Director, Strategy

Strategic Leadership & Media Planning

• Lead the development of audience-centric insight-driven media strategies across HCP DTC Payer and other healthcare audiences.

• Oversee the strategic direction channel architecture and budget allocation across assigned accounts.

• Translate businessobjectives market dynamics customer insights and performance data into actionable media recommendations.

• Guide teams through annual planning tactical planning optimization and measurement processes.

• Ensure media strategies align with broader brand marketing and businessobjectives.

• Partner with analytics investment activation and client engagement teams to deliver integrated solutions.

• Identifyopportunities to introduce innovative media approaches emerging channels and evolving healthcare marketing trends.

• Contribute strategicexpertiseto new business opportunities pitches and agency initiatives.

Client Leadership

• Build andmaintainstrong relationships with key client stakeholders.

• Serve as a strategic consultant helping clients navigate complex marketing challenges and opportunities.

• Present media recommendations strategic rationale and performance insights with confidence and clarity.

• Anticipate client needs and proactively provide solutions that support business growth.

• Demonstrate a deep understanding of clients brands competitive landscape customer journeys and market dynamics.

• Elevate the quality and strategic rigor of all client-facing deliverables.

Team Leadership & Talent Development

• Lead mentor and develop Strategy team members across assigned accounts.

• Foster a collaborative inclusive and high-performing team environment.

• Provide ongoing coaching performance feedback and career development support.

• Ensure team members are trainedonagency processes planning frameworks and media tools.

• Support onboarding and integration of new hires.

• Participate in performance management goal setting and talent review processes.

• Help recruit interview andretaintop strategic talent.

Cross-Functional Collaboration

• Partner closely with Client Engagement Analytics Investment Activation and Creative teams to deliver integrated client solutions.

• Align stakeholders around strategic recommendations and account priorities.

• Represent media strategy perspectives in internal and external meetings.

• Helpestablishprocesses that improve efficiency quality and collaboration across teams.

• Contribute to agency thought leadership and strategic best practices.

Industry & Technical Expertise

• Maintain deepexpertisein pharmaceutical marketing healthcare regulations and evolving media landscapes.

• Stay informed on industry trends emerging technologies consumer behaviors and competitive activity.

• Demonstrateexpertiseacross traditional digital programmatic social search video and omnichannel media strategies.

• Leverage media research audience intelligence measurement and planning tools to inform recommendations.

• Continuously expand knowledge of agency capabilities products and healthcare marketing innovations.

Requirements

• Strong strategic thinking and problem-solving skills.

• Proven ability to lead teams and manage multiple priorities in a fast-paced environment.

• Demonstrated success building relationships with clients internal partners and senior stakeholders.

• Strong presentation communication and storytelling skills.

• Ability to influence decision-making through data insights and strategic recommendations.

• Collaborative leadership style with a commitment to coaching and team development.

• Embodies agency values of Accountability Collaboration Empathy Equanimity Integrity and Respect.

• 6 years of media strategy planning or integrated marketing experience.

• 3 yearsof peoplemanagement experience.

• Pharmaceutical healthcare or life sciences marketing experiencerequired.

• Experience developing omnichannel media strategies across HCP and DTC audiences.

• Strong understanding of media research planning and measurement tools.

• Experience managing multiple brands clients and cross-functional teams.