Director TVAD YouTube Strategy

Director TV & Audio (TVAD) YouTube Strategy

Location: Remote
Schedule: 40 hours/week; CST working hours preferred
Duration: 3 month contract with potential to extend
Start Date: ASAP
Pay Rate: $70$72/hr W2
Benefits:Eligible for Health Dental Vision 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship.

We are seeking an experienced Director TV & Audio (TVAD) to serve as a senior strategic and client-facing lead across YouTube and broader digital video initiatives. This role is heavily focused on YouTube strategy requiring someone who understands the platform end-to-end and can translate complex campaign data into clear actionable recommendations for clients.

The ideal candidate has deep hands-on experience across the full YouTube lifecycle including planning buying/activation optimization measurement reporting and strategic recommendations. This is not simply a media buying or activation role; this person will own the strategic POV lead client conversations and use performance data to guide future media decisions.

• Lead YouTube strategy and client relationships across multiple workstreams with YouTube representing approximately 6065% of the role.

• Own the full YouTube lifecycle including planning buying/activation strategy optimization measurement reporting and recommendations.

• Develop strategies across YouTube Demand Gen Shorts long-form video non-skippable video and evergreen campaigns.

• Lead weekly client performance conversations and clearly communicate what is happening why it matters and what should change.

• Analyze campaign and dashboard data to identify trends opportunities and actionable recommendations that improve business outcomes.

• Build and present executive-level performance decks that simplify complex media data into clear stories and recommendations.

• Partner directly with Google representatives clients internal strategists creative teams and channel teams.

• Provide strategic guidance across DV360 online video (OLV) display and programmatic media.

• Develop a strong point of view around both upper-funnel awareness and lower-funnel conversion strategies.

• Guide clients on measurement approaches including Brand Lift Search Lift incrementality CPA CAC conversions and ROI.

• Collaborate with creative teams to ensure video and display assets are aligned with platform behavior and campaign objectives.

• Navigate complex stakeholder relationships while maintaining ownership of the overall media strategy and client conversation.

• Approximately 78 years of relevant digital media experience with depth and quality of experience prioritized over an exact number of years.

• Deep hands-on YouTube advertising expertise across planning activation optimization measurement reporting and strategy.

• Strong understanding of YouTube formats bidding models audiences Demand Gen Shorts long-form video and non-skippable video.

• Experience with Google Ads and the broader Google advertising ecosystem.

• Working knowledge of DV360 and the ability to confidently discuss the platform with clients and Google representatives.

• Strong understanding of OLV display and programmatic media; audio experience is a plus.

• Experience developing and evaluating full-funnel media strategies from brand awareness through conversion.

• Strong measurement background including experience with Brand Lift Search Lift incrementality and business/ROI measurement.

• Proven experience managing large-scale and/or evergreen media programs and budgets.

• Experience building and presenting performance reporting and recommendations to senior client stakeholders and executives.

• Exceptional client communication presentation and strategic storytelling skills.

• Ability to quickly interpret performance data and turn findings into a clear strategic POV.

• Comfortable working cross-functionally with clients platform partners strategists creative teams and other media channel teams.