DIRECTOR, PUBLIC RELATIONS

The role is responsible for building and leading the public relations strategy that keeps Jack in the Box top of mindculturally relevant and consistently part of the conversation. This role creates an always-on drumbeat of earned attentiondeveloping breakthrough stories activations partnerships and newsworthy moments that generate sustained visibility forthe brand beyond traditional campaign windows. Responsible to lead earned storytelling across both brand and corporatecommunications turning Jack in the Boxs distinctive personality menu innovation marketing programs people andbusiness transformation into stories the media and culture want to talk about. This role requires a highly creative earned media thinker who understands how to create news not simply communicate it and who can move seamlessly betweenconsumer PR cultural activations executive and corporate storytelling and reputation management.

KEY DUTIES/RESPONSIBILITIES:

Earned Media Strategy & Always-On Awareness

Develops and leads an always-on earned media strategy designed to keep Jack in the Box consistently visiblerelevant and top of mind.

Builds an annual earned communications calendar that extends beyond major marketing campaigns to createa continuous drumbeat of culturally relevant stories and moments.

Identifies opportunities across the brand menu marketing calendar consumer trends cultural conversationsand company news that can generate breakthrough earned attention.

Creates proactive storylines and news hooks rather than relying solely on traditional product announcementsand press releases.

Maintains a deep understanding of media trends consumer behavior cultural conversations and emergingplatforms to identify new opportunities for Jack in the Box to show up in unexpected ways.

Breakthrough Activations & Cultural Moments

Conceives and executes earned-first ideas stunts activations partnerships events and cultural momentsdesigned to break through and generate conversation.

Develops PR strategies that amplify major brand and menu initiatives while creating additional earnedmoments between campaign launches.

Challenges agency and internal partners to develop ideas that are inherently talkable shareable andnewsworthy.

Ensures activations unmistakably reflect Jack in the Boxs distinctive voice and personality while advancingbroader brand and business objectives.

Brand & Marketing Storytelling

Leads earned-media storytelling around the companys brand strategy menu innovation marketingcampaigns partnerships activations and other consumer-facing initiatives.

Translates marketing programs into compelling narratives that extend their reach and cultural impact beyondpaid media.

Develops differentiated stories for consumer food business trade lifestyle and cultural media.

Builds strong relationships with influential journalists creators cultural voices and other storytellers who canhelp amplify Jack in the Box.

Partners closely with Social Media to maximize the interplay between earned attention and organicconversation creating moments capable of traveling across channels.

Corporate & Turnaround Storytelling

Partners with Executive Leadership and key cross-functional teams to shape and communicate the broaderJack in the Box corporate narrative.

Develops a proactive storytelling roadmap that consistently demonstrates momentum in the companysturnaround translating meaningful progress into credible stories for external audiences.

Identifies proof points across brand transformation menu restaurant experience franchisee initiativesinnovation leadership culture and business performance that can contribute to the broader momentumstory.

Creates a steady cadence of proof progress and momentum rather than relying on occasional majorcorporate announcements to tell the transformation story.

Develops executive communications opportunities thought leadership interviews speaking opportunitiesand proactive media engagement that strengthen confidence in the company and its leadership.

Media Relations & Reputation Management

Serves as a senior point of contact for media and develops trusted relationships with key national businessconsumer food trade and local journalists.

Proactively pitches stories cultivates long-term media relationships and identifies emerging conversationswhere Jack in the Box can credibly participate.

Oversees reactive media relations and partners with executive leadership and cross-functional teams onissues and reputation management.

Develops messaging talking points Q&A materials media briefs executive preparation and othercommunications materials as needed.

Helps protect the reputation of the brand while maintaining Jack in the Boxs bold distinctive personality.

Integrated Agency & Cross-Functional Leadership

Leads PR agency partners establishing clear strategic direction performance expectations ways of workingand accountability for results.

