DIRECTOR, SOCIAL, INFLUENCERS & COMMUNITY

POSITION SUMMARY

This role is responsible for leading Jack in the Boxs Social Influencer & Community function building a distinctive social presence that strengthens brand relevance sparks cultural conversation deepens fan relationships and brings the brands personality to life. Oversees strategy and execution for organic social influencer and creator marketing community management social listening and social-first content. Partners with Brand Marketing Creative Media & Performance Communications PR & Partnerships Digital & Growth Marketing Insights & Analytics and agency partners to translate integrated marketing ideas into engaging shareable social experiences that invite participation. Leads the team and fosters a culture of speed creativity experimentation cultural fluency sound judgment and a strong focus on the fan community.

KEY DUTIES/RESPONSIBILITIES:

Social Strategy & Brand Presence

Leads the development and execution of Jack in the Boxs organic social strategy across relevant platforms and communities. Defines the role of social within the broader Integrated Communications and Marketing strategy.

Builds a distinctive and recognizable social presence consistent with the Jack in the Box brand personality voice and creative ambition.

Balances major Marketing priorities with always-on entertainment community engagement cultural participation and proactive brand storytelling.

Determines where when and how Jack in the Box should participate in social and cultural conversations.

Maintains an integrated social calendar connected to the broader Marketing calendar while preserving flexibility for real-time opportunities.

Continuously evaluates new platforms formats behaviors communities and emerging social trends.

Social-First Content & Creative

Leads the development of social-first content designed for the behaviors formats and expectations of individual platforms.

Partners closely with Creative and Brand Marketing to translate larger brand ideas into compelling social executions.

Develops original social ideas that can begin in social and extend into broader brand and communications opportunities.

Identifies opportunities to experiment with emerging formats platform features memes trends creators and new forms of storytelling.

Establishes clear creative standards while enabling the organization to move at the speed required by social culture.

Influencer & Creator Marketing

Leads Jack in the Boxs influencer and creator strategy building an ecosystem of creators who can credibly extend the brand into culture and relevant communities.

Develops approaches across creator partnerships product seeding campaign activations always-on creator relationships and emerging talent.

Partners with creators to develop content that feels authentic to their channels while unmistakably delivering the Jack in the Box brand.

Establishes clear objectives briefs deliverables guardrails contracts and measurement standards for creator programs.

Evaluates creator performance and continuously optimizes the mix of creators platforms formats and investments.

Community Management & Fan Engagement

Leads Jack in the Boxs approach to community management across social platforms.

Builds stronger relationships with existing fans while creating reasons for new audiences.

Develops proactive strategies for engaging in comments conversations trends fan content and culturally relevant moments.

Identifies opportunities to recognize reward surprise and activate highly engaged fans and communities.

Creates systems for identifying emerging conversations recurring customer themes and opportunities surfaced through community engagement.

Partners cross-functionally to escalate customer food safety or reputational issues requiring additional attention.

Cultural Intelligence & Real-Time Marketing

Maintains a deep understanding of social culture internet behavior emerging conversations creators entertainment food culture and platform trends.

Translates social and cultural signals into actionable opportunities for the brand.

Develops processes decision rights and guardrails that enable the team to respond quickly to relevant cultural moments.

Partners with PR Brand Creative Partnerships and Media to identify social ideas with potential to become larger cultural moments.

Helps the broader organization understand emerging consumer language behaviors conversations and cultural shifts visible through social channels.

Integrated Communications

Serves as the social influencer and community leader within the Integrated Communications team.

Partners with Brand Marketing Media PR Partnerships and Creative to develop connected communications plans around major Marketing initiatives.

Brings platform behaviors creator opportunities community insights and cultural context into the development of integrated campaigns.

Partners with Media & Performance Communications to identify opportunities for paid amplification of high-performing social and creator content.

Helps create communications ideas capable of moving organically between paid owned earned creator and community channels.

Measurement & Effectiveness

Establishes clear objectives and KPIs for social influencer creator and community with Marketing Insights & Analytics to evaluate program effectiveness and develop consistent measurement practices.

Evaluates performance across content platforms creators campaigns communities and formats.

