and build a repeatable launch playbook as the portfolio grows
Own day-to-day channel execution directing scheduling publishing and platform management
Design structured tests of formats packaging and new YouTube features then scale what works and retire what doesnt
Pilot new video formats series ideas and on-camera talent and coach talent from pilot through ongoing series
Packaging Publishing & Shorts
Own full-episode headlines and thumbnails and approve scheduling and publishing of full episodes
Stay hands-on in packaging including drafting episode video descriptions
Set the Shorts slate decide which episode segments become Shorts and approve clips scripts thumbnails and titles
Be accountable for Shorts production quality and original YouTube Shorts
Hold every video Short and thumbnail to Audiochucks editorial standards before it goes live including factual accuracy captions and an on-brand voice
Audience Growth & Insights
Own audience growth across Audiochucks YouTube channels including organic subscribers returning viewers and watch time
Own channel optimization including playlists end screens cards channel pages and back-catalog optimization
Drive cross-channel promotion and linking across Audiochucks shows and channels
Build the reporting and benchmarks leadership uses to track progress against the operating plan
Share insights with leadership: what the numbers show why it matters and what we should do next
Channel Health Budget & Resources
Monitor copyright claims and work with producers music services and legal to resolve disputes
Consult on post-publication editorial decisions and ensure resulting channel actions are carried out promptly
Manage the YouTube budget including production contractors editing tools and vendors
Lead the evaluation selection and management of YouTube vendors and drive resource planning as the slate grows
Team Leadership & Collaboration
Manage coach and develop the Channel Manager and YouTube Producer while contributing hands-on to daily operations
Build the YouTube team as it scales including hiring onboarding and career development
Partner with producers Publishing Ops and Revenue Ops so video content moves smoothly from edit to publish
Advise show leads and the executive team on YouTube strategy risks and opportunities and keep teams current on platform changes
Manage Audiochucks relationship with YouTube partner managers and represent Audiochuck externally with creators vendors and industry partners
What Success Looks Like
Audiochucks YouTube channels hit their growth benchmarks with organic subscribers returning viewers and watch time trending up across the portfolio
New initiatives launch on schedule and reach their early benchmarks using a launch playbook that makes each launch faster than the last
Output scales without sacrificing editorial quality and every video Short and thumbnail meets Audiochucks standards for ethical true crime storytelling
Content teams know how to make content that performs on YouTube
Leadership has a clear data-backed view of whats working and what comes next
What Youll Bring to the Table
8 years of experience growing and running YouTube channels at a publisher newsroom podcast network or other content company
4 years of people management experience ideally building or scaling a team
A track record of programming and packaging a high-volume channel slate that reaches millions of viewers and of launching new channels or shows on YouTube
Experience owning a budget managing vendors and contractors and presenting strategy and results to C-suite leadership
Expert knowledge of YouTube discovery (recommendations search and browse) and how packaging pacing and publishing cadence drive audience growth
Fluency in YouTube Studio analytics including retention curves CTR average view duration and traffic sources and the judgment to act on what the data shows
Hands-on experience with Shorts Community posts Content ID copyright disputes and YouTube monetization
Sharp editorial instincts and a clean writing style with examples of titles and thumbnails that won clicks without sacrificing a brands credibility
Comfort reviewing and making light edits in Adobe Premiere Pro DaVinci Resolve or comparable software
Proven ability to lead cross-functionally while holding a high bar on quality and owning audience growth goals
Preferred
Bachelors degree in Journalism Media Production Communications or a related field or equivalent professional experience
Experience in true crime investigative journalism or video podcasting
Experience developing on-camera talent for YouTube
Familiarity with ethical reporting standards for sensitive subject matter including victims and families
What Audiochuck Will Bring to the Table
Commitment to intentional leadership development
Dedication to company culture and promoting mental health
A collaborative and passionate team aligned around advocacy and impact
Opportunity to build Audiochucks YouTube function from the ground up
Comprehensive medical dental and vision coverage
401(k) retirement plan with employer match
Generous paid time off
Paid parental leave
Team events and company-sponsored activities
Audiochuck is an equal opportunity employer. We welcome applicants of all backgrounds and make employment decisions without regard to race color religion sex sexual orientation gender identity national origin age disability veteran status or any other protected characteristic.
If you need a reasonable accommodation at any point during the application or interview process please contact
Required Experience:
Director