Partners closely with Brand Marketing Product Marketing Growth Marketing Social Media Strategic InsightsFranchise Communications Legal Operations and Executive Leadership to identify and activate storytellingopportunities.

Ensures public relations is integrated early in the development of marketing programs so earned potentialinfluences the idea rather than simply amplifying it after the fact.

Provides communications guidance and support to the franchise community as appropriate.

Builds strong cross-functional relationships and fosters a culture of creativity urgency collaboration andaccountability.

Measurement Budget & Continuous Improvement

Establishes clear objectives and KPIs for earned-media programs and evaluates performance impact andopportunities for optimization.

Looks beyond traditional PR outputs to understand whether programs are generating attention conversationcultural relevance and meaningful brand impact.

Oversees PR agency and activation budgets ensuring resources are allocated against the highest-impactopportunities.

Builds a culture of experimentation encouraging the organization and its agency partners to continually findnew ways to earn attention.

QUALIFICATIONS:

Education - Bachelors degree in Communications Public Relations Journalism Marketing Business Administration orrelated field required.

Experience

8 years of progressively responsible public relations communications earned media or integrated marketing experience. Significant experience developing earned-first ideas and breakthrough consumer PR programs ideallywithin restaurant food and beverage retail entertainment consumer products or other highly culturally relevantbrands. Demonstrated experience generating meaningful earned media through proactive storytelling activationspartnerships and cultural moments. Experience with both consumer brand PR and corporate communications stronglypreferred. Experience supporting executive communications and corporate reputation programs preferred. Agencymanagement experience required. Experience working within a multi-unit and/or franchise organization highly desired.

Skills/Knowledge/Abilities

Fosters a culture of continuous improvement innovation and learning.

Maintains a results-oriented mindset with a focus on executional excellence and business impact.

Demonstrated ability to lead through ambiguity and drive organizational alignment.

Champions cross-functional collaboration and teamwork.

Develops talent and creates an environment of inclusion engagement and growth.

Builds trust through transparency consistency and strong decision-making and high standards of integrity andaccountability.

Demonstrated ability to turn business priorities into compelling external narratives.

Creates attention not just announcements. Constantly looks for unexpected ways to make the brand worth talkingabout.

Thinks culturally. Understands what people are talking about why it matters and when Jack in the Box has permissionto enter the conversation.

Is a storyteller at heart. Finds the compelling narrative within brand marketing business and transformationinitiatives.

Maintains a results-oriented mindset with a bias toward action experimentation and executional excellence.

Demonstrates the ability to operate quickly and confidently in a fast-moving environment.

Influences effectively across functions and levels of the organization.

Builds trust through transparency sound judgment consistency and strong standards of integrity and accountability.

Pushes partners and agencies to deliver bolder more unexpected thinking.

Proficient knowledge of personal computers and Microsoft Office 365 (i.e. Word Excel).

Demonstrates integrity and ethical behavior.

Physical Requirements Ability to speak/hear clearly in person and on the telephone. Ability to operate a computerkeyboard. Ability to travel approximately 20-25% of time as business needs require.

REASONABLE ACCOMMODATION:

Jack in the Box Inc. will make reasonable accommodations to allow a qualified individual with a disability to enjoy equalemployment opportunities and to perform the essential functions of the job. This position description should be appliedaccordingly. This description of duties is not intended to be all-inclusive or to limit managements discretion to assign otherduties or responsibilities as necessary.

Jack in the Box Inc. offers a competitive salary and Total Rewards package that includes: medical dental vision Health Spending Account (HSA) Flexible Spending Account (FSA) Life and Disability Plans 401(k) plan with company match Legal Plan Pet Insurance Tuition Reimbursement and Employee Assistance Program.

Our culture is fun and innovative Work Happy with us!

The range for this position is $140000 - $200000 and is based on an employee located at our corporate headquarters in San Diego. If the candidate is hired in a different city to work remote we may apply a geographic pay differential based on the cost of labor in the market in which the employee resides.

Required Experience:

Director