Director, Social

Zenith is one of Publicis Groupes largest media agencies spanning 95 markets globally with US offices in New York Burbank Chicago Atlanta and Detroit. For more than 30 years we have been at the forefront of media helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning investment and measurement. We also have specialist offerings including content commerce multicultural and future-proofed data capabilities.

The Director Social is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth management retention and satisfaction of these accounts. The Director will be accountable to partner with clients to address measured Media landscape and work with client partners across multiple digital fields to propose and defend media spend across all performance-based marketing channels.

The Director Social will also manage and direct a team of Social Media Managers in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential along with deep experience in online marketing and digital media.

Develops manages and monitors client P&Ls for assigned accounts

Implement well-rounded media planning

Introduces Process Development Input Quality Assurance and Best Practices Input

Works with other department leads to share ideas communicate service offerings and to identify and deliver new solutions for clients

Keeps senior management apprised of key client opportunities potential risks and other key nuances which affect the health of the business

Prepares and presents annual financial plans and human resources plans

Develops and fosters account relationships. Working towards 100% account retention within a defined portfolio of accounts

Develops a complete understanding of each clients goals markets needs and expectations

Works within client relationships to champion initiatives that drive marketing decisions across digital channels

Attends client meetings on ongoing basis interface as needed with executive level and middle management level on client side during meetings and presentations

Advocates across functional areas within client relationships (e.g. IT professionals marketing/product managers Clevel executives) to develop rapport and deliver complex solutions

Communicates and implements a Participation Planning Process or all accounts

Independently leads performance and strategy presentations

Solves client problems and uses conflict management skills within a professional environment Page 2 of 2

Manages strategy development and execution for complex marketing analysis fields such as segmentation attitudinal/motivational analysis concept/copy testing sales forecasting response prediction advertising effectiveness consumer profiling customer profitability analysis (lifetime value) media mix modelling conversion attribution analysis and ROI measurement

Embraces and encourages a culture based on team work collaboration and intellectual curiosity

Motivates leads and manages internal teams working collaboratively to drive programs that meet our clients business objectives

Drives adoption of stated account management best practices through example setting positive reinforcement and behavioral correction

Assists in interviewing hiring training mentoring developing and evaluating team members

Conducts performance reviews and career path plans for direct reports

Establishes expectations and goals for team on performance marketing thought leadership

Provide cross media planning training for their direct reports

Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group

Contributes to blog newsletter training forums and/or task forces

Guide teams in improving performance through advanced optimization capabilities techniques from each platform be SME in AI-enhanced campaign management and optimization capabilities while applying sound strategic judgment

B.A. or B.S. preferably in Marketing/Advertising or related field

8 years of experience working in a Digital Media capacity

Agency experience highly preferred

Knowledge of Digital Media Marketing/Advertising industries highly preferred

Agency experience highly preferred

5 years of experience in online advertising including social display programmatic mobile video or affiliate direct marketing or e-commerce

5 years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations

Deep knowledge of ad serving platforms and online analytic solutions

2 years of demonstrated success in managing and leading people

2- years of digital marketing search engine display programmatic and / or social marketing preferred

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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