Balances quantitative performance metrics with broader indicators of cultural relevance community health and brand impact.

Uses insights to continuously improve content creator selection platform strategy community engagement and investment.

Agency Platform & Partner Leadership

Leads relationships with external social influencer creator and community agency partners as applicable.

Establishes clear expectations around strategic thinking cultural intelligence creativity speed execution and performance.

Builds productive relationships with key social platforms creator partners talent organizations and emerging technology partners.

Partners with Marketing Operations on agency scopes budgets fee management and resource requirements.

Ensures external partners operate as an integrated extension of the internal team and remain accountable for quality timing effectiveness and investment.

Performs other related duties tasks and responsibilities as required assigned and directed.

QUALIFICATIONS:

Education - Bachelors degree in Marketing Communications Advertising Public Relations Journalism Business Administration or related field required.

Experience - 10 years of progressive experience in social media influencer marketing creator marketing digital communications community management integrated marketing or related disciplines including significant leadership responsibility. Experience within Restaurant Consumer Products Retail Entertainment Lifestyle Hospitality or other culturally relevant consumer brands strongly preferred. Demonstrated experience building distinctive brand voices leading organic social and creator programs activating brands in culture and managing teams and agency partners. Experience operating in a high-volume fast-moving environment where cultural relevance sound judgment and rapid decision making are critical.

Leadership Competencies

Demonstrates exceptional cultural fluency and instinct for what will attract attention create conversation and resonate with communities.

Builds strong relationships across Creative Brand Media PR Partnerships Digital Analytics Legal and agency teams.

Leads with conviction and can advocate for bold ideas in a complex organization.

Develops high-performing teams and creates an environment where creative talent can do its best work.

Maintains high standards of integrity accountability and sound business judgment.

Skills/Knowledge/Abilities

Possesses strong creative judgment and is willing to challenge conventional brand behavior.

Understands how to be provocative funny timely and culturally relevant without becoming reckless or inauthentic.

Moves with speed while maintaining excellent judgment.

Deep expertise in organic social strategy content development influencer and creator marketing and community management.

Strong understanding of major and emerging social platforms their audiences formats algorithms communities and content behaviors.

Demonstrated ability to build a distinctive brand voice and translate brand positioning into culturally relevant social behavior.

Exceptional understanding of internet culture creator culture entertainment food culture trends memes and emerging consumer behavior.

Experience developing influencer and creator strategies spanning established and emerging talent.

Strong creative instincts and the ability to evaluate ideas and content quickly.

Experience with real-time marketing social listening community engagement and cultural intelligence.

Understanding of paid social amplification and how organic creator and paid media work together.

Strong understanding of social and influencer measurement and the ability to translate performance into actionable learning.

Experience managing agencies creator partners budgets contracts and external resources.

Ability to operate effectively within appropriate brand legal reputational and platform guardrails.

Strong executive communication presentation and organizational skills.

Proficient knowledge of personal computers and Microsoft Office 365 (i.e. Word Excel) as well as modern social publishing listening influencer analytics and community management platforms.

Demonstrates integrity and ethical behavior.

Physical Requirements -Ability to communicate clearly in person and on the telephone. Ability to operate a computer keyboard. Ability to travel approximately 20-25% of time as business needs require.

REASONABLE ACCOMMODATION:

Jack in the Box Inc. will make reasonable accommodations to allow a qualified individual with a disability to enjoy equal employment opportunities and to perform the essential functions of the job. This position description should be applied accordingly. This description of duties is not intended to be all-inclusive or to limit managements discretion to assign other duties or responsibilities as necessary.

Jack in the Box Inc. offers a competitive salary and Total Rewards package that includes: medical dental vision Health Spending Account (HSA) Flexible Spending Account (FSA) Life and Disability Plans 401(k) plan with company match Legal Plan Pet Insurance Tuition Reimbursement and Employee Assistance Program.

Our culture is fun and innovative Work Happy with us!

The range for this position is $140000 - $200000 and is based on an employee located at our corporate headquarters. If the candidate is hired in a different city to work remote we may apply a geographic pay differential based on the cost of labor in the market in which the employee resides.

Required Experience:

